Journalistic innovation emerging from non-journalistic proles. A comparative study of ve Ibero-American media labsInnovación en el periodismo desde perles no periodísticos. Estudio comparado de cinco media labs iberoamericanos doxa.comunicación | nº 37, pp. 431-452 | 431July-December of 2023ISSN: 1696-019X / e-ISSN: 2386-3978How to cite this article: González Alba, J. A.; Caro González, F. J.; Rojas Torrijos, J. L. and Pérez Curiel, C. (2023).Journalistic innovation emerging from non-journalistic proles. A comparative study of ve Ibero-American media labs. Doxa Comunicación, 37, pp. 431-452.https://doi.org/10.31921/doxacom.n37a1839José Antonio González Alba. Researcher and member of the Communication & Social Science research group (SEJ-619) at the University of Seville. He is also working toward a PhD in Communication, and is the author of several articles in high impact journals and specialised publications. His main lines of research focus on digital transformation, innovation and entrepreneurship in the journalistic sector. As an expert in Business and Institutional Communication Management from the University of Seville, he also holds a Master’s Degree in Management and Innovation in Communication from the University of Cadiz, and a Master’s in Journalistic Innovation from Miguel Hernández University of Elche. Moreover, he is currently the Spanish ambassador for Sembramedia, which is the entrepreneurial platform for digital media in Ibero-America.University of Sevilla, Spain[email protected]ORCID: 0000-0002-9038-5420Francisco Javier Caro González. PhD in Business Administration. Senior Lecturer in the Department of Business Administration and Marketing. Director of the research group known as Communication & Social Science (SEJ-619). He has also held the post of principal investigator on the R&D project entitled, La Satisfacción de las Necesidades Informativas de las Mujeres. Análisis de la Empresa Periodística bajo la Perspectiva de Género [Meeting Women’s Information Needs: An Analysis of Journalistic Companies from the Gender Perspective] (INVM PR041-07) (2007-2010). Moreover, Professor Caro González also serves as PI on another project entitled, La Información Periodística y el Bienestar: Análisis de la Función social de la Empresa Periodística Andaluza [Journalistic Information and Well-Being: an Analysis of the Social Function of Andalusian Journalistic Companies] (I+D+i FEDER Andalucía 2014-2020). His main lines of research include journalistic companies, organisational change, gender studies, and entrepreneurship.University of Sevilla, Spain[email protected]ORCID: 0000-0002-7261-9377José Luis Rojas Torrijos. PhD in Journalism. Senior Lecturer in the Department of Journalism II. Member of the research group entitled Communication & Social Science (SEJ-619). His main lines of research include stylebooks, ethics, innova-tion in journalism, new digital narratives, and sports journalism. His articles have appeared in renowned journals such as Journalism Studies, Media & Communication, Communication & Society, and El Profesional de la Información. He has also authored and co-authored books and book chapters for Routledge, Peter Lang, and Wiley. He serves as a researcher on the R&D project entitled, Instrumentos de Rendición de Cuentas ante la Desinformación: Impacto de las Plataformas de Fact-checking como Herramientas de Accountability y Propuesta Curricular [Instruments of Accountability for Confronting Disinformation: the Impact of Fact-checking Platforms as Tools of Accountability and for Curriculum Proposal] (FACCTMe-dia), funded by the Spanish Ministry of Science and Innovation (PID2019- 106367GB-I00 /AEI/10.13039/501100011033).University of Sevilla, Spain[email protected]ORCID: 0000-0002-7390-9843is content is published under Creative Commons Attribution Non-Commercial License. International License

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432 | nº 37, pp. 431-452 | July-December of 2023Journalistic innovation emerging from non-journalistic proles. A comparative study of ve Ibero-American media labsISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicación1. Introduction: general approach and purpose of the research Nowadays, we are witnessing a complex journalistic scenario, the development of which has been shaped by the disruptive impact of digital technology in recent years (Pavlik, 2021). is has given users new options for consuming information, especially through social networks and mobile devices (Costera-Meijer and Groot, 2014). It has also given them access to the Abstract:One of the solutions that many journalistic media have embraced in order to adapt more eectively to the digital disruption is the creation of innovation labs. e aim of this paper is to gain knowledge regarding the organisation and structure of such labs among Spanish-language media, as well as the impact on innovation by the new, non-journalistic professionals who have joined their newsrooms. is research involves a multi-case study that compares the laboratories of ve journalistic organisations: RTVE and El País (Spain), El Colombiano (Colombia), La Diaria (Uruguay), and Ojo Público (Peru). By analysing their innovation projects, and through interviews with their managers, the results indicate two dierent types of laboratories: those designed to renew the narrative formats of traditional media; and those that originate in the new media. Both engage in innovation at all levels of the company and interact with the target audience to generate new projects, which are sometimes unrelated to journalistic work. e majority of the professionals in these labs have a non-journalistic prole, which enhances the technological and visual potential of the new narratives, making the most of the data generated on digital platforms, and accurately aligning new products with the needs of the market.Keywords:Innovation; journalism; media labs; professional proles; Ibero-America.Resumen:Una de las soluciones que muchos medios periodísticos adoptaron para adaptarse mejor a la disrupción digital fue la creación de laboratorios de innovación. Este trabajo tiene como objetivo conocer la organización y la estructura de los labs en medios en lengua española, así como la importancia adquirida en los procesos de innovación por nuevos perles profesionales no periodísticos que se han incorporado a sus redacciones. Se desarrolla un estudio de caso múltiple que compara labs de cinco organizaciones periodísticas: RTVE y El País (España), El Colombiano (Colombia), La Diaria (Uruguay) y Ojo Público (Perú). A través del análisis de sus innovaciones y de entrevistas a sus responsables, los resultados evidencian la existencia de dos tipos de laboratorios: los concebidos para renovar los formatos narrativos de medios tradicionales y los que nacen en medios jóvenes, que innovan en cualquier punto de la empresa e interactúan con públicos objetivos para generar nuevos proyectos, a veces independientes de la labor periodística. En estos labs son mayoritarios los perles no periodísticos, que aportan el potencial tecnológico-visual de las nuevas narrativas, extraen el máximo partido a los datos generados en las plataformas digitales y orientan con más precisión los nuevos productos a las necesidades del mercado.Palabras clave:Innovación; periodismo; media labs; perles profesionales; Iberoamérica.Received: 30/10/2022 - Accepted: 09/02/2023 - Early access: 23/03/2023 - Published: 01/07/2023Recibido: 30/10/2022 - Aceptado: 09/02/2023 - En edición: 23/03/2023 - Publicado: 01/07/2023Concha Pérez Curiel. PhD in Journalism. Senior Lecturer in the Department of Journalism II, and Director of the Master’s Degree in Institutional and Political Communication at the University of Seville. She also belongs to the research group known as Communication & Social Science (SEJ-619). Her main lines of research address political communication, political journalism, the digital agenda, and communication related to fashion. Not only has she published articles in high impact journals, but she has written books and book chapters of international prestige as well. Professor Pérez Curiel also serves as a researcher on the R&D project entitled, El Rol de la Ciudadanía en la Comunicación Política [e Role of Citizens in Political Communication] (PID2020-119492GB-I00), as well as the project known as Mapa de la Desinformación en las Comunidades Autónomas y Entidades Locales de España y su Ecosistema Digital [A Comprehensive Outline of Disinformation in the Autonomous Regions and Local Institutions of Spain and their Digital Ecosystem] (PID2021-124293OB-I00), funded by the Ministry of Economy and Competitiveness of SpainUniversity of Sevilla, Spain[email protected]ORCID: 0000-0002-1888-0451

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doxa.comunicación | nº 37, pp. 431-452 | 433July-December of 2023José Antonio González Alba, Francisco Javier Caro González, José Luis Rojas Torrijos and Concha Pérez Curiel ISSN: 1696-019X / e-ISSN: 2386-3978 content of creators who operate outside journalistic media, who have found a platform from which they can build important communities with similar interests (Cerezo, 2022), thereby beneting from a signicant segment of the population.e emergence of these actors, who come from the fringes of journalism (Eldridge, 2018; Holton and Belair-Gagnon, 2018; Schapals, 2022), has further blurred the boundary of operations that have traditionally delimited professional practice (Carlsson and Lewis, 2015). However, most importantly of all, it has generated further fragmentation and dispersion of audiences among a growing number of digital platforms (Fletcher and Klaus-Nielsen, 2017). In turn, this situation has compelled the news media to compete with other players for the attention of these audiences (García-Ramírez, 2021).Although the incursion of these new creators initially forced journalism to try to disassociate itself these entrants and defend its professional jurisdiction (Deuze, 2005; Lewis, 2012), the dynamics of content production and distribution in digital environments, which are more social and participatory, have led the media to adopt practices that are further away from journalistic norms, and to search for hybrid news strategies, audience participation, and the acceptance of and collaboration with these new external actors (Chua and Duy, 2019; García-Orosa, López-García and Vázquez-Herrero, 2020). In this context of transformation, journalistic media have had to rethink their editorial strategies in order to dierentiate themselves (Wang, 2020), in the face of other content creators, and also regarding the technological platforms involved, with which they must coexist (Jenkins, 2004). As observed in recent years, the legacy media and digital natives who have had the most success in adapting to the digital disruption are those who have broadened the spaces and processes for the expansion of innovation within their organisations, as theorised by Rogers (2003). is fosters a culture of innovative learning (Porcu, 2017), which encourages the transfer of knowledge between areas and members of a newsroom, and at the same time reinforces the media’s ability to adapt and survive the changes in the information market (Küng, 2015).erefore, innovation should not be viewed as a concept determined only by the impact of technology (De Lima and Mesquita, 2021), but rather in a broad and transversal sense that must incorporate dierent aspects related not only to products and services, but also to processes, work organisation, and even the impact of these factors on the audience and society as a whole (García-Avilés, 2021).Within news organisations, in many cases the response to change resulting from digital disruption has been to set up innovation laboratories. ese departments, or work units, have played a key role in recent years in driving innovation within journalistic organisations, combining technical and creative skills in order to develop solutions related to narratives, products, and the journalistic business (Salaverría, 2015; Valero-Pastor 2020; Bisso-Nunes and Mills, 2021). Due to their cross-disciplinary nature, these laboratories have been incorporating professionals not only from journalism, but from entrepreneurial and creative vocations as well. As such, this article addresses the study of professional proles, structure, organisation, and innovation introduced by labs belonging to media or journalistic groups in Spain and other Spanish-speaking countries in America. us, by extending the study’s focus to the Ibero-American realm, not only does it address a situation that has only been slightly explored (the research published to date on this issue has focused mainly on Europe and North America), but it also allows the development of a comparative study between media from dierent parts of the world and journalistic cultures that share the same language.
434 | nº 37, pp. 431-452 | July-December of 2023Journalistic innovation emerging from non-journalistic proles. A comparative study of ve Ibero-American media labsISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicación2. State of the issue2.1. Media labs as the driving force behind journalistic innovation e process of transformation and adaptation that journalistic media have been undergoing in order to operate in the new digital context has given rise to the creation of journalistic laboratories, or media labs. eir main task is to create and develop innovative editorial and technological products and services that oer solutions to identied needs (García-Avilés, 2021), as well as to promote an innovative culture within newsrooms (Sádaba and Salaverría, 2016), and enhance the competitiveness of these journalistic media by associating their brand image with the production of innovative narratives as a dierentiating factor (Zaragoza-Fuster and García-Avilés, 2018).Media labs are a phenomenon that is expanding worldwide. In a study developed for WAN-IFRA, researchers Bisso-Nunes and Mills (2019) have identied up to 123 such ventures in the world, although only 31%, or 39 of them, are labs created by journalistic media. In addition to these specic units within media companies, there are also journalistic innovation projects launched by universities (46%, a total of 57), which are linked to research, experimentation, and training, as well as other independent initiatives launched by business accelerators or company consortiums. Most media labs are located in European and North American countries, according to the same study. Moreover, their introduction has been fast and recent, as 67% were launched between 2011 and 2018. ey are usually comprised of interdisciplinary teams, and none of them reach a total of fteen people in size.According to this same research, some media labs have been purely experimental projects, or have had to close their doors after operating a few years, examples of which include BuzzFeed Open Lab from 2015 to 2017, and e Guardian’s Mobile Innovation Lab from 2015 to 2018. In spite of this, most of the innovation units created in journalistic media are still operational. us, after the experiences of media that were pioneers in the eld, such as the BBC, Agence France Presse, e Wall Street Journal and Al Jazeera, these initiatives have evolved to the point of becoming established in other parts of the world as well.e structure and functioning of media labs varies widely. In most of these departments, innovation linked to the media’s news work is carried out. In other words, such innovation is focused on processes aimed at increasing media audiences. us, these novel approaches are linked to emerging platforms and new narratives (López-Hidalgo and Ufarte, 2016).However, media labs also promote innovation in its most transversal sense (Bleyen et al., 2014), combining technical and creative skills to develop solutions beyond narrative innovation. Such solutions include reorganising work processes, the use of new technology to improve the distribution and consumption of content, and even commercial and marketing activity as part of their business strategy (Mills and Wagemans, 2021).Likewise, these innovative units within journalism have evolved in recent years to forge a new generation of media labs (Hogh-Janovsky and Meier, 2021) which, by building upon the groundwork laid by pioneering laboratories, have created specic structures and teams designed to foster an innovative culture within their respective newsrooms and expand it to the industry, and consequently, to society as a whole. Not surprisingly, media innovation “has a positive external eect, due to the nature of journalistic products as a public commodity” (Meier et al., 2022, p. 701).
doxa.comunicación | nº 37, pp. 431-452 | 435July-December of 2023José Antonio González Alba, Francisco Javier Caro González, José Luis Rojas Torrijos and Concha Pérez Curiel ISSN: 1696-019X / e-ISSN: 2386-3978 Two common characteristics of these R&D&I units stand out above the rest in journalistic media (Salaverría, 2015; Satizábal, 2022): the rst is the degree of autonomy and freedom they have within each newsroom as spaces that work with their own objectives and at their own pace, yet without losing sight of the overall goals of the medium; the second feature is their multidisciplinary nature due to the backgrounds of the people who comprise the units.e rst involves organising processes aimed at transforming creative ideas into innovation in a more or less hybrid way (Virta and Malmelin, 2017), or in other words, by linking the most routine productive needs with the search for opportunities to promote new products and services (O’Reilly III and Tushman, 2013; Jenkins and Kleis-Nielsen, 2020), despite the tensions or imbalances that may arise between people or departments within the newsrooms (Küng, 2007; Andriopoulos and Lewis, 2009). Meanwhile, the second characteristic entails the need to work with a variety of professional proles, which are not always easy to nd in the media. For this reason, universities play a key role in training such proles (Rojas-Torrijos and Pérez-Curiel, 2020, p. 82). As asserted by González-Alba (2017, p. 51), the implementation of innovation laboratories is “changing the prole of professional skills required in today’s newsrooms”. is recruitment and retention of talent is undoubtedly the main dierentiating feature of the news media that have innovation laboratories or departments in their newsrooms.2.2. New professional proles in newsrooms: interdisciplinary and cross-disciplinary e media innovation scenario is full of risks and challenges that have been consolidated in the post-pandemic era. Having dened the dierences and hybridisations between digital and analogue media (Chadwick, 2017), a new journalistic ecosystem is emerging, dened by the use of high technology and the required teamwork among dierent professional proles. Nowadays, all journalism is digital (Salaverría and Martínez-Costa, 2021), and both journalism and journalists are moving toward computerisation and digitisation out of pure necessity. In recent years, the convergence of technology and professional practice has led to the emergence of journalistic specialists and trends that use state-of-the-art tools (López-García et al., 2017), such as multi-media and data journalism, which has since been joined by immersive, automated/robotic, and drone journalism, as well as other innovative specialisations resulting from new technology. Articial Intelligence (AI) is already considered an essential resource in newsrooms, even having replaced some of the journalist’s tasks. It is therefore dicult to describe the prole of the future journalist, as it is still being developed (Toural-Bran and Vizoso, 2021).e inner workings of the so-called computational journalism, characterised as transdisciplinary and multidimensional, went through previous stages in which there was a certain rejection, or even fear of innovation by the media. Later, there were phases of development and adaptation to new formats and digital narratives, as well as moments of disruption, which have led to the transformation of newsrooms through the intensive use of technology (Vállez and Codina, 2018). e decisive moment of change was been the media’s struggle against poorly developed and insuciently veried information circulating on social networks, and its shift toward innovative journalism that is compatible with quality.
436 | nº 37, pp. 431-452 | July-December of 2023Journalistic innovation emerging from non-journalistic proles. A comparative study of ve Ibero-American media labsISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicaciónIn this context, which seems to describe the dynamics of digital journalism, and which also undermines the conservatism of some media, the trend is toward increasing collaboration among professionals, enabling access to authoritative knowledge, making workows more exible, and allowing interdepartmental cooperation (Valero-Pastor, Carvajal-Prieto and García-Avilés, 2019). is will consolidate the so-called open source culture (Lewis and Usher, 2013), which will encourage collaborative work among journalists and technical professionals in developing innovative projects.In addition to asking ourselves how the integration of digital tools is carried out, and how the process of adapting new communicative and algorithmic models is developed, it is necessary to analyse why newsrooms are interested in taking this step toward innovation, and how this will spread among its dierent areas and members. In this sense, Belair-Gagnon and Steinke (2020, p. 7) see innovation as “a means through which organisations can improve their work methods, foster compelling interaction with their audiences, organise and align talent and assets, create complementary products and services, and connect with others to create value”.In short, the new journalism needs to regain a connected audience (Casero-Ripollés, 2020), which uses the language of blogs, podcasts and newsletters. In fact, the last decade has witnessed the dissemination of many journalistic pieces based on the techniques of data journalism, visual information, virtual reality, journalistic immersion, mixed reality (augmented and virtual), and the application of strategies for creating transmedia stories.e initial solution is to rely on “exible journalists” who are open to experimenting with multidisciplinary teams and collaborating with technical professionals (Palomo and Palau-Sampio, 2016), verication agencies (Graves, Nyhan and Reier, 2016), web analytics (Lamot and Pau- lussen, 2020), and data journalists (Appelgren and Nygren, 2014; De-Maeyer et al., 2015; Zhang and Feng, 2019). However, organising this transversal and multidisciplinary coordination in newsrooms requires a prior agreement with universities, an urgent revision of current curricula, and an institutional commitment to support the specialisation of journalism students into professional proles that are in line with the digital transformation in which media companies are immersed (López-García, 2021). Some of the duties that journalists today must assume, which are no longer futuristic, include the following: participation in the creative, multidimensional and innovative work of journalistic teams (Koivula, Villi and Sivunen, 2020); coping with a journalistic context that is algorithmic (Linden, 2017), robotic, and automated (Carlson, 2015); specialisation in processing huge amounts of data (Gynnild, 2014); and designing chatbot techniques, or conversation interfaces, based on articial intelligence (Belair-Gagnon, Lewis and Agur, 2020). In the current post-pandemic era, the transformation and reinvention of journalistic media is accelerating. Having been forced to confront the setbacks caused by Covid-19, the media have taken advantage of the impact of the pandemic to decisively promote a series of innovative processes that were already underway, which have signicantly aected production, distribution, work organisation, marketing, and relationships with users (García-Avilés et al., 2022).At the same time, they are losing their role as agents in shaping the public agenda, as well as being the leading players of democracy (Mancini, 2019). erefore, one of their fundamental objectives is to adapt their routines to new sources of information and social movements, but especially to audiences. Without ignoring their inuence as an inverted agenda, the
doxa.comunicación | nº 37, pp. 431-452 | 437July-December of 2023José Antonio González Alba, Francisco Javier Caro González, José Luis Rojas Torrijos and Concha Pérez Curiel ISSN: 1696-019X / e-ISSN: 2386-3978 most immediate challenge for the media is to integrate audiences as key players, making them part of the process of innovation and digitisation that will result in journalistic quality.is study aims to understand how innovation is forged within Spanish-speaking journalistic media laboratories, based on the study of organisational processes and the professional proles required. It also aims to evaluate the relationship between the innovations introduced and the existence of non-journalistic proles within these work units in newsrooms.To this end, the following research objectives are proposed: O1. To gain knowledge regarding the organisation and structure of the main journalistic media labs in Spain and Latin American countries. O2. Identify the diversity of non-journalistic professionals who have appeared in recent years in these media labs and, consequently, in other areas of creation and production within newsrooms. O3. Understand how innovation is transferred from these labs to the newsroom as a whole. O4. Analyse the contribution of the new, non-journalistic proles to journalistic innovation.Furthermore, in order to achieve the foregoing objectives, this study has set forth the following research questions: RQ1. What kind of innovation is developed by journalistic media through the use of media labs? RQ2 How is the work organised within these media labs? RQ3. What types of professionals have sustained these media labs, and the media where they have been employed, in recent years? RQ4. What innovative approaches and contributions to journalism have these non-journalistic proles made?3. MethodologyGiven the complexity and breadth of the phenomenon to be studied, the multiple case study method is generally considered to be the most appropriate research strategy. Several authors (Miles and Huberman, 1994; Yin, 1998; Eisenhardt and Graebner, 2007) recommend the case study methodology when analysing a contemporary phenomenon in a real context with multiple, interrelated variables. Moreover, this strategy is recommended and used to study the phenomenon of innovation in journalism (Steensen, 2009; Valero-Pastor, Carvajal-Prieto and García-Avilés, 2021; Hogh-Janovsky and Meier, 2021; Tejedor and Vila, 2021). In order to gain knowledge and segment the sample being analysed, the research carried out for WAN-IFRA by Bisso-Nunes and Mills (2019), with regard to “media labs”, which was later updated in 2021, has been used as a frame of reference. ese authors identied a total of 123 media labs in the news industry, civil society, and the university realm worldwide, most of which are in North America and Europe. Of the 123 media labs used for this research, 31% (38 in number) are currently active. Among Spanish-speaking media, six initiatives of this type have been mentioned: El Condencial Lab (El Condencial), RTVE Lab (RTVE), and El País LAB (El País) in Spain; ECO Lab (El Colombiano) in Colombia; La Diaria Lab (La Diaria) in Uruguay; and Ojo Lab (Ojo Público) in Peru.
438 | nº 37, pp. 431-452 | July-December of 2023Journalistic innovation emerging from non-journalistic proles. A comparative study of ve Ibero-American media labsISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicaciónIn addition to these six, others appeared on the initial list that later stopped their operations, including the following: DN Lab of Diario de Navarra, which closed in 2017; the Vocento Lab, which ceased operations at the end of 2019; and the Laboratorio de Experimentación Periodística of the Argentinian digital media Red/Acción, which ceased operations in 2022, as conrmed by its top manager, Chani Guyot.e initial list of media was used for an exploratory study to verify whether all of these innovation units were still active. As the studies were carried out in 2019 and 2021, all the information was updated by consulting their respective websites, their proles on social networks, and emails sent to the dierent editorial oces. In this phase of revision and expansion, other journalistic innovation units were identied, such as the media lab of the newspaper La Nación (Argentina), but as this classication was actually oriented toward the development of branded content and other projects that were not purely journalistic, their inclusion in the sample was ruled out.Once the validity of these journalistic innovation units had been conrmed in the media comprising the sample, their managers were contacted, who included the following people: Juan Manuel Cuéllar, head of the Audio-visual Innovation Lab at RTVE; Sara Sáenz, Sustainability and Projects Manager at Ojo Público; Damián Osta, Product and Innovation Manager at La Diaria; Guiomar del Ser Robles, Editor-in-Chief of Editorial Products and LAB at the newspaper El País; Laura María Ayala, leader of the Innovation Lab at Grupo El Colombiano (ECO Lab); and José Antonio Navas, head of subscriptions and product at El Condencial Lab.All of these leaders responded to our request, with the exception of the head of El Condencial. us, our sample consists of the following: RTVE and El País (Spain), El Colombiano (Colombia), La Diaria (Uruguay) and Ojo Público (Peru).Each lab was part of a multiple case study, and the information used for verication proceeded from the following: open questionnaires; telephone conversations; social media monitoring; emails; consulting the labs’ websites (when available); and interviews and articles published in professional and academic media about the innovation experiences of these units. To prepare the questionnaire, the taxonomy of innovation we have used is the one proposed by the Oslo Manual (OECD/Eurostat, 2005), which we summarise below. We have opted for this classication rather than the fourth edition (OECD/Eurostat, 2018), as the former is more in line with current academic publications in the eld of journalism and is better known by professionals in the sector. In any case, it is quite easy to assimilate both taxonomies if we consider the equivalence established by the manual itself (OECD/Eurostat, 2018, 75). In this way, the manual identies and denes the following typologies of innovation, which are applicable to any type of company: Business innovation as a new or improved product or business process (or a combination of both), which diers signicantly from previous products or business processes, and which has been introduced into the market or launched by the company. Product innovation is the introduction of a new or greatly improved product or service with regard to its characteristics or intended use. is includes major improvements in technical specications, components and materials, software, ergonomics, or other functional characteristics.
doxa.comunicación | nº 37, pp. 431-452 | 439July-December of 2023José Antonio González Alba, Francisco Javier Caro González, José Luis Rojas Torrijos and Concha Pérez Curiel ISSN: 1696-019X / e-ISSN: 2386-3978 Process innovation is the implementation of a new or considerably improved production or distribution method. is includes major improvements in service delivery, production, purchasing, accounting, logistics, or information and communication systems. Marketing innovation is the implementation of a new marketing method that entails major improvements in the design of the product or its presentation, or in product placement (positioning), promotion, price, or after-sales service. Organisational innovation is the implementation of a new organisational method applied to business practices, to the workplace (allocation of responsibilities), or to the company’s external relationships.Along the same lines, on the questionnaire we have included three items addressed by PITEC1 [Panel on Technological Innovation], which are the following: the impact of innovation (question 3); protecting innovation (question 5); and collaborative networks (question 6).e questionnaire sent out addressed the following topics:1. Background information on the lab.2. Open-ended question regarding innovations developed in the lab and their classication as product/service, process, organisational, or commercial innovations.3. Impact of the innovation, whether it involves innovation within the organisation or in the market.4. Professional proles in the laboratories: number of people, training, skills, etc.5. Protecting innovation.6. Collaborative networks.Data collection (questionnaires, conversations, and a review of publications) was carried out from July to September of 2022.e average length of the responses was four pages per case, in addition to annotations obtained from telephone conversations and emails, as well as academic and professional publications. In total, some 50 pages of text were processed for the ve cases analysed.4. Resultse rst nding revealed that there are two types of laboratories in the cases studied: the rst type originates in traditional media, who decide to innovate their narratives by taking advantage of technological innovation, as in the case of RTVE Lab, El País Lab, and ECO Lab; the second type are media or information platforms that originate with innovation built into their groundwork from the beginning, with collaborative business structures that develop laboratories as a source of creativity for 1 From the database of PITEC [Panel on Technological Innovation], jointly developed by the National Institute of Statistics (INE) and the Spanish Foundation for Science and Technology, along with the advice of a group of academic experts. e results of this database are available at the following address: https://www.ine.es/dyngs/INEbase/es/operacion. htm?c=Estadistica_C&cid=1254736176755&menu=resultados&secc=1254736195616&idp=1254735576669#!tabs-1254736194796
440 | nº 37, pp. 431-452 | July-December of 2023Journalistic innovation emerging from non-journalistic proles. A comparative study of ve Ibero-American media labsISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicacióntheir informative oering, but mainly as a tool for connecting and participating with the most closely related interest groups. is is the case of Ojo Lab and La Diaria Lab.If we look at the research questions, the results obtained from the case studies are as follows:RQ1. What kind of innovation do media outlets develop by using media labs?Table 1 shows the innovation developed in each caseTable 1. Types of innovation developed by the media labsInnovation TypeECO LabEl Pais LabRTVE LabLa Diaria LabOjo LabProduct/servicexxxxxProcessxxxxxMarketingxxxOrganisationxxxxSource: created by the authorsIn all the laboratories, innovation in connection with the media’s news work is carried out. In other words, the innovation is focused on news products and services, as well as on narrative formats that try to retain and increase audience share. is type of innovation is the main purpose of these organisational units. Some of the product innovations that stand out from each laboratory are the following:Table 2. Product and service innovationLabInnovationECO LabParche Tek, an informative service about technology for young people between 16 and 22 years old, with a strong impact on the social network TikTok, even though it is transmedia in nature.Minipodcast, “Give me three minutes and I’ll explain it”. https://www.elcolombiano.com/economia-y-ahorro-en-podcastEl País LabReport on the campaign to save the bearded vulture in Spain: https://elpais.com/clima-y-medio-ambiente/2022-07-28/el-quebrantahuesos-reconquista-los-cielos.html RTVE LabA guide for people who document war crimes or tragedies: https://lab.rtve.es/be-witness La Diaria LabLa Diaria Books: informative value proposal co-created with the community of readers using the design thinking methodology.

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doxa.comunicación | nº 37, pp. 431-452 | 441July-December of 2023José Antonio González Alba, Francisco Javier Caro González, José Luis Rojas Torrijos and Concha Pérez Curiel ISSN: 1696-019X / e-ISSN: 2386-3978 Ojo LabPromotion of spaces for face-to-face encounters between the youngest audiences, with the participation of hip hop singers and indigenous artists. Creation and design of sustainability projects such as the rst lines of clothing sold in La Tienda with the slogan, “A way of experiencing journalism”. Source: created by the authorsIn terms of process innovation, the main aim is to change the work habits of journalists so that they use new methodologies and rely on multidisciplinary professionals in the performance of their activity.Table 3. Process innovationLabInnovationECO LabDevelopment of a roadmap for innovative organisation so that all areas of the company can learn how to brainstorm, as well as a toolkit to allow them to apply design thinking methodologies and jobs to be done strategies in their daily challenges.El País LabIncorporation of changes in the processes of journalistic creation to match the story to be told with the optimal format and narrative resources to help convey the information to the reader in the best way.RTVE LabIntroduction of a tool to make it easier for conventional television journalists to create news data banners and send them automatically to Ingesta Clean Feeds, which is a network infrastructure for data processing.La Diaria Labe way the newspaper covers elections was modied when Diaria Lab developed a statistical device and app that allowed 300 volunteer subscribers to oversee the primaries, reporting in real time, which allowed the newspaper to contribute to the credibility of the electoral process and forward the results as soon as the elections closed.https://ladiaria.com.uy/opinion/articulo/2020/9/la-diaria-datos-y-una-nueva-proyeccion-de-escrutinio/ Ojo LabIntroduction of new routines into the work methods of journalists, such as stress management and the use of business model canvas to manage resources for journalistic projects.Source: created by the authorsCommercial innovation was the least present in the cases studied. Generally speaking, this type of activity is left to the marketing or advertising departments of news media. Nevertheless, two of the laboratories mentioned developing activities aimed at attracting young audiences.Table 4. Commercial innovationLabInnovationECO LabRedesign of the group’s masthead.El País LabNot mentioned.

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442 | nº 37, pp. 431-452 | July-December of 2023Journalistic innovation emerging from non-journalistic proles. A comparative study of ve Ibero-American media labsISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicaciónRTVE LabNot mentioned.La Diaria Lab‘I chose to inform you’. “Even though this is the least commercial tactic we have used, this strategy was focused on democratising access to the newspaper’s content by the new young voters. is allowed us to initiate a design thinking process with them, which boosted our product strategy”. https://blog.ladiaria.com.uy/2019/06/18/lanzamos-elegi-informarte/Ojo LabUse of new communication channels to promote journalism among young people, such as TikTok and illustration contests through Instagram. Source: created by the authorsOrganisational innovation is inherent to the establishment of laboratories, as it involves the creation of a specic department whose mission is to promote innovation. In general, due to their activity, the example they set, and their close contact with the editorial sta, laboratories bring about changes in the organisation of work. e result is a shift from hierarchical and functional groups to horizontal and multidisciplinary ways of working, with a problem-solving focus. Diaria Lab is taking one step further in experimenting with technology to generate new organisational structures (Table 5). Table 5. Organisational innovationLabInnovationECO LabCreation of a department for new niche business units. Implementation of the agile methodology. El País LabProject-based work methodologies and multidisciplinary teamsRTVE LabAll the people in the department are multidisciplinary. Moreover, they have sucient understanding and operability in diverse technical and content areas simultaneously which, as the head of the department points out, “is neither encouraged nor practised in conventional Spanish media”.La Diaria LabNew types of organisation through DAOs (Decentralised Autonomous Organisations), and their relationship with DeFi (decentralised nance). “We are making inroads into the opportunities oered by blockchains for journalism beyond nance”. An example can be found at this link:https://www.infobae.com/america/america-latina/2022/07/30/el-innovador-proyecto-para-preser-var-la-memoria-de-la-dictadura-uruguaya-en-blockchain/ Ojo LabNot mentioned.Source: created by the authorsRQ2. How is the work organised within these media labs?e laboratories are independent organisational units, yet they maintain close ties with the editorial sta of the newspapers and the rest of the departments.

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doxa.comunicación | nº 37, pp. 431-452 | 443July-December of 2023José Antonio González Alba, Francisco Javier Caro González, José Luis Rojas Torrijos and Concha Pérez Curiel ISSN: 1696-019X / e-ISSN: 2386-3978 According to those surveyed, the work is mainly project-based, with specic multidisciplinary teams (the teams are permanent in the Spanish labs), yet there is involvement by other members of the company in projects where dierent internal and external players are incorporated in order to have a comprehensive and multidisciplinary vision of the challenges faced. ese groups have no hierarchy, and their members change according to the challenges presented. In this context, training in new work methods is essential. In the three South American laboratories, it is striking that the interviewees explicitly mention the need for training in design thinking. e news writers rotate through the projects and end up transferring their learning and methods used to their journalistic routines.An innovation journey is created so that all areas learn how to brainstorm, and a toolkit is provided so they can apply “design thinking” and “jobs to be done” methodologies to their daily challenges (ECO Lab).With regard to Diaria Lab and Ojo Lab, audience participation is a key factor, and physical spaces are created for interaction with dierent interest groups, from subscribers and audiences to journalists from other media. is interaction gives rise to proposals that transcend even the journalistic work of the media.RQ3. What types of professionals have sustained these media labs, and the media where they have been employed, in recent years?In all the cases studied, journalists play a key role in the labs. However, the incorporation of multidisciplinary approaches requires the presence of other proles. ese are mostly graphic designers, marketing experts, and computer programmers. ECO Lab mentions how on some occasions it has even required the services of anthropologists.Table 6. Laboratory personnel and professional prolesLabNo.TeamECO Lab5e rst ECO Lab team consisted of nine people chosen from each department of the newspaper, ranging from photography and editorial to design and advertising. e lab promoter had a background in industrial design, journalism, and business administration.Currently, there are ve people working in the lab. e leader is permanent and a journalist, and she has other journalists working for her, yet graphic designers and experts in marketing and advertising have also joined the group.El País Lab6Six professionals comprise the team. Of these, two are journalists, and of those who are not, there are proles related to computer science, ne arts, and design, who contribute knowledge and skills related to conceptualisation, programming, and design of journalistic content. RTVE Lab14As for the people who work in the laboratory, there are a total of 14 professionals, 3 of whom are journalists. Among those who do not have a journalism degree, there are proles related to audio-visual communication, graphic design, prototyping, and web programming.
444 | nº 37, pp. 431-452 | July-December of 2023Journalistic innovation emerging from non-journalistic proles. A comparative study of ve Ibero-American media labsISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicaciónLa Diaria Lab6ere are various managers: product and innovation, community, technology, projects, UX design, and blockchain. None of them are journalists, yet they work closely with the newspaper’s editorial sta, providing support for research, ideation, design, and innovation assessment. ey describe the lab team as a link between the newsroom and the community. Ojo Lab1ere is one permanent sta member, while collaborators are recruited by project for production and convening. Journalists are involved in the design of programmes, processes and certain products. Fully 90% of those involved in the projects are journalists. Other professionals in high demand are those in marketing and advertising, and people who are able to organise and carry out events.Source: created by the authorsRQ4. What innovative approaches and contributions to journalism have these non-journalists made?Above all, non-journalistic proles provide the visual potential of the new narratives oered by technological advances, which are demanded by new generations of readers. Experts in IT and digital marketing are also brought in to make the most of the information generated on digital platforms, and to more accurately target new products to market needs.Finally, we would like to stress the importance of cooperation in innovation projects. Relationships between the players in this scenario, such as universities, consultants, and R&D companies, are a vital source of innovation. In the case of La Diaria, public administrations and platforms such as Google help to nance innovation, which is then oered openly to society.5. Discussion and conclusionsis research has focused on media labs. In Spain and Latin America, some journalistic media have found these labs to be the solution to providing added value to their coverage through creativity and technological applications, thereby allowing these media to become more ecient in gaining knowledge about their audiences and interacting with them. Likewise, these specialised work units have helped the media to ensure that all this innovation is disseminated to every process and task in the newsroom, and that it has a positive impact on journalistic business models.e ve media labs analysed from four countries have emerged with a clear link to innovation. However, in the ve cases studied, we nd considerable dierences in their background, which determines both the type of innovation introduced (RQ1) and the way of organising the work (RQ2).us, in three of the cases (RTVE Lab, El País Lab, and ECO Lab), which were created to renew the narrative formats of traditional media (or media groups), these labs try to introduce new narrative formats in well-established newsrooms with sluggish productivity accumulated over many years.In the case of La Diaria Lab and Ojo Lab, they were founded as new media in 2006 and 2014, and were launched during the peak of digital media with working structures and products adapted to new technology. ese laboratories are part of an innovative culture that is ingrained in the organisations’ groundwork from the start, which is made clear in its founding editorials. ese are media where innovation takes place throughout the company, yet they have also chosen to create a space for creativity that is shared with the dierent stakeholders, especially the audience.
doxa.comunicación | nº 37, pp. 431-452 | 445July-December of 2023José Antonio González Alba, Francisco Javier Caro González, José Luis Rojas Torrijos and Concha Pérez Curiel ISSN: 1696-019X / e-ISSN: 2386-3978 Nevertheless, the aims of these two laboratories are dierent. e former tries to adapt the established media to the new communicative context by experimenting with new narrative formats, thereby reinstituting the most established course of action within media labs (López-Hidalgo and Ufarte, 2016; Zaragoza-Fuster and García-Avilés, 2018). On the other hand, the latter seeks to interact with their target audience in order to generate new projects, which are sometimes outside the journalistic work of the media outlet. Both La Diaria and Ojo Público represent this new generation of media labs (Hogh-Janovsky and Meier, 2021), which make innovation available to a journalistic eld with increasingly blurred boundaries (Carlsson and Lewis, 2015), in which more external players participate.e research herein focuses on the innovative solutions provided by these multidisciplinary work units, created within journalistic media companies, which are based on the contributions of dierent professional proles (RQ3). is raises questions about the need for these media to help with their own cause by looking outside themselves in order to continue undertaking innovation in its most transversal sense.It is therefore worth questioning whether the idea of these media sustaining themselves with other types of proles can be extended not only to professionals from other areas of knowledge, but to actors on the fringes of journalism as well. In this regard, authors such as Schapals, Maares and Hanusch (2019) consider that the dissonance between professionals and other participants in terms of vision and practices have diminished to the extent that the trend toward hybridisation of the media in its multi-platform production encourages collaboration between both groups, as well as innovative tasks in the media. As pointed out by Posetti (2018), journalism increasingly needs to innovate in order to adapt more eectively to the new communication scenario.In the cases studied, as highlighted by Westlund and Lewis (2014), there are three types of innovative agents, depending on their relationship with journalism and their possible contributions. e authors mention the following three types of “actors”: the rst includes “journalists, computer scientists, designers, advertisers, and other diverse groups of outside experts (consultants); the second type are “facilitators” (technology applied to journalistic work that provides innovative solutions), as in the case of blockchain at La Diaria Lab; and nally, the “audiences” (users who consume journalistic products and services as well as those who participate actively in news production), which have a special role in Latin American media labs. In this theoretical approach, which addresses the question of who can activate innovative processes in journalistic organisations, the authors clearly show that there are “viewpoints and cooperative behaviour among all the agents potentially involved in innovation” (Westlund and Lewis, 2014, p. 17).e existence of these laboratories makes us think of journalistic companies as masterful organisations with the ability to combine commercial activity with exploration (O’Reilly III and Tushman, 2013). However, the frenetic pace of newsroom work and the need for real-time news coverage make it dicult to nd time for reection, creativity and innovation. In this sense, companies that modify their business structures by creating laboratories enable this balance between reection and action, between daily business activity and the exploration of new formats and ways of working.e incorporation of new proles from elds outside journalism is now an established fact in news companies, and in the media labs within these outlets as well. Graphic designers, programmers, technology specialists, and experts in advertising and digital marketing are some of the proles that form part of these media labs and enrich the work of journalists. ey are
446 | nº 37, pp. 431-452 | July-December of 2023Journalistic innovation emerging from non-journalistic proles. A comparative study of ve Ibero-American media labsISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicaciónproles that should be added to the work of newsrooms because of their ability to respond to the challenges faced by media companies, which go beyond the knowledge and training of journalists (RQ4).Finally, based on the case studies, the debate arises as to whether it would be appropriate for news organisations to stop depending on laboratories and extend the proactive attitude toward change and adaptation to all departments and levels of the organisation. As pointed out by Valero-Pastor (2021, p. 129), while “the autonomy of laboratories is an enabling feature for innovation, having contact between the two working groups for knowledge transfer is also positive”. In this way, a true learning culture is fostered through the diusion of innovation (Porcu, 2017).However, this requires the implementation of new working methods, such as ECO Lab’s agile method, as well as training of editorial sta and modication of the employee incentive system. Both time and space must be provided for innovation to take place in newsrooms. Employee incentives should not focus exclusively on eciency and short-term results, which are deterrents to innovation, and are often associated with the failure to bring something new to the organisation.is article makes an important contribution to the study of the recent global phenomenon of innovation in news media, especially as it focuses on Spanish-language news outlets. As such, it puts the journalistic reality of Latin American countries on the research map of media innovation, which is usually addressed less often in these areas than in other parts of the world, such as North America and Europe.Furthermore, based on the analysis and testimonies gathered, this research highlights the internal keys to a greater understanding of the functioning of these innovative units within the media, as well as the growing importance of certain professionals who have been joining newsrooms in recent years to contribute to innovation in journalism.Nevertheless, this study has limitations. e rst is directly related to the methodology used with regard to the sample of analysis. Although the selection of labs analysed could be considered highly representative, as all but one of them belong to Spanish-language journalistic media, the small sample size (n=5) does not allow us to extrapolate general conclusions to Ibero-American countries as a whole regarding the degree of development of innovation in that region. Moreover, other countries that are geographically close to either Spain or Ibero-America, such as Portugal and Brazil, were left out of the study for language reasons, yet these could be incorporated into future comparative studies on the issue in question.e second and most relevant limitation is the geographical distance and lack of physical access to the participants of the study. Although the assessment of the labs that comprise the sample was based on the analysis of their actions over time, as well as surveys and online conversations with their managers to learn rst-hand how they work within the media, the research had only one testimony per lab. e analysis and testimonies combined are not enough to be able to analyse in greater depth the way these organisational units work, nor the contribution of each of these new, non-journalistic proles to the innovations introduced by the media labs in the sample. For these reasons, future research should consider the possibility of carrying out ethnographic studies such as observation (Zaragoza-Fuster and García-Avilés, 2018; García-Avilés, 2018), and conducting face-to-face interviews that are more in-depth, with the dierent managers and professionals who comprise these multidisciplinary work teams.
doxa.comunicación | nº 37, pp. 431-452 | 447July-December of 2023José Antonio González Alba, Francisco Javier Caro González, José Luis Rojas Torrijos and Concha Pérez Curiel ISSN: 1696-019X / e-ISSN: 2386-3978 In this way, an attempt could be made to expand the knowledge regarding innovative initiatives in Spanish-language journalism, as well as the search to establish parameters that will allow comparative studies to be carried out among dierent media systems and journalistic cultures.6. Acknowledgementsis article has been translated from Spanish into English by Charles Edmond Arthur, to whom we are grateful for his services.7. Specic contributions of each author Names and surnamesConcept and work designJosé Luis Rojas and Francisco J. CaroMethodologyJosé Luis Rojas, Francisco J. Caro and Concha PérezData collection and analysisJosé A. González and Francisco J. CaroDiscussion and conclusionsJosé Luis Rojas, Francisco J. Caro and José A GonzálezWriting, formatting, review, and version approvalJosé Antonio González, Francisco J. Caro, José Luis Rojas and Concha Pérez8. Bibliographic referencesAndriopoulos, C. y M.W. Lewis (2009). Exploitation-Exploration Tensions and Organizational Ambidexterity: Managing Paradoxes of Innovation. Organization Science, 20(4), 696-717. https://onx.la/e11e1Appelgren, E. y G. Nygren (2014). Data journalism in Sweden: Introducing new methods and genres of journalism into ‘old’ organizations. Digital journalism, 2(3), 394-405. https://doi.org/10.1080/21670811.2014.884344Belair-Gagnon, V. y A.J. Steinke (2020). Capturing digital news innovation research in organizations, 1990- 2018. Journalism studies, 21(12), 1724-1743. https://doi.org/10.1080/1461670X.2020.1789496Belair-Gagnon, V., Lewis, S.C. y C. Agur (2020). Failure to launch: competing institutional logics, intrapre- neurship, and the case of chatbots. Journal of computer-mediated communication, 25(4), 291-306. https://doi.org/10.1093/jcmc/zmaa008Bisso-Nunes, A.C. y J. Mills (2019). Media Labs. WAN-IFRA. https://onx.la/da858Bisso-Nunes, A.C. y J. Mills (2021). Journalism Innovation: How Media Labs Are Shaping the Future of Media and Journalism. Brazilian Journalism Research, 17(3), 652–679. https://doi.org/10.25200/BJR.v17n3.2021.1440Bleyen, V.A., Lindmark, S., Ranaivoson, H. y P. Ballon (2014). A typology of media innovations: insights from an exploratory study. e Journal of Media Innovations, 1(1), 28-51. https://doi.org/10.5617/jmi.v1i1.800

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