The impact of Spanish university radio stations that operate on iVoox (2011-2021): presence, number of plays, and formats used to present audio contentEl impacto de las radios universitarias españolas en iVoox (2011-2021): presencia, escuchas y forma de presentar los contenidos sonoros doxa.comunicación | nº 38, pp. 453-479 | 453 January-June of 2024ISSN: 1696-019X / e-ISSN: 2386-3978How to cite this article: de Lorenzo Rodríguez, I. and Lus Garate, E. (2024). e impact of Spanish university radio stations that operate on iVoox (2011-2021): presence, number of plays, and formats used to present audio content. Doxa Comunicación, 38, pp. 453-479.https://doi.org/10.31921/doxacom.n38a2027Ignacio de Lorenzo Rodríguez. Professor at the School of Communication and the ISSA School of Applied Management of the University of Navarra. Ignacio de Lorenzo is also Director of the University Rankings Unit at this institution. He holds a degree in Journalism, a PhD in Communication from the University of Navarra, and a specialisation in Big Data. His areas of research focus on journalism reection and its history in Spain, university radio, rankings of higher education institutions, and the use of data for the strategic management of universities.University of Navarra, Spain[email protected]ORCID: 0000-0001-6891-5440Eva Lus Garate. Coordinator of Radio Universidad de Navarra, where she oversees the programming. She also manages the voluntary work of student collaborators from the degrees of Journalism and Audio-Visual Communication, in addition to working as a lecturer for the practical training classes related to Radio Communication, Genres, Programmes, and Production. Moreover, Professor Garate lectures in English for the subject entitled Multimedia Communication, which is aimed at students of the Screen Studies and Global Journalism programmes. Since 2022, she has held the position of president of ARU (Asociación de Radios Universitarias de España) [the association of university radio broadcasters of Spain]. As such, Professor Garate is also the Spanish representative of the organisation known as the RIU (Red Internacional Universitaria) [international university network], in her role as the institution’s vice-president, and is also part of the European work group entitled, World College Radio Day.University of Navarra, Spain[email protected]ORCID: 0000-0003-1380-6460is content is published under Creative Commons Attribution Non-Commercial License. International License CC BY-NC 4.0Received: 30/06/2023 - Accepted: 30/11/2023 - Early access: 18/12/2023 - Published: 01/01/2024Recibido: 30/06/2023 - Aceptado: 30/11/2023 - En edición: 18/12/2023 - Publicado: 01/01/2024Abstract:is paper examines the presence and impact of Spanish university radio stations that operate on the iVoox platform by analysing more than 64,000 programmes using techniques involving Big Data. e initial ndings show that iVoox is a key player in disseminating the Resumen:Este trabajo examina la presencia y el impacto de las radios univer-sitarias españolas en la plataforma iVoox a través del análisis, con técnicas de Big Data, de más de 64.000 programas. Los resultados muestran primero que iVoox es un importante difusor de contenidos

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454 | nº 38, pp. 453-479 | January-June of 2024The impact of Spanish university radio stations that operate on iVoox (2011-2021): presence, number of plays...ISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicación1. IntroductionWe are currently immersed in the third phase of podcasting, which is known as “big podcasting” (Quah, 2019), or the audication era” (Espinosa de los Monteros, 2020). is is a period in which the dissemination of sound content in the form of podcasts has reached the pinnacle of its development in terms of formats, production and, above all, its success with the audience. is has been stated by Terol et al. (2021) in their analysis of these platforms in the Spanish-speaking market, further adding that 20 years after the birth of the podcast, “we are witnessing an unrelenting expansion of audio in an ecosystem where traditional industry players, digital native projects, and technology companies with a global presence are competing” (2021:476).e rise of podcasting has caused a disruptive change that has forced a reaction by the old players, who have been forced to take immediate action in order to harness the opportunities oered by the new medium, as well as to compete with formidable newcomers in the audio content market. Among these traditional players is university radio, whose origins in Spain can be traced back to before the digital expansion at the end of the 20th century, with the launch of the rst eight ventures (Martín Pena, 2013). Over the last ten years, the university radio sector has undergone profound changes in many aspects: the production of content, the way it is disseminated, and its relationship with audiences, among others. ese global changes have been reected in a timely manner by academic thought in this area of broadcasting. For example, Marta Lazo et al. (2021) has examined the role of university radio as an educational project in the digital environment. Other researchers have explored the opportunities oered by the new media for the dissemination of science (Contreras Pulido and Parejo Cuéllar, 2013). Still others have taken a more specic approach in examining how the new formats aect programming, which has been a key focus of academic reection in the last two decades, and something that we will examine in greater depth in this study.Among other reasons, the interest in university radio programming is justied by its potential connection with the purposes of these university actors. Academic research aimed at university radio in Spain has established public service as the core of its mission (Aguaded and Contreras, 2011a:409). us, university broadcasters should not limit themselves to being closed laboratories, or simply “intramural” radio, and should aspire to reach beyond the university community. ey must have an audio content of these stations, which has led the broadcasters to meticulously maintain their presence on this platform by separating the content into various channels and programmes, adding specic descriptions, and tagging their audios. Moreover, a group of broadcasters that continually appears on the platform with a higher level of programme production has also been identied, which has a strong impact as well. Finally, it has been noted that the more topic-oriented programmes of these broadcasters, especially those focusing on cultural dissemination, have a greater impact on this channel.Keywords: University radio; podcasting; big data; iVoox; listeners; social impact; universities.sonoros de estas emisoras, que justica que la mayoría de ellas hayan cuidado su presencia en la herramienta, separando los contenidos en diferentes canales y programas, añadiendo descripciones especícas y etiquetando los audios. Además, se identica un grupo de emisoras con aparición continuada en la plataforma y mayor producción de programas, que también obtienen mayor impacto. Por último, se indi-ca que los programas de estas emisoras más centrados temáticamente, especialmente los que se jan en la divulgación cultural, tienen un ma-yor impacto en este canal.Palabras clave: Radio universitaria; podcasting; big data; iVoox; oyentes; impacto so-cial; universidades.
doxa.comunicación | nº 38, pp. 453-479 January-June of 2024Ignacio de Lorenzo Rodríguez and Eva Lus GarateISSN: 1696-019X / e-ISSN: 2386-3978| 455impact. As stated by De Lorenzo as far back as 2011, we cannot forget that university radio stations are media, rst and foremost, so their main work instrument is radio programmes. us, the public service aspect advocated by Aguaded and Contreras is essentially achieved through the radio programmes produced: broadcasters educate and disseminate culture through them; students are trained as future professionals by producing programmes; and nally, the broadcast becomes the starting point for interacting with audiences. In any case, in order for university radio stations to full their objectives and make an impact, they must rst ensure that people listen to their programmes (Aguaded and Contreras, 2011b:6).However, until the present time the study of university radio programming has been limited by the diculty of making the transition from analysing programmes (genre, topic, duration, student participation, etc.) to examining their impact. e rst factor impeding this transition is the diculty of quantifying the impact of a university radio station’s programming. For years, research on university radio stations in Spain has been more concerned with the ways in which they have an impact than with specifying the results of their activity with gures. us, in the early stages, researchers considered the legal acknowledgement of these broadcasters as the main way for them to make an impact, or as an impediment if legal recognition did not exist. Obtaining FM broadcasting licences was seen as the most direct and clearest way out of the amateur broadcasting quagmire. e licence was the “real Gordian knot” of the future of university radio, according to Ortiz Sobrino, “which would determine its survival and, above all, its social impact” (2018:15). Who would have thought that the digital revolution, often seen as a threat to the industry, would be the Alexandrian sword that would break the licence constraint? Marta Lazo et al. make the following assessment:“e migration of university radio stations to the Internet has put an end to the problems described above [...] and it oers not only legal coverage, but also the economic and operational exibility denied to radio broadcasters by FM. Broadcasting on the Internet has a much lower cost, is more exible, and is simpler than conventional broadcasting” (Marta Lazo et al., 2021: 156).anks to podcasting, university broadcasters were no longer so dependent on the FM antenna, and could reach generations who used Spotify, iVoox, and Apple podcast on their mobile phones more than the conventional radio app (Miller, 2017: vi and vii). Spanish university radio stations had already been pioneers in experimenting with these new channels since their origins (Fidalgo, 2012), yet among all the digital tools available, iVoox became one of the main ways for university radio stations to disseminate content. Moreover, in many cases it became their main broadcasting channel. Marta Lazo et al. (2021:158) have reported that out of 32 broadcasters in their study, 20 used iVoox as a tool for storing and disseminating audio content. Since its launch in 2011, iVoox has oered broadcasters a way to play their content, not only on the iVoox platform or mobile app, but also through the iVoox widget on their own websites. Just two years after being founded, iVoox was already a major channel of dissemination by university radio stations, given that 54% of them had already had a channel on the platform, while their presence on other online sites was much lower, such as iTunes (13%), Spotify and SoundCloud, on which they were not present (Martín Pena et al., 2023:264). ese gures for the rapid expansion of podcasting contrast with the fact that it was not until 2019 that Apple started to replace iTunes with Apple podcast. Moreover, in this same year Spotify made a full commitment to this format by acquiring Gimlet Media and Anchor.iVoox, which is the true “Iberian exception” to this market, promotes itself as the leading Spanish-language podcast and radio platform. Although the Digital News Report 2023 (Amoedo et al., 2023:165) states that podcast consumption in Spain through
456 | nº 38, pp. 453-479 | January-June of 2024The impact of Spanish university radio stations that operate on iVoox (2011-2021): presence, number of plays...ISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicacióniVoox is on a downward trend (from 20% in 2021 to 16% in 2023), today it is the third platform in this country. Spotify (30%) and YouTube (29%) are the only platforms ahead of iVoox, followed by Google podcast (13%). All the others have less than 10%.e growth of these tools among university radio stations, which Martín Pena et al. (2023:268) have dened by the term platformisation, has far-reaching implications for these radio producers. One is specically the direct benet resulting from an increase of research into university radio programming, which is clarifying how the impact of university radio is occurring:“Consequently, platformisation is much more than a scenario. It is a fundamental part of the strategy for getting to know the audience, because it denes their practices, reveals the dynamics of production and content circulation and, most of all, because this approach allows us to observe the digital footprints left by the audience” (López et al., 2023:2, italics added by the authors).e reason for this novel development is that previous studies of university radio programmes have faced at least three challenges in gathering impact and audience data. e rst was the diculty of recording in detail, as well as encompassing the reality of sound, which by its very nature evolves over time from day to day, and from season to season. e second impediment was the local nature of university radio stations, along with their variety and number, which meant that the data was dispersed, and in many cases ephemeral. A signicant part of previous studies gathered information on the content of university radio stations by asking their directors about their programming, which was a management challenge, or by reviewing the available websites, which were not always up to date or complete. e third obstacle, possibly as a consequence of the above, is that researchers have been faced with the diculty of obtaining quantitative impact data regarding plays, likes, and comments. As university radio stations are not included in the Estudio General de Medios (EGM) [General Media Study] they do not have demoscopic information on their listeners. Moreover, until recently the sources for evaluating their own impact were indirect, and in many cases subjective.Consequently, the embracement of iVoox by university broadcasters oers an opportunity to overcome these diculties. Firstly, iVoox oers the advantage of compiling on its platform a register of the complete programming of most Spanish university radio stations. Secondly, it oers information on the number of plays, likes, and comments on all uploaded programmes. For these reasons, iVoox allows us to access the digital footprints, as indicated by López et al.As mentioned above, this research builds upon previous attempts to analyse the programming of Spanish university radio stations, all of which are useful. Although the authors do not intend to carry out an exhaustive review of such research, they would like to establish some points in common. Most previous research has concluded that this programming either is, or should be, alternative, a term that has also been used to dene the entire university broadcasting sector. According to Marta Lazo and Martín Pena (2014:16), González Conde (2000) had already mentioned university radio stations as alternative, referring to Radio Complutense, and Gallego (2007) also used the term to describe the sector. is concept has also been used outside Spain with regard to college radio stations, yet in the United States and Canada, as two examples, it focuses specically on the music that is broadcast on these stations (see Freeman 2022:352 or Desztich and McClung, 2007:199). In Spain, Aguaded and Contreras (2011b:6) were the rst to specically emphasise that, in the struggle for impact and audience share, university radio programming must do things dierently by trying to develop content and programmes that are alternative. However, the denition of this term as applied to programming, which has had some success in research literature, does not have one unique meaning: sometimes it refers to more specialised content (Aguaded and Contreras 2011b:6); in other cases, it is dened
doxa.comunicación | nº 38, pp. 453-479 January-June of 2024Ignacio de Lorenzo Rodríguez and Eva Lus GarateISSN: 1696-019X / e-ISSN: 2386-3978| 457by its opposition, or complementarity, to what is produced by commercial radio or, in other words, alternative is any content that is not being produced in that eld (Espino Narváez, 2014:32); nally, alternative has been referred to more recently as programmes that are alternative because of what they achieve, as when they “assist in developing communication that is fairer and more democratic, which is at the service of citizens” (López et al. 2023:2, citing Vázquez, 2012). In any case, in his approach to Canadian college radio, Fauteux (2015) had already described the diculty of dening alternativeness in this sector.To complicate matters even further, according to Álvarez Villa and Ramírez Queralt (2005), alternative does not necessarily mean experimental. us, although these authors describe university radio as alternative, they found only a slight presence of experimental formats and content in university radio programming. Moreover, they found that creativity in university radio was limited to music or ction.In short, the eort to distinguish themselves from the commercial sector would require specic content more closely linked to culture, university information, and the dissemination of science. According to Perona (2012), the programmes that were becoming more prevalent on university radio focused on social aspects (equality, solidarity, and human rights), as well as scientic research, cinema, new technology, employment, travel, and book reviews. Music and its dissemination have also played a prominent role in the programming of Spanish university radio stations. Moreover, Martín Pena and Piñeiro (2020:201) argue that the programming of university stations has a strong edu-communicational and didactic aspect, which is especially aimed at future communication professionals.Another novelty provided by university radio programming does not refer to the topics, but to the format, which is the so-called mini magazine. As pointed out by Perona (2012), this type of programme combines various sub-genres such as interviews, talk shows, news, and debates into a relatively short time space. According to this author, the mini magazine is “one of the methods for transmitting content that is most highly valued by university radio stations” (2012:44). e short time frames that comprise the mini magazines can also become independent within university radio through micro spaces, which are not exclusive to the sector. ese types of short, independent sound programmes, which are often interspersed in blocks of music, could be considered an optimal tool in the search for both quality based on original content developed with more care and its dissemination in social media, as well as for innovative teaching (De Lorenzo, 2012).us, based on these premises in relation to university radio programming, this paper explores the way in which iVoox has been embraced by these Spanish sound producers, how it is reected in their programmes, and the impact obtained in the process. With the use of big data techniques, this approach will allow us not only to acquire the necessary techniques for an analysis based on iVoox data, but also to draw conclusions that can be extrapolated outside the eld of university radio stations. iVoox oers the opportunity for the authors of this paper to conrm their ndings in relation to the previous programming aspects based on objective indicators and a comprehensive approach.2. Methodologye rst step was to dene the research questions of this study and associate them with specic indicators that could be obtained from the iVoox platform, which are as follows:
458 | nº 38, pp. 453-479 | January-June of 2024The impact of Spanish university radio stations that operate on iVoox (2011-2021): presence, number of plays...ISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicaciónTable 1. Research questions and indicators used for the analysisResearch questionIndicators used1. How has iVoox been embraced by Spanish university radio stations?1. Percentage of use of the platform among university broadcasters2. Distribution of utilisation of the dierent broadcasting formats oered by iVoox: opening a channel or using the widget integrated into the website3. Use of other alternative or complementary platfor-ms 2. How is the programming uploaded to iVoox by Spanish university radio stations?1. Evolution of loaded programming: number of program-mes and hours2. Grouping of broadcasters according to programme production, hours, and evolution 3. Frequency of programme duration, especially micro spaces and mini magazines 4. Monitoring of the platform’s standard rules: a. Grouping of content into channels.b. Description of programmesc. Use of tags 3. What is the impact of university radio stations through iVoox?1. Evolution of the number of plays obtained over time by university radio stations2. Grouping of the stations according to the number of plays obtained3. Number of plays of the programme durations4. Number of plays per station5. Number of plays by categorySource: created by the authorse rst stage of the research was to review the existing literature on the programming of university radio stations which, on the one hand, provided support for the theoretical framework presented in the introduction to this paper. On the other hand, it has allowed the authors to determine the sample of radio stations to be analysed. e lists of Marta Lazo and Segura (2012) and Perona (2012) were used as a starting point to establish as complete an overview as possible of all Spanish university radio stations, which was veried by the history of university radio stations in Martín Pena et al. (2023). Firstly, 40 stations were identied. Next, the content dissemination methods used by each radio station were studied, reviewing their websites and checking whether iVoox was among their channels, or whether it was their main channel. In addition, the use of the platform’s widget on their websites was veried, which allows university stations to oer the content of their channels on iVoox without the user having to enter ivoox.com.

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doxa.comunicación | nº 38, pp. 453-479 January-June of 2024Ignacio de Lorenzo Rodríguez and Eva Lus GarateISSN: 1696-019X / e-ISSN: 2386-3978| 459Of the nal number of 30 stations identied as iVoox users, two of them (Unizar and Universidad de Vigo) were removed from the list because they were channels that oered only one programme rather than their entire radio production. us, the list of iVoox radio stations for the analysis was as follows:Table 2. Spanish university radio stations analysed with a presence on iVoox 1. Europea Radio (Europea1)2. Inforadio (Inforadio)3. iradioUCAM (UCAM)4. Ondacampus (Ondacampus)5. Radio Campus Universidad la laguna (ULL)6. Radio CEU (CEU)7. Radio de la UA (UA)8. Radio UAL (UAL)9. Radio UMH (UMH)10. Radio Universidad de Navarra (Navarra)11. Radio Universidad de Salamanca (Salamanca)12. Radio Universitaria de León (León)13. Radio UOC (UOC)14. Radio UPF (UPF)15. Radio UPV (UPV)16. Radio URJC (URJC)17. Radio US (RadiUS)18. Radio UVA (UVA)19. Ràdio VOX-UJI (UJI)20. RUAH (RUAH)21. Uburadio (UBU)22. UNEATLANTICO Radio (UNE)23. UNED (UNED)24. Uniradio Huelva (UniRadio Huelva)25. Uniradio Jaén (UniRadio Jaén)26. Universidad de Loyola (Loyola)27. Universidad de Murcia (Murcia)28. UVic Ràdio (UVIC)Source: iVoox, created by the authorse second step was to extract the necessary data from the platform in order to carry out the research, which required consideration of how content is structured in that environment.Figure 1. Structure of the content on iVooxϱ͘ ZĂĚŝŽ "ĂŵƉƵƐ hŶŝǀĞƌƐŝĚĂĚ ůĂ ůĂŐƵŶĂ ;h>>Ϳ ϲ͘ ZĂĚŝŽ "'h ;"'hͿ ϳ͘ ZĂĚŝŽ ĚĞ ůĂ h$ ;h$Ϳ ϴ͘ ZĂĚŝŽ h$> ;h$>Ϳ ϵ͘ ZĂĚŝŽ hD, ;hD,Ϳ ϭϬ͘ ZĂĚŝŽ hŶŝǀĞƌƐŝĚĂĚ ĚĞ EĂǀĂƌƌĂ ;EĂǀĂƌƌĂͿ ϭϭ͘ ZĂĚŝŽ hŶŝǀĞƌƐŝĚĂĚ ĚĞ ^ĂůĂŵĂŶĐĂ ;^ĂůĂŵĂŶĐĂͿ ϭϮ͘ ZĂĚŝŽ hŶŝǀĞƌƐŝƚĂƌŝĂ ĚĞ >ĞſŶ ;>ĞſŶͿ ϭϯ͘ ZĂĚŝŽ hK" ;hK"Ϳ ϭϰ͘ ZĂĚŝŽ hW& ;hW&Ϳ ϭϵ͘ ĚŝŽ sKyͲh:/ ;h:/Ϳ ϮϬ͘ Zh$, ;Zh$,Ϳ Ϯϭ͘ hďƵƌĂĚŝŽ ;h!hͿ ϮϮ͘ hE'$d>$Ed/"K ZĂĚŝŽ ;hE'Ϳ Ϯϯ͘ hE'% ;hE'%Ϳ Ϯϰ͘ hŶŝƌĂĚŝŽ ,ƵĞůǀĂ ;hŶŝZĂĚŝŽ ,ƵĞůǀĂͿ Ϯϱ͘ hŶŝƌĂĚŝŽ :ĂĠŶ ;hŶŝZĂĚŝŽ :ĂĠŶͿ Ϯϲ͘ hŶŝǀĞƌƐŝĚĂĚ ĚĞ >ŽLJŽůĂ ;>ŽLJŽůĂͿ Ϯϳ͘ hŶŝǀĞƌƐŝĚĂĚ ĚĞ DƵƌĐŝĂ ;DƵƌĐŝĂͿ Ϯϴ͘ hsŝĐ ZăĚŝŽ ;hs/"Ϳ Source: iVoox, created by the authors The second step was to extract the necessary data from the platform in order to carry out the research, which required consideration of how content is structured in that environment. Figure 1: Structure of the content on iVoox Source: created by the authors On iVoox, a content producer groups audio files (editions) into programmes and then assembles these programmes into channels, following the diagram in Figure 1. Therefore, to identify the impact of a broadcaster, we needed to locate all the editions of the programmes that had been included in the channels, along with the data we were interested in compiling in each case. Starting with all the university radio stations identified, together with their channels on iVoox, a Python programme was created. With the aid of software packages Selenium (version 3.141) and Beautifulsoap (version 4.12), it was possible to go down the list of all the radio stations, as indicated by the arrows in the figure, through all the programmes, and ultimately find the editions published on iVoox. The following information was obtained from each of the available editions by web scraping (extracting text by using HTML): Comentado [34]: En la versión española aquí he hecho una referencia al gráfico: "como indica la flecha del gráfico" Comentado [35R34]: He añadido ...as indicated by the arrows in the figure... aunque esa cláusula no aparece en el original. Source: created by the authorsOn iVoox, a content producer groups audio les (editions) into programmes and then assembles these programmes into channels, following the diagram in Figure 1. erefore, to identify the impact of a broadcaster, we needed to locate all the editions of the programmes that had been included in the channels, along with the data we were interested in compiling in each case. Starting with all the university radio stations identied, together with their channels on iVoox, a Python programme was created. With the aid of software packages Selenium (version 3.141) and Beautifulsoap (version 4.12), it was possible to go down the list of all the radio stations, as indicated by the arrows in the gure, through all the programmes, and ultimately nd 1 Hereafter, we will use the short version of the stations’ names (in brackets) to refer to them.
460 | nº 38, pp. 453-479 | January-June of 2024The impact of Spanish university radio stations that operate on iVoox (2011-2021): presence, number of plays...ISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicaciónthe editions published on iVoox. e following information was obtained from each of the available editions by web scraping (extracting text by using HTML):Table 3. Data extracted from each edition of a programmeVaribleDescriptionTitleTitle of the specic edition of the podcastDescriptionDescription of that edition. It was analysed with fuzzy logic to classify it as generic or specicTagsList of all the tags assigned to the editionCategoriesList of the categories applied to the specic channelDuratione iVoox format was transformed (minutes: seconds) into secondsCommentsNumber of comments made about the editionDownloadsNumber of times the edition was downloadedLikesNumber of likes obtainedPublication datePublication date of the podcastProgrammeName of the podcast in which the edition is includedUniversity radio stationName of the university radio stationiVoox URLWebpage address where you can listen to this edition of the programme, which can serve as a referenceSource: iVoox, created by the authorsGiven the complexity and volume of the data, to ensure its quality and comprehensiveness, a total of three extractions were made: in March 2020, March 2021, and June 2023. As the data capture was performed in real time, directly from the iVoox website, there was a possibility that part of the data would not load correctly on some occasions, or that access to the pages where each edition is shown would not be complete.is situation justied the three extractions of all the content (incorporating the new loaded programmes in the second and third extractions), even though this triple access meant obtaining data that was repeated. us, some 209,594 records were included in a database created for this purpose. To consolidate the information, the rst step was to eliminate the repeated data from among the dierent extractions by using the values of the radio station, the programme title and edition, the description, and the duration in order to discriminate the
doxa.comunicación | nº 38, pp. 453-479 January-June of 2024Ignacio de Lorenzo Rodríguez and Eva Lus GarateISSN: 1696-019X / e-ISSN: 2386-3978| 461dierent editions of the programmes gathered. In numerous cases where several recordings of the same programme were available, only the most up-to-date and complete version was used. On the other hand, a series of ltering tasks were also carried out in order to isolate the sample required from the noise, and to ensure that it accurately reected the sound production of the university broadcasters analysed. As such, programmes of less than 60 seconds and more than three hours were excluded, as they were considered to be commercials or indicative programmes, in one case, and the other was complete broadcasts of events. All programmes referring to Euroconexión or ARU (Asociación de Radios Universitarias), were also limited, as the authors considered that these oer content produced for the exchange of material within these associations, and it was thought that they are broadcast on several stations at the same time.A comparison between the dierent extracts showed that broadcasters are not consistent in uploading content, and on some occasions, there is a gap of time between the date of production and the upload to the platform. On the other hand, even though iVoox was launched in 2010, and the rst university broadcasters began using the platform in 2011, many of them uploaded content from previous years. As such, in order to clearly reect the production in the rst years, the time limits were set from 2011 to 2021.us, the total sample consisted of 64,094 dierent programme editions, with a total of 43,419 hours of programming. By contrasting this information with the aforementioned literature review, the authors arm that this study is the most extensive and detailed analysis to date regarding the programming of Spanish university radio stations. Before analysing the results obtained, it bears mentioning the impact indicators and the justication for using the number of plays as the reference variable. ere are three possibilities oered on iVoox to measure the impact of a programme: plays, likes, and comments. In total, the content published by the university radio stations has been played 9.2 million times (145 on average), received 63.1 thousand likes (0.98 on average), and some 15.3 thousand comments (an average of 0.24). us, one like is attained for every 146 plays and, to obtain one comment, an average of 603 plays are necessary. is concurs with assertions made by Gallardo Camacho and Pulido Núñez (2022), who point out the diculty of gaining audience participation in digital radio. e plays indicator will be used as the reference for two reasons. Firstly, because of the high correlation between these three impact variables, especially between plays and likes (0.97 Pearson), and likes and comments (0.70 Pearson), although it is a bit lower between comments and plays (0.65). Secondly, because likes and comments oer less information for analysis, as many programmes fail to score on both indicators (82% do not receive any likes and 95% have never achieved a single comment).3. Results3.1. e use of iVoox by Spanish university radio stationsRegarding the rst research question, the denition of the sample as described above made it possible to collect data on how iVoox is used by Spanish university radio stations to broadcast programmes.
462 | nº 38, pp. 453-479 | January-June of 2024The impact of Spanish university radio stations that operate on iVoox (2011-2021): presence, number of plays...ISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicaciónFigure 2. Podcasting, iVoox use, and alternatives in Spanish university radio stations Figure 2: Podcasting, iVoox use, and alternatives in Spanish university radio stations Source: created by the authors using Flourish software based on university radio websites and iVoox Of the university broadcasters originally identified, 35 provide archives in podcast format, regardless of whether they maintain a live stream or not. As shown in Figure 2, 30 of these broadcasters (85%) have a channel on iVoox to publish content, and in 53% of the cases (16 out of 30), it is the only channel they have for broadcasting their content. Other options, that are sometimes used as a complement, include public sound broadcasting tools such as Spotify and Soundcloud, among others (17.5% of all broadcasters use them, but only 2 exclusively), and other systems developed ad hoc by the broadcasters themselves (30% in-house, according to the figure). Based on the above-mentioned timeline of when the different platforms appeared, some university radio stations (2) initially used iVoox technology to broadcast their podcast content, yet in recent seasons they have moved to Spotify as well. 3.2. Programming uploaded to iVoox by Spanish university radio stations. The second research question regarding how the programming produced by Spanish university radio stations is uploaded to the iVoox platform, we must first examine the evolution of what has been produced over the 11 years analysed. Source: created by the authors using Flourish software based on university radio websites and iVooxOf the university broadcasters originally identied, 35 provide archives in podcast format, regardless of whether they maintain a live stream or not. As shown in Figure 2, 30 of these broadcasters (85%) have a channel on iVoox to publish content, and in 53% of the cases (16 out of 30), it is the only channel they have for broadcasting their content. Other options, that are sometimes used as a complement, include public sound broadcasting tools such as Spotify and Soundcloud, among others (17.5% of all broadcasters use them, but only 2 exclusively), and other systems developed ad hoc by the broadcasters themselves (30% in-house, according to the gure). Based on the above-mentioned timeline of when the dierent platforms appeared, some university radio stations (2) initially used iVoox technology to broadcast their podcast content, yet in recent seasons they have moved to Spotify as well.3.2. Programming uploaded to iVoox by Spanish university radio stations.e second research question regarding how the programming produced by Spanish university radio stations is uploaded to the iVoox platform, we must rst examine the evolution of what has been produced over the 11 years analysed.
doxa.comunicación | nº 38, pp. 453-479 January-June of 2024Ignacio de Lorenzo Rodríguez and Eva Lus GarateISSN: 1696-019X / e-ISSN: 2386-3978| 463Figure 3. Evolution of the number of programmes and hours produced by Spanish university radio stations that have appeared on iVooxSource: iVoox, created by the authorsBy taking a comprehensive view, it can be seen in Figure 3 that the output of university broadcasters over time has been increasing since 2011, both in total programme production and in hours produced, with the gures doubling from 2011 to 2021. e gure also indicates that since 2019, the gap has widened between output and hours produced, the origin of which will be outlined further along.
464 | nº 38, pp. 453-479 | January-June of 2024The impact of Spanish university radio stations that operate on iVoox (2011-2021): presence, number of plays...ISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicaciónFigure 4. Histogram of the duration frequency of programme uploaded to iVoox by Spanish university radio stations (ve-minute ranges)Source: iVoox, created by the authorsFigure 4 shows several areas where programmes durations are most frequent: in the micro space area between one minute and 20 minutes; around half an hour; around one hour, where the highest total value appears; and, much lower, is two hours of programming (115-120 in the gure). Generally speaking, when producing programmes, university broadcasters do not strictly adjust to the duration of traditional radio programming formats (half an hour, one hour, or two hours). By considering a margin of plus or minus 3 minutes over these limits, only 27% of all programmes are grouped in these durations, with this lack of time discipline remaining relatively constant from 2011 to 2021.If we consider the evolution of these four groups over time, with a laxer consideration of the durations of these blocks2, Figure 5 conrms that micro spaces and one-hour programmes have been signicant in all periods, but that half-hour programmes have increased in recent years (rising by 17 percentage points if we compare 2011 with 2021), to the point of surpassing one-hour programmes in 2020. e total production of micro spaces has been decreasing, from 39% of all production to 20%. ese changes in the duration of the content published explain the divergent development seen in the foregoing regarding the number of programmes and total hours produced from 2019 onward.
doxa.comunicación | nº 38, pp. 453-479 January-June of 2024Ignacio de Lorenzo Rodríguez and Eva Lus GarateISSN: 1696-019X / e-ISSN: 2386-3978| 465Figure 5. Evolution of the programmes according to the duration per group Source: iVoox, created by the authorse radio station with the most audio content published on iVoox is Navarra, followed by Ondacampus and Inforadio.
466 | nº 38, pp. 453-479 | January-June of 2024The impact of Spanish university radio stations that operate on iVoox (2011-2021): presence, number of plays...ISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicaciónFigure 6. Total number of productions and hours of programming by broadcasterSource: iVoox, created by the authorse fact that the Navarra programming model has been based on micro spaces for many years misrepresents this account. us, according to the cumulative duration of the programmes, the highest positions go to Inforadio, RUAH and Ondacampus.
doxa.comunicación | nº 38, pp. 453-479 January-June of 2024Ignacio de Lorenzo Rodríguez and Eva Lus GarateISSN: 1696-019X / e-ISSN: 2386-3978| 467Figure 7. Heat map of production in minutes by according to each broadcasterFigure 7: Heat map of production in minutes by according to each broadcaster Source: iVoox, created by the authors The heatmap shown in Figure 7 was obtained by summing the number of minutes produced monthly by each broadcaster, putting the figures into a table, and assigning each cell a shade of grey according to the number of minutes produced (between 0 and 15,790 minutes per month). This type of figure is commonly used to analyse large amounts of data in order to track the strength of a value. The darker areas of the figure indicate the months with the highest production in minutes, whereas the lighter areas correspond to those with the lowest production. This figure allows us to clarify certain aspects regarding the differences between the broadcasters studied as follows: 1. There is one group of broadcasters who have consistently produced and uploaded programmes to iVoox since 2011: these include Inforadio, RUAH, Ondacampus, Europea, León, UNED, Navarra, and UA. 2. Another group has also produced and uploaded a considerable amount of content, but more sporadically, at least since 2011: these include Uniradio Jaén, UJI, URJC, Salamanca, UAL, UVIC, RadiUS, UPF, UNE, UBU, ULL, and UPV. 3. Finally, another cluster of radio stations have produced and uploaded considerably less content to iVoox, and with less continuity as well, such as Murcia, UOC, Loyola or CEU, or have joined iVoox later, such as UCAM and UMH. The figure also allows two details to be observed: firstly, all radio stations either do not produce content in the summer months, or they reduce their production considerably, as there are clear gaps in the middle of the years. Nevertheless, this is logical given the distribution of the academic year. Secondly, of the broadcasters who had been producing content continuously (25), only 12% (3) stopped production during the worst period of the pandemic, which was the confinement. This is the reason for the absence of gaps in the first months of 2020. This is consistent with the actions of many other university radio Comentado [55]: OK, pero es mejor escribirla así: ...to analyse large amounts of data in order to track... Comentado [56]: OK. Comentado [57]: OK. Source: iVoox, created by the authorse heatmap shown in Figure 7 was obtained by summing the number of minutes produced monthly by each broadcaster, putting the gures into a table, and assigning each cell a shade of grey according to the number of minutes produced (between 0 and 15,790 minutes per month). is type of gure is commonly used to analyse large amounts of data in order to track the strength of a value. e darker areas of the gure indicate the months with the highest production in minutes, whereas the lighter areas correspond to those with the lowest production. is gure allows us to clarify certain aspects regarding the dierences between the broadcasters studied as follows:ere is one group of broadcasters who have consistently produced and uploaded programmes to iVoox since 2011: these include Inforadio, RUAH, Ondacampus, Europea, León, UNED, Navarra, and UA.Another group has also produced and uploaded a considerable amount of content, but more sporadically, at least since 2011: these include Uniradio Jaén, UJI, URJC, Salamanca, UAL, UVIC, RadiUS, UPF, UNE, UBU, ULL, and UPV.Finally, another cluster of radio stations have produced and uploaded considerably less content to iVoox, and with less continuity as well, such as Murcia, UOC, Loyola or CEU, or have joined iVoox later, such as UCAM and UMH.e gure also allows two details to be observed: rstly, all radio stations either do not produce content in the summer months, or they reduce their production considerably, as there are clear gaps in the middle of the years. Nevertheless, this is logical given the distribution of the academic year. Secondly, of the broadcasters who had been producing content continuously (25),
468 | nº 38, pp. 453-479 | January-June of 2024The impact of Spanish university radio stations that operate on iVoox (2011-2021): presence, number of plays...ISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicaciónonly 12% (3) stopped production during the worst period of the pandemic, which was the connement. is is the reason for the absence of gaps in the rst months of 2020. is is consistent with the actions of many other university radio stations in other countries, such as the United States (see Knopper, 2020, and Minsker et al., 2020). For some broadcasters, such as Salamanca, Navarra, Huelva, UVIC, RadioUS or ULL, the lockdown was an opportunity to produce more content than usual, compared to the same months of the previous year.As noted above, iVoox is designed to allow a sound producer to group his or her content into dierent podcasts, or channels with their own autonomy and categorisation (Sellas, 2012). An alternative to this type of arrangement is to include all editions of the programmes produced under the banner of a generic podcast, such as UNED’s Science and Technology podcast, instead of singling out one podcast for each programme. However, this practice has been very limited among the university radio stations analysed.Only three stations have oered their sound content using this method: UJI with 3,708 spaces; UNED (in this case in three blocks, Ciencia y Tecnología [Science and Technology -423 spaces], Ciencias Sociales y Económicas [Social Science and Economics -2,638], and Humanidades [Humanities -755]); and CEU (with very few programmes [6]). e rest of the stations preferred to follow the logic of one programme, one podcast.Two other aspects also reveal more about how the content is presented on the podcasting platform than about the programmes themselves. Firstly, the descriptions of the programmes. e spaces were automatically classied using fuzzy logic from Python’s FuzzyWuzzy 0.18 package, based on whether the description was generic (appearing in more than one edition of a programme) or specic (not repeated). e majority of the university radio stations lled a the specic description of each of their spaces on iVoox in 70.95% of all cases. Afterward, the labelling of the programme editions was checked, and the correct number of labels were added. On average, iVoox spaces receive 3.97 tags, but more than 20.88% have no tags at all.3.3. e impact achieved by Spanish university radio stations on iVooxe third research question leads us to associate the aspects mentioned with the impact achieved. Despite the fact that the programmes produced were played an average of 145 times, the distribution of plays shows that most of the programmes (78.44%) were listened to between 0 and 50 times. However, the average is much higher for a long tail of spaces (21.56%) ranging from 50 listens to a record 126,185 plays.
doxa.comunicación | nº 38, pp. 453-479 January-June of 2024Ignacio de Lorenzo Rodríguez and Eva Lus GarateISSN: 1696-019X / e-ISSN: 2386-3978| 469Figure 8. Histogram of the distribution of playsSource: iVoox, created by the authors. Outliers have been limited to 50,000 playsFigure 8 shows a positive asymmetric distribution, with an extreme bias to the right, or in other words, most of the values are below the mean and a small group has a high impact.is distribution indicates the need to separate the total compilation of programmes into two groups: the rst is a high-impact group, comprised of any programme edition with an extreme value with regard to the total (an outlier); the second group comprises the rest of the content. To dene an outlier, we employed the usual rule of considering this to be any value that is three times the inter-quartile distance of the distribution as follows: Q3+(Q3-Q1)*3, or in other words, 41+(41-5)*3=149 plays. According to this rule, the two groups are composed as shown in Table 3:
470 | nº 38, pp. 453-479 | January-June of 2024The impact of Spanish university radio stations that operate on iVoox (2011-2021): presence, number of plays...ISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicaciónTable 3. Impact groups EditionsPlaysNo.%No.%AverageMinimumMaximumHigh impact6,3109.84%8,025,70486.50%1,271.90150126,185Low impact57,78490.16%1,252,14013.50%21.660149Total64,094100%9,277,844100%144.750126,185Source: iVoox, created by the authorse high-impact group, which has only 9.84% of the total number of programmes, obtains 86.50% of the total number of plays. e overall average of 145 plays for each programme is therefore not representative of the total, as it results from the presence of this high-impact group. us, the median of 12 plays is more representative of this distribution. When separating the two groups, the evolution of the impact according to the date of uploading the programmes on the platform is clearer, as can be seen in the following gure:Figure 9. Evolution of the annual average number of plays over timeSource: iVoox, created by the authors
doxa.comunicación | nº 38, pp. 453-479 January-June of 2024Ignacio de Lorenzo Rodríguez and Eva Lus GarateISSN: 1696-019X / e-ISSN: 2386-3978| 471It seems logical that older programmes3 have more plays, as they have been on the platform for a longer period of time. e dierence between the two groups is clear: the high-impact group has an average of 573 editions per year (with a maximum of 1,101), and its impact reaches nearly 2 million cumulative plays in any given year, whereas the low-impact group, with an average of 5,253 editions per year (with a maximum of 8,400), never exceeds 160,000 total plays per year.Figure 10. Average and median number of plays according to the duration of the spaceSource: iVoox, created by the authorsRegarding the median of programme duration, programmes lasting more than one hour have the greatest impact (24 plays). e dierence in relation to the average shown in Figure 10 is due to the presence of a series of high-impact content productions in the half-hour category, which distort the gures. In both cases, micro spaces have the least impact for all groups, using any measure of central tendency.In order to understand the impact of each of the university radio stations, it is interesting to cross-reference the number of spaces produced with the impact they have obtained, as shown in Figure 11.3 In any case, it is important not to confuse the programme upload date (the one used here) with the production date of the programme, which is unknown in the case of iVoox.
472 | nº 38, pp. 453-479 | January-June of 2024The impact of Spanish university radio stations that operate on iVoox (2011-2021): presence, number of plays...ISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicaciónFigure 11. Number of plays and production by broadcasterSource: iVoox, created by the authorsis gure allows us to dierentiate between three groups of broadcasters:1. e rst group has an impact of less than 150,000 plays, and usually with an output of less than 3,000 programme editions (except for UJI and León). Most of the radio stations are in this group, which is marked in the gure with a light grey colour.2. e second group has a higher production (usually more than 3,000 editions, except for UAL and UA), and is more capable of accumulating plays (with more than 150,000). is group includes Inforadio, Europea, UniRadio Jaén, UAL, UA, and Navarra. In the gure, they appear in a darker shade of grey.3. e last group of radio stations is located between the two groups in terms of production, yet they accumulate 500,000 plays, which is much higher than the other two. is group includes RUAH, UNED and Ondacampus.It is interesting to note that Ondacampus is the station with the highest number of plays, yet it does not have the largest percentage of high-impact productions, with a ranking of fourth. e data suggest that in addition to producing a high volume of content, this station also accumulates a massive number of plays from many of its programmes, with an average of 818 per programme and a median of 48 plays. e radio station with the largest percentage of high-impact productions is UOC (60%, from a short production of 56 programme editions), followed by UNED (44%), UNE (31%), Ondacampus (27%) and RUAH (21%).
doxa.comunicación | nº 38, pp. 453-479 January-June of 2024Ignacio de Lorenzo Rodríguez and Eva Lus GarateISSN: 1696-019X / e-ISSN: 2386-3978| 473Figure 12. Impact and number of productions based on the top 27 categoriesSource: iVoox, created by the authorsAccording to the categorization of their programmes by the university radio managers themselves, two fairly generic categories4, Magazine y Variedades [magazine and variety], and Mundo y Sociedad) [world and society], are at the top of the university radio production, followed by two more specialised subjects, which are Polideportivo [sports] and Cine, TV, y espectáculos [lm, TV and shows]. Curiously, despite reports from other studies regarding the number of programmes produced, music does not appear until the fth position with Músicas del Mundo y Otras [world music and others]. is could be due to the fact that although radio stations broadcast a lot of music, often as llers between spaces, these musical interludes are not considered to be properly packaged spaces to be uploaded to iVoox.is production data based on category contrasts with the impact obtained. If one looks at the categories of programmes with the highest impact in terms of plays, we see that most of them have a more specialised topic, such as Historia y Humanidades, [history and humanities], Misterio y Otras Realidades, [mysteries and other realities], Ciencia y Naturaleza, [science and nature], Pop Rock [pop and rock music], and Arte y Literatura [art and literature]. e largest percentage of high-impact programme editions can be found in the following themes: Misterio y otras realidades [mysteries and other realities] (55%); 4 ese categories are mandatory for any iVoox programme and are chosen by the user who uploads a given podcast (with all its editions) to iVoox. e analysis of the two impact groups by topic show similar patterns in both groups and the separate conclusions are very similar to the joint analysis.
474 | nº 38, pp. 453-479 | January-June of 2024The impact of Spanish university radio stations that operate on iVoox (2011-2021): presence, number of plays...ISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicaciónHistoria y humanidades [history and humanities] (42%); Experimental y New Age (35% from very few programmes); BSO y Clásica [BSO and classic] (30%); Internet y Tecnología [the Internet and technology] (27%); and Ciencia y naturalezaa [science and nature] (22%).With regard to the way programmes are included on iVoox5, specic descriptions have a direct benecial eect on impact: in other words, the average impact is higher in programmes with specic descriptions (162 plays on average) than those with generic descriptions (102), with a p-value<0.001. In terms of tagging, the spaces that had at least one tag received more than twice as many plays as those that had none (74 listens versus 163, p-value<0.001), but, however, there does not seem to be a linear relationship between the two: the more tags, the more plays (R2=0.008).4. ConclusionsFollowing the analysis of the data collected and the comparison with the existing literature, it is possible to answer the research questions posed. Firstly, with regard to the embracement and use of iVoox by Spanish university radio, it has been conrmed that a majority of broadcasters (85%) have taken advantage of the opportunity oered by the platform for the dissemination of audio content.Most university stations use iVoox as a repository for their les and for playing audios, both in the tool itself and on their own websites as well (27%). Although the broadcasters continue to experiment with other digital tools, which are still in the minority, the platformisation outlined by Martín Pena et al. (2023) has been fully achieved. University radio stations have found iVoox to be a great ally for broadcasting their content at zero cost, yet they have surrendered the freedom that their own podcast instruments would give them. is general embracement of iVoox has also led to a commitment by university broadcasters: most of them have taken care of their presence on iVoox by carefully following rules established by this community, whether implicitly or explicitly, thereby enhancing their impact. Consequently, these radio stations separate the content into dierent programmes (92.5%), rather than oering them indiscriminately combined in a generic podcast. ey also add specic descriptions to the published editions (70%) and include tags to describe the content (79%).Regarding the second research question related to the iVoox spaces of Spanish university radio stations, a large amount of programming has been uploaded to the tool over the years, with more than 64,000 programmes and growing. Furthermore, the analysis of this programming shows that there is a group of nine radio stations that have been present on iVoox for many years longer and not only have they produced more editions of programmes, but they have had a stronger impact as well. ese include UNED, Ondacampus, RUAH, Europea Radio, Radio Universidad de Navarra, Uniradio Jaén, UAL, Radio de la UA and Inforadio. e relevant analysis of the reasons with regard to budgets, student mobilisation, facilities and communication strategies that have ensured the continuity, greater production and impact of this group, is outside the scope of this research. Nevertheless, this should be noted as a possible topic for future research.5 No inuence on impact was found in the grouping of content (broadcasters that publish everything on a generic podcast) or on continuity (programmes that have been on air longer and are broadcast with some regularity).
doxa.comunicación | nº 38, pp. 453-479 January-June of 2024Ignacio de Lorenzo Rodríguez and Eva Lus GarateISSN: 1696-019X / e-ISSN: 2386-3978| 475University radio stations have taken advantage of the freedom oered by the digital environment to abandon the traditional time space duration, which started and, moreover, from the beginning of the period analysed. On iVoox, there is no need to adjust programmes with the hourly news bulletins, nor to put together a puzzle to compose a morning or afternoon grid. Nevertheless, the duration of the spaces depends on other criteria. is research sheds light on previous studies regarding the types of programmes on university radio: despite supporting the importance of micro spaces (De Lorenzo, 2012 or Marta Lazo and Martín Pena, 2014), or the preference of these stations for one-hour spaces, -if we consider the minimagazines outlined by Perona (2012:44) as programmes of such length-, the data indicate that there is great diversity in terms of duration. Although one-hour programmes are the most common, they never exceed 40% of the total number of spaces, and in recent years they have been overtaken by half-hour spaces in the annual distribution. In any case, neither the micro spaces nor the one-hour programmes have the strongest impact. e lower average impact of micro spaces conrms what some professionals in the sector have suspected in recent years (Ubate, 2019): outside social media, listeners prefer to consume products that are less eeting and longer lasting, which enables longer stories to be told. is also explains the increase in half-hour spaces mentioned above.Regarding the third question posed related to the impact of university radio stations, some conclusions have already been oered in the previous points. is study has conrmed the presence of a group of high-impact programmes: in fact, while these comprise approximately 10% of all programming, they account for 86% of all plays. Although this programming does not belong exclusively to the stations with the longest history and strongest impact, this specic group of stations produces 90% of all such programmes. Two hypotheses can now be posed that will have to be resolved by future studies outside the limits of this research: rstly, whether the distribution into two high-impact groups occurs in other sectors such as commercial radio or free podcasts; and secondly, whether the plays gures obtained are similar to those of comparable broadcasters, such as community or local radio. It would also be benecial to analyse the factors that make these spaces so attractive to audiences.As mentioned above, the alternative nature of university radio programmes should be claried. However, it is necessary to re-examine the assertion that university programming is alternative in the sense of being “specialised”. Spanish university radio stations have classied their programmes on iVoox as generalist from a topic point of view, such as Magazine y Variedades [magazines and miscellaneous], Mundo y Sociedad [the world and society], and Noticias y Sucesos [news and events], which concurs with the assertions of Perona (2012:43), and Marta and Segura (2012), as to what comprises the thematic heart of university radio programming. Despite the reality reected in iVoox, the relevance of these radio stations’ commitment to being alternative in their programmes with regard to topics is supported by this research, due to the greater impact obtained in the most thematically-focused programmes, such as Historia y Humanidades [history and humanities], Misterio y Otras Realidades [mysteries and other realities], Ciencia y Naturaleza [science and nature], Pop Rock [pop and rock], and Arte y Literatura [art and literature]). e success of these issues is in line with the aim of cultural dissemination that has traditionally been assigned to university radio stations. As argued by Gallardo Camacho and Pulido Núñez (2022), this also indicates that listeners search for podcasting content that is generally more entertaining, rather than just pure and direct information, while continuing to increase the production of educational and training content, as pointed out by Pérez Alaejos, Martín Valiente and Hernández Prieto (2016), and Espino Narváez (2014: 29).
476 | nº 38, pp. 453-479 | January-June of 2024The impact of Spanish university radio stations that operate on iVoox (2011-2021): presence, number of plays...ISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicaciónAs outlined above, this research paves the way for multiple analysis options, an example of which would be to study transversal aspects attributed to university radio stations with the type of impact measured in the exploration herein. us, with regard to the social value of university radio, as pointed out by Martín Pena and Piñeiro (2020), it would be benecial to discover whether these programmes with social themes, in addition to dealing with civic issues, are played more or less than others, such as programmes that are pure entertainment. e same can be said of programmes that are educational, cultural, or edu-communicative in nature, which have also been described by these same authors. us, by associating purpose and impact, it would be possible to overcome a certain introspection in the analyses of university radio programming, which focus more on what the broadcasters do to full their public service mandate than on the real and quantiable impact they achieve through their programming. Incorporating true impact into this area of university radio research would undoubtedly oer multiple benets.5. Acknowledgementsis work has been translated into English by Charles Arthur, to whom we are grateful for his meticulous work.6. Specic contributions by each authorName and surnameConception and work designEva Lus Garate and Ignacio de Lorenzo RodríguezMethodologyIgnacio de Lorenzo RodríguezData collection and analysisEva Lus Garate and Ignacio de Lorenzo RodríguezDiscussion and conclusionsEva Lus Garate and Ignacio de Lorenzo RodríguezWriting, formatting, review, version approval Eva Lus Garate and Ignacio de Lorenzo Rodríguez7. Conict of intereste authors declare that there is no conict of interest contained in this article.
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