IA as a tool to combat disinformation. Approaching a model focused on hoaxes in an electoral contextLa IA como herramienta para combatir la desinformación. Planteamiento de un modelo enfocado en los bulos en un contexto electoral doxa.comunicación | nº 41, pp. 511-533 | 511 July-December of 2025ISSN: 1696-019X / e-ISSN: 2386-3978How to cite this article: Herrero de la Fuente, M.; Sancho Belinchón, C. and Sedeño López, J. (2025). IA as a tool to combat disinformation. Approaching a model focused on hoaxes in an electoral context. Doxa Comunicación, 41, pp. 511-533.https://doi.org/10.31921/doxacom.n41a2840Mercedes Herrero de la Fuente. PhD in Information Sciences (Complutense University of Madrid), Master’s Degree in Radio Communication (Spanish National Radio-Complutense University of Madrid) and Master’s Degree in Linguistics Applied to the Teaching of Spanish as a Foreign Language (Antonio de Nebrija University). Researcher with an active six-year research period and member of the INNOMEDIA research group. Principal researcher of the Chair in Cinema, Women and Education, promoted by EGEDA (Audiovisual Producers’ Rights Management Association) and Platino Educa. Member of the R+D+I research project COM2GENDER, focusing on digital divides in university education. She has previously participated in other competitive research projects with public funding, including COMPENSA, focused on the labour insertion of people with disabilities in the audiovisual sector. He has been a research fellow at Cornell University (USA), Saldford University (UK), Radboud Universiteit (e Netherlands) and Univerzita Karlova (Czech Republic). She publishes articles in highly indexed journals focusing on: application of technology to news discourse, new professional proles and women’s participation in the audiovisual sector. She is currently Coordinator of the PhD in Innovation in Digital Communication and Media and an accredited lecturer at the Antonio de Nebrija University. She has been a news producer at Telemadrid for fteen years.Nebrija University, Spain [email protected]ORCID: 0000-0002-5361-9056Celia Sancho Belinchón. PhD in Audiovisual Communication, Advertising, and Public Relations. She currently directs the Master’s Degree in Digital and Data Journalism at Antonio de Nebrija University and teaches in the Journalism degree program and the Master’s Degree in Political Communication and Crisis and Emergency Management. Her research interests include journalism, digital communication, social media, social media strategy, fact-checking, and advertising.Nebrija University, Spain [email protected]ORCID: 0000-0001-5979-1853is content is published under Creative Commons Attribution Non-Commercial License. International License CC BY-NC 4.0

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512 | nº 41, pp. 511-533 | July-December of 2025IA as a tool to combat disinformation. Approaching a model focused on hoaxes in an electoral contextISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicaciónRecibido: 20/11/2024 - Aceptado: 14/06/2025 - En edición: 19/06/2025 - Publicado: 01/07/2025Resumen:La inteligencia articial (IA) ha contribuido a la desinformación por su capacidad para generar contenidos falsos. Pero el potencial de esta tecnología puede también enfocarse en diseñar un prototipo de herra-mienta que detecte los bulos, en concreto aquellos amplicados en redes sociales y en contextos electorales. Este artículo analiza los principales patrones seguidos por las noticias falsas lanzadas en X durante las úl-timas elecciones catalanas (12 mayo 2024), siguiendo criterios como la temática, el formato, el origen o su difusión, entre otros. Con la infor-mación obtenida se elabora de forma preliminar un recurso de IA con capacidad de reconocer tales contenidos. Partimos de estos resultados concretos: el tema más recurrente es la inmigración, predomina el for-mato texto más fotografía, en la mayoría de los casos procede de perles registrados como un ciudadano cualquiera y los medios convencionales no participan, en general, en su propagación. Sobre estas pautas plan-teamos las principales características de un sistema IA que combina patrones de difusión con análisis de texto, imágenes y sentimiento, que junto con la vericación en tiempo real de hechos nos permita ltrar con un grado suciente de sensibilidad (proporción de bulos correcta-mente identicados) y especicidad (proporción de contenidos veraces erróneamente clasicados como bulos).Palabras clave: Inteligencia articial; desinformación; vericación; elecciones catalanas; algoritmo.Received: 20/11/2024 - Accepted: 14/06/2025 - Early access: 19/06/2025 - Published: 01/07/2025Abstract:Articial intelligence (AI) has contributed to disinformation through its ability to generate false content. But the potential of this technology can also be focused on designing a prototype tool that detects hoaxes, particularly those amplied in social networks and in electoral contexts and moments of political relevance. is article analyses the main patterns followed by the fake news launched on X during the last Catalan elections (12 May 2024), following criteria such as subject matter, format, origin and dissemination, among others. With the information obtained, an AI resource with the capacity to recognise such content is preliminarily developed. We start from these specic results: the most recurrent topic is immigration, the text plus photograph format predominates, in most cases it comes from proles registered as any citizen, and the conventional media do not generally participate in its propagation. Based on these guidelines, we propose the main characteristics of an AI system that combines dissemination patterns with analysis of text, images and sentiment, which, together with real-time verication of facts, allows us to lter with a sucient degree of sensitivity (proportion of hoaxes correctly identied) and specicity (proportion of truthful content erroneously classied as hoaxes).Keywords: Articial Intelligence; disinformation; verication; Catalan elections; algorithm.Jorge Sedeño López. PhD in Computer Engineering, Master’s Degree in Information and Communications Technology Management and Computer Engineering from the University of Seville. He has more than twenty years of professional experience in dierent Public Administrations and belongs to the Senior Corps of Information Systems and Technologies of the State Administration and to the Corps of Experts in Information Technology of the Bank of Spain. His lines of work are oriented towards digital transformation through agile methodologies, e-Government, Data Governance and Articial Intelligence. He belongs to the ES3 research group (Engineering and Science in Software System) and is a member of the EQUAVEL Project PID2022-137646OB-C31 funded by MICIU/AEI /10.13039/501100011033 and by FEDER, EU. He is a lecturer on the Master’s programme in Digital and Data Journalism at the University of Nebrija, as well as at other public and private institutions.Sevilla University, Spain [email protected]ORCID: 0000-0002-5368-5547

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doxa.comunicación | nº 41, pp. 511-533 July-December of 2025 Mercedes Herrero de la Fuente, Celia Sancho Belinchón and Jorge Sedeño LópezISSN: 1696-019X / e-ISSN: 2386-3978| 5131. IntroductionArticial intelligence (AI) is present in many areas of our society, especially in the journalistic sector (Lopezosa-García et al., 2024). e rst examples of its use in writing date back to 2014, when the Associated Press agency began to use it in sports summaries and business reports (Badgamia, 2023). However, it is in the present time when the debate about generative AI has gained strength, due to its potential for aggravating the phenomenon of disinformation. e present work is based on this problem, but it is centered on the possibilities of AI as a tool that can help in the detection of fake news.According to the UNESCO (United Nations Educational, Scientic and Cultural Organization) (2021), AI is the “simulation of human intelligence processes by machine”. ese developments include learning, reasoning, and self-correction. With respect to this denition, Blanco-Marañón (2023) emphasizes the term “simulation”, arming that imitating does not mean being equal. Criado-Grande understands that the former refers to the possibility that machines attain “some kind of rationality through the perception of the environment with which they interact” (2021, p.351), using sensors, obtaining and processing data, reasoning on them, and adopting decisions.In the area of communication, one of the changes that has been accelerated by AI is the increasingly liquid character of information. us, “we will see texts that will turn into images, audio, or video, which will imply the alteration of production models and processes, distribution, and monetization, as never experienced before” (Cerezo-Guilarranz, 2024, p.49). e potential of AI is presented as a double-edged sword that can function as an ecient tool for journalism, but it also turns into a threat due to its capacity to generate fake contents in any format.From the technical point of view, it will be necessary to identify sources of data, which in the case of disinformation, will be related to the web and social networks, in addition to knowing how this information will be stored and accessed. According to the study by the IDC (International Data Corporation), the “data sphere” will grow to 175 ZB1 in 2025 (Reinsel et al., 2018, p.3) which is a great challenge. It is also necessary to know who this information will be treated, a eld in which data science (articial intelligence and machine learning)) comes into play for developing indicators of the degree of falseness/truthfulness of the information. Lastly, the way of extracting and presenting the value obtained from the previous treatment and its degree of quality will have to be dened.1.1. Disinformation and AIe EC (European Commission) denes disinformation as “all forms of false, inaccurate, or misleading information designed, presented and promoted to intentionally cause public harm or for prot” (2018, p.3). e emphasis is therefore on the intention of causing harm to obtain prot, even if it is done in an unethical manner. For Alandete-Ballester (2019), fake news do not have to be an outright lie; they can have some link with what is occurring, but they are characterized by distorting reality in pursuit of sensationalism.1 1 ZB (Zettabyte) = 1.000.000.000.000 GB (Gigabyte).
514 | nº 41, pp. 511-533 | July-December of 2025IA as a tool to combat disinformation. Approaching a model focused on hoaxes in an electoral contextISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicacióne phenomenon of disinformation is a serious concern for democratic countries (Rodríguez-Martelo et al., 2023). rough the use of fake news, the intent is to manipulate the population and undermine the main political institutions (Arrieta-Castillo and Rubio-Jordán, 2023). e White Paper against Disinformation published by the Spanish Government in 2022 warns against the threat it implies to political stability and national security, “due to its potential to corrupt public debate, erode trust in the institutions, manipulate public opinion, and condition foreign policy” (2022, p.9). Disinformation is increasingly aecting public opinion, according to dierent national and international reports. e Reuters Institute arms that this concern has grown in 2023 by two points with respect to the previous year, and 56% of those surveyed fear not being able to distinguish what is true and what is false, when reading news on the Internet (Newman, 2024, p.17).AI possesses sophisticated tools that can be used to amplify this undesirable phenomenon. e best known in recent years have been the automatic generation of text and bots. Both have been used in social networks for the massive fabrication of misleading texts and their dissemination through fake proles, widening their reach.e most novel element as of today is the deepfake, or a video and audio in which the images and sound (normally both) have been manipulated (Herrero-De-La-Fuente and Ríos-Calvo, 2022). As Deeptrace (2019) points out, the rst creations of this kind emerged in November, 2017, with the creation of a forum in Reddit with the same name centered on the use of deep learning programs to edit pornographic videos. Since then, the availability of AI tools for this type of edits has continuously grown, with some of them being easy to access and manage. It can be said that a proof of this is that the circulation of deepfakes has grown by 5505% between 2019 and 2023, according to the online security organization Home Security Heroes (2024). Deepfakes represent a loss trust between society and images (Jacobsen and Simpson, 2023), and due to this they represent a change in paradigm, where “seeing is believing” ceases to make sense2.As pointed out, social networks are an essential agent in the dissemination of disinformation. In the past few years, communication media have lost their monopoly on the distribution of news, so that informational contents have proliferated outside of media circuits and are propagated by millions of accounts created by individuals, political groups, businesses, or any organization (González-Quintero and Cardona-Restrepo, 2023), who may or may not show their real identity. In Spain, the number of daily Internet users (87%) is already higher than those who watch television (81%) (AIMC, 2024, p.38 and p.64). Access to current information was among the main uses of the Internet in 2023 (as declared by 60% of those polled), at the same time that 70% used it to navigate social networks, and 97% for instant messaging (AIMC, 2024, p.67). It must also be mentioned that due to its closed nature, it constitutes one of the main channels of dissemination of fake news (Díez-Garrido et al., 2021).In addition, the news created in the journalistic area, that is, by journalists or experts, lose relevancy within the set of supposedly informational content that is consumed in social networks, especially by the youth (Newman, 2024, p.11). According to the last report by the Reuters Institute, “while mainstream journalists often lead conversations around news in Twitter and Facebook, they struggle to get attention in newer networks like Instagram, Snapchat, and TikTok” (Newman, 2024, p.13), where 2 One of the most notorious in recent years was the manipulated video of Ukrainian President Volodymyr Zelensky declaring his country’s surrender to Russia in the rst days of the war that began in February 2022. https://cutt.ly/0w2geeXl

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doxa.comunicación | nº 41, pp. 511-533 July-December of 2025 Mercedes Herrero de la Fuente, Celia Sancho Belinchón and Jorge Sedeño LópezISSN: 1696-019X / e-ISSN: 2386-3978| 515inuencers are more prominent. erefore, this data shows a trend that was also observed by the Edelman Trust Barometer, which detected, in its last global study, an increase in mistrust in the media in fteen out of twenty-eight countries consulted. Italy, Germany, and Brazil were the three countries in which this media discredit is greatest, with Spain found only four places behind (2024, p.43). 1.2. AI as an instrument to combat disinformationPeña-Fernández et al. (2023) point out that among the main applications of articial intelligence is the development of tools to detect disinformation. As García-Marín explains, “AI makes it possible to determine the credibility of news sources based on their reputational analysis, while oering a powerful answer to identify false proles on social networks” (2021, p.53). It is also able to detect disinformation contents through the use of computational linguistics (with semantic and syntactic models) and non-linguistic models, to discover image manipulation (photographs or videos).Along with big data, AI can be an instrument to unmask fake content, as pointed out by recent studies (Moreno-Espinosa et al., 2024; García-Marín, 2021; Flores-Vivar, 2019). Among the most utilized devices to nd fake news, dierent types of bots stand out, developed in many cases with collaborations between universities, companies, and media. ey are based on aspects such as adaptive algorithms, which examine sources and diusion patterns, mainly. Some examples are Fact Machine (from the Brazilian verier Aos Fatos), TruthBuzz (promoted by the International Center for Journalists) or Les Décodeurs (from the newspaper Le Monde). Recently, many AI tools have been developed based on machine learning, which work with linguistic patterns through automated learning classiers, indicating the veracity of news bit as a function of dierent variables (Luengo-Cruz and García-Marín, 2020). Here we mention, to cite one of them, Fakebox, which discriminates articles written in a similar manner to real news articles, and texts that do not follow these guidelines, providing a score (Telefónica Tech, 2018). Other novel systems include ClaimBuster (https://idir.uta.edu/claimbuster/) and Full Fact (https://fullfact.org/) with the latter especially designed for political content with real-time systems and databases of veried facts (although not in Spanish). In the present article, in the presentation of our results, an in-depth analysis of these resources will be performed.Social network platforms lead many projects that develop AI systems to automatically eliminate malicious content through text-based analysis; some of them include Facterbot or Projeto Lupe (Flores, 2019). However, many publications are pictures, videos, or audios, and the verication methods for these are still not very developed (Moreno-Espinosa et al., 2024). is implies that the identication of disinformation is an important challenge in the eld of automated learning (machine-learning) and articial intelligence. It can be said that there is not only one “better” algorithm for this, as the adequate approach depends on many factors, such as the type of data and the available formats, the complexity of the problem and the specic characteristics of fake news that are to be detected, which points to the need for a multidisciplinary approach (Ruo et al., 2023).e European Union has already started to promote initiatives to combat disinformation from dierent approaches. Since 2018, a series of areas of action were established, in: specic research on this phenomenon in the dierent areas involved (the project Fandango has existed since 2018), the creation of independent networks of veriers (FactCheckEU was created in 2019), as well as the promotion of media literacy, among others. e community institutions are committed to tackling fake news with a cross-cutting strategy, which goes beyond the creation of technological tools for the detection of fake news. ese

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516 | nº 41, pp. 511-533 | July-December of 2025IA as a tool to combat disinformation. Approaching a model focused on hoaxes in an electoral contextISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicaciónresources must rely on information professionals and all citizens. “e key is to have citizens that understand the importance of obtaining quality information from reliable sources, that are capable of identifying potentially false content, and, in short, that value the truth” (Sádaba and Salaverría, 2023, p.27). On this respect, the new Regulation (EU) 2024/1689 of the European Parliament and of the Council of 13 June 2024, which establishes harmonized rules on AI, mentions the potential negative eects “on the democratic framework, civic discourse, and electoral processes” (BOE, 12 julio 2024). 2. Methode main objective of this study is to extract the main characteristics of the hoaxes spread in the last regional elections in Catalonia (May 12th, 2024) and to extrapolate these rules to design a prototype of an AI tool that will be able to detect fake news related with this typology in the electoral context.For this, the present study was developed in three phases. e rst was descriptive, and was centered on consulting sectorial reports and previous studies. A review was performed of the literature related with our object of study and the most current data, to establish the basis for a reected directed towards creating a conceptual framework on which our work is based.e second phase consists of a content analysis of the most popular fake news on the X (formerly Twitter) website during the pre-campaign period (starting on April 2nd), campaign (from May 3rd to May 10th) and the day of the Catalonian elections (May 12th, 2024). e selection of the fake news (fourteen) was performed starting with an article from the blog Maldito Bulo (Maldita, 2024), which collects the ones that had the greatest repercussion in social networks (specically X). It is believed that this sample represents a larger set, as it gathers the most signicant ones. Credit is given to the compilation carried out by Maldita, as it a foundation that is dedicated to verication, of recognized prestige in Spain3. Nevertheless, intentional sampling is proposed, which follows a criteria of ease, as it is an accessible sample to which Maldita has already applied some lters. It is considered to be a starting point for this initial phase of the development of an AI tool, as pointed out in the explanation of the third phase of the study.It must also be added that all the contents analyzed were written in Spanish, except for those published by the television channel TV3, which were in Catalan, although this media outlet re-tweets texts in Spanish.e analysis pattern that was followed to analyze the fourteen highlighted fake news was the following:3 Maldita was founded as a non-prot digital native media outlet in 2018 and has since its inception collaborated with the European Commission on several initiatives to combat disinformation. It is a pioneer in fact-checking work in Spain and enjoys international recognition, being a member of the International Fact-Checking Network.
doxa.comunicación | nº 41, pp. 511-533 July-December of 2025 Mercedes Herrero de la Fuente, Celia Sancho Belinchón and Jorge Sedeño LópezISSN: 1696-019X / e-ISSN: 2386-3978| 517Table 1. Hoax analysis variablesVariable DescriptionDateDay the hoax was publishedSubject matterematic area to which the hoax refers *Political partyPolitical party subject of the hoaxFormatText; text and photograph; edited photograph; text and video; video; text and audioWriting of the hoaxe way in which information is addressed (direct, indirect, explanatory, sensationalist)Type of prole that created the hoaxPolitical spokesperson (public oce, party oce, or related organization); media outlet; unknown citizenDissemination of the hoax by the mediaYes/NoDigital media are considered in social network X. Traditional media are analyzed, such as: newspaper (El País, El Mundo, ABC, La Razón, El Diario, Público), radio stations (SER, COPE, Onda Cero, RNE) and television channels (La 1, AT3, Telecinco, La Sexta and TV3)* We chose to leave this variable open, without dening categories that could predetermine it.Source: prepared by the authorse third phase is exploratory, and the intention is, once the selected fake news have been analyzed and the common patterns analyzed, the design of a prototype AI tool that includes all the mechanisms to identify these patterns, in order to detect them in later news articles and to determine if they are fake or not, with a sucient sensitivity and specicity.e sensitivity refers to the rate of true positives, and the specicity to the rate of false positives, so that for a binary model of classication, as the one proposed (false information, true information), the greater the sensitivity (more positives) and the lower the specicity (less mistakes), the closer we are to a perfect classier.For each of these patterns, a series of algorithms would be proposed that will be tted by with hyperparameters. A hyperparameter is a conguration that is adjusted externally, that is not learned from the data, but instead is established before the training process of the model, that is a set of parameters outside of the algorithm itself, that can improve or adapt its performance (Simanjuntak et al., 2024) with respect to the problem proposed.
518 | nº 41, pp. 511-533 | July-December of 2025IA as a tool to combat disinformation. Approaching a model focused on hoaxes in an electoral contextISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicaciónLikewise, given the myriad of combinations and adjustments, the selection of the performance metrics related with sensitivity and specicity in a binary classication model (false information-fake news, true information-not fake news) is especially relevant.Lastly, to address the problem of classication of fake news, and to understand why certain decisions are made, the explanatory (or interpretable) models are crucial. ese models must not only be precise, but must also provide a clear justication for their predictions. erefore, the system must have the capacity to explain the decision taken (Hashmi et al., 2024).3. Results3.1. e main fake news s in X with respect to the regional elections of CataloniaWe begin the presentation of the rst stage of the results by showing a table with the identication data that are closely related with the content of the fourteen main hoaxes detected, as shown in Table 2.Table 2. Identication sheet of the main hoaxes in the Catalan elections (date, topic, party)DenominationDescription of the hoaxDateTopicPolitical party4Casa TarradellasFalse statements by the company’s founder explaining that he only hires Catalans02/04/2024Catalonia/BrandNoneJordi Évole joins the ERCFake news about the journalist joining the ERC09/04/2024Party membershipsERC/ GovernmentGrandfather PuigdemontMisattributed photograph of Falangist Gregorio Martín Mariscal17/04/2024CandidatesJunts+ PuigdemontCOVID Vaccination IllaDistorted statements about his vaccination22/04/2024Candidates/ HealthPSCRingworm epidemicFalse health alert due to ringworm epidemic24/04/2024HealthNone“Islamic emirate” postersFalse image of welcome signs placed at the entrance to various towns25/04/2024ImmigrationFrente ObreroIlla’s ag eventReal image taken out of context of a march for Spanish unity with dierent political parties present26/04/2024CandidatesPSC4 ERC: Esquerra Republicana de Catalunya; PSC: Partido Socialista de Catalunya, part of the PSOE: Partido Socialista Obrero Español; Junts: Junts per Catalunya.
doxa.comunicación | nº 41, pp. 511-533 July-December of 2025 Mercedes Herrero de la Fuente, Celia Sancho Belinchón and Jorge Sedeño LópezISSN: 1696-019X / e-ISSN: 2386-3978| 519Social assistance to MoroccansFake news claims that Moroccan families in Catalonia are living solely on aid.26/04/2024Subsidies/ ImmigrationERC / GovernmentGuaranteed IncomeFalse information about aid to Moroccan families from the former PIRMI (03/05/2024Subsidies / ImmigrationERC / GovernmentImplementation of Arabic in schoolsFalse subsidy from the Generalitat to implement the language03/05/2024Education/ ImmigrationERC / GovernmentBuying of votes by PSOE advisorAlleged vote buying via the advisor’s WhatsApp10/05/2024CorruptionPSOE and PSCPrivate swimming pools expropriatedFalse news about the expropriation of private swimming pools due to the drought10/05/2024DroughtERC / GovernmentPIRMI (Minimum Insertion Income) AidSocial aid to families of any nationality, which no longer exists in Catalonia10/05/2024Subsidies /Education / ImmigrationERC / GovernmentRodalies Sabotage5Alleged theft of copper cables from the Rodalies (local trains) paralyzes the service12/05/2024Transport / CorruptionPSOESource: prepared by the authorsAs the table shows, fake news were observed spread out from April 2nd, 2024, to May 12th, 2024, although not evenly, given that they were not published every day. Only the hoaxes found in Table 2 were found, with April 10th being the date with the most fake news. e period encompasses the period from pre-campaign to election day, as the confrontational tone in recent years has amplied the partisan diatribe over time. It is striking that the climate of tension intensies on election day itself.It was observed that the most recurrent thematic areas were related to social themes, and the most predominant issue was immigration, which was behind ve contents related with subsidies/nancial aid, and education. Within the social topic, we also nd health, but only the case of the false ringworm epidemic is treated as such, without it being used as an excuse for other issues. We also found allusions to candidates and new members from dierent parties (four). Likewise, we found hoaxes that are apparently recurrent in matters outside of politics, such as a brand (Casa Tarradellas), or the problem of drought, to launch contents related to Catalonian nationalism or economic policies against private property, all of which to discredit the central government. With the same purpose, we found discussions about buying votes via WhatsApp, or incidences local transport during election day.5 Rodalies is the public service of commuter and medium-distance regional trains in Catalonia. It was transferred by the Ministry of Public Works to the Catalan autonomous region in 2010 and 2011.
520 | nº 41, pp. 511-533 | July-December of 2025IA as a tool to combat disinformation. Approaching a model focused on hoaxes in an electoral contextISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicaciónAs Table 2 shows, only two hoaxes were found that did not directly correspond to a specic political party. Of the remaining twelve: six alluded to the ERC party (which governed Catalonia when the research took place), three to the PSC (one of them shared with the PSOE), one to the PSOE, one to Junts, and another one to Frente Obrero. All of this seemed to also obey a strategy of wearing down the institutions, when trying to erode the parties that lead the regional and central executive branches. Within the sample analyzed, the most utilize format was the combination of text and photos, with a total of ten cases (the image was not edited and it did not have any superimposed text). It must be claried that in two, plus the body of the tweet, there was only a photograph (without text), and it appeared with encrusted text.We found another tow formats in the fourteen hoaxes analyzed, which were: audio accompanied by text, which showed the spoken testimony of an immigrant from the Maghreb, who received social aid (PIRMI) in an illegal manner; and video accompanied by text, in the tweet about the rejection of Salvador Illa, a socialist candidate, to become vaccinated against COVID-19.It must be pointed out that some formats also existed for which no results were found, such as only text or only video. In any case, none of the publications seemed to be associated to a user with a high level of digital skills.In general, the texts tended to be sensationalist, using upper case text, and excessive use of punctuation marks, and spelling mistakes in some cases. In most of them, these texts can help to capture more attention from the spectator, as they use bright colors such as red. erefore, it can be said that this simple aesthetic and based on visual aspects achieves a very eective message that is easily assimilated by the audience, which contributes to the deception. Likewise, no hoaxes were found that were written indirectly, but instead all of them were written in a direct manner, based on simplistic arguments to capture the attention of the spectator. No explanations were included, as the strategy is that of simplication and the presentation of maximalist arguments.When considering the X proles that published the hoaxes analyzed, an almost complete coincidence was observed, as most (eleven) originated in this social network from unknown users in the public sphere. ree cases did not t this pattern: the rst, created by the leader of Frente Obrero; the second, created by political spokepersons of the VOX party; and the third by political spokepersons of the Partido Popular. In these three cases, the member of these political parties did not have any public positions during the dissemination of these hoaxes.Within the three hoaxes published by political ocials of the indicated parties, the rst, published by Roberto Vaquero, shows welcome signs at road entrances to the Autonomous Community of Catalonia that read “Islamic Emirate of Catalonia”. It came from the X prole of this Frente Obrero leader (extreme right party). At the same time, citizens that agree with this information disseminate it in their personal accounts. e second is focused on the boycott to Catalan local trains by the PSOE, to prevent citizens from travelling and exercising their right to vote. PP leaders launch accusations in this sense, which are re-tweeted by members of the ERC, Junts, and Frente Obrero.
doxa.comunicación | nº 41, pp. 511-533 July-December of 2025 Mercedes Herrero de la Fuente, Celia Sancho Belinchón and Jorge Sedeño LópezISSN: 1696-019X / e-ISSN: 2386-3978| 521e last hoax refers to a supposed investment of the Catalonian regional government to implement the study of the Arabic language at schools. Publications of this fake news have been found in X proles belonging to VOX spokepersons and followers of this party (not identied as members).With respect to the publications of the fake news analyzed in other communication media, in general terms, the media did not echoed them in their ocial X proles; but two exceptions were found to this pattern.e rst was the fake news about Salvador Illa and the supposed fact of not having gone to a health center to be vaccinated against COVID-19. In this case, it was a Honduran television medium, “Girasol TV”, which included it in its X prole.e second was related to the alleged sabotage of the Rodalies local trains. e traditional media (indicated in the pattern of analysis), as well as the regional television of Catalonia (TV3) resorted to the clickbait, publishing in X headlines with the terms “alleged sabotage” or “election sabotage”. en they refer to the theft of copper suered by the commuter rail network, but in no way do they reproduce the core of the hoax, that is, that the Partido Socialist is behind the regional train (Rodalies) travel problems during election day.In order to quantify the dierent variables analyzed, a summary is shown in Table 3:Table 3. Quantication of results in analysis variables (not directly related to: topic, date, party)VariableDescriptionNumber of hoaxesFormatText0Text and photograph10Edited photograph 2Text and video 1Text and audio 1
522 | nº 41, pp. 511-533 | July-December of 2025IA as a tool to combat disinformation. Approaching a model focused on hoaxes in an electoral contextISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicaciónWriting of the hoaxDirect14Indirect0Explanatory0Sensationalist14*Type of prole that created the hoaxPolitical spokesperson 3**Communication media 0Unknown use 11Dissemination of the hoax by the mediaYes, they disseminate 12Do not disseminate 2* All hoaxes fall into both categories: direct and sensationalist** None of these political leaders hold public oceSource: prepared by the authorsTo provide a greater clarity about the repercussion of the hoaxes analyzed in the sample, the related data can be consulted in the following table:Table 4. Impact of hoaxes in XDenominationProle that originates the hoaxDissemination of the hoax by the mediaNumber of retweetsCommentsCasa TarradellasUnknown usersn/a*134,000875Jordi Évole joins the ERCUnknown usersn/a423Grandfather PuigdemontUnknown usersn/a84,00028
doxa.comunicación | nº 41, pp. 511-533 July-December of 2025 Mercedes Herrero de la Fuente, Celia Sancho Belinchón and Jorge Sedeño LópezISSN: 1696-019X / e-ISSN: 2386-3978| 523COVID Vaccination IllaUnknown usersGirasol TV145,0001,714Ringworm epidemicUnknown usersn/a45854“Islamic emirate” postersRoberto Vaquero (Frente Nacional)n/a100Illa’s ag eventUnknown usersn/a2,600369Social assistance to MoroccansUnknown usersn/a2,6988Guaranteed IncomeUnknown usersn/a1,29383Implementation of Arabic in schoolsPolitical spokepersons of VOX n/a1,25825Buying of votes by PSOE advisorUnknown usersn/a1,000256Private swimming pools expropriatedUnknown usersn/a1,4556PIRMI (Minimum Insertion Income) AidUnknown usersn/a98718Rodalies SabotagePolitical spokepersons of the Partido PopularTV3, El País, ABC, La 1, AT3, Telecinco, La Sexta and TV3162,000493* Not applicableSource: prepared by the authorsAs observed on the table, there are three publications that are clearly notable due to their expansion as compared to the rest, and that allude to topics related with Catalonia, trying to discredit a businessman and a politician of that community, and thereby fueling the anti-Catalan sentiment. e one with the greatest reach attacks the local Catalonian commuter trains, but in this case the objective is the Government of Spain and the creator of the hoax is the Partido Popular.
524 | nº 41, pp. 511-533 | July-December of 2025IA as a tool to combat disinformation. Approaching a model focused on hoaxes in an electoral contextISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicación3.2. Algorithms and features for developing a tool to detect hoaxes in regional elections in Spaine patterns detected in the analysis of the previous phase serve as the basis for the third stage, which centered on the design of an AI resource, concatenating dierent algorithms so that it is able to identify this type of hoaxes selected. Given that the sample suers from a numerical limitation, the proposed tool is considered to be in an initial stage of development.In this way, and based on the hoaxes analyzed a posteriori in the context of some regional elections in Spain, a detection system will be outlined based on the patterns identied, for which the use of AI paradigms will be needed, through algorithms and features (an individual characteristic or property of the input data that help the model recognize patterns and make predictions) that are able to: To analyze the dissemination of media, to detect the origin of the information that will be processed (anonymous or by political spokepersons without a public oce). To detect formats and styles in the information and to analyze the sentiment (multi-format information with a direct and sensationalist style, that seeks to provoke polarization). Fact-checking.ese concepts will be broken down in more detail below.3.2.1. Media disseminationWithin the analysis of media dissemination, the use of the algorithm PageRank, which is based on the concept of eigenvector centrality, is proposed6, to identify inuencing accounts and patterns of dissemination of hoaxes.As the main feature, we opted for the analysis of graphics, to model the relationship between these accounts and the dissemination patterns, given that the generation of hoaxes took place through the X network, and we seek anonymous accounts or accounts from political spokepersons that do not have any public oce.3.2.2. Formats and stylesGiven that the format pattern identied in the hoaxes in phase 2 combine text and another element, such as photographs (edited or not), videos or audio (which will be later transformed to text), the following algorithms are proposed: For the text, a transforming model will be used, that is, a type of neural network architecture for natural language proces-sing, due to its capacity to eectively manage text sequences and establish complex relationships between the words in a sentence. Both BERT (Bidirectional Encoder Representations from Transformers) and RoBERTa (A Robustly Optimized BERT Approach) can be adapted to detect disinformation (Zhang et al., 2024). Pre-trained models will also be utilized (Hu-6 PageRank is a sophisticated measurement of centrality that combines the idea of node importance with a probabilistic navigation model. It simulates the behavior of a user randomly browsing the web and uses that simulation to calculate the importance of each node, based on the quantity and quality of the links pointing to it. Eigenvector centrality means that the importance of a node depends not only on how many other nodes connect to it, but also on the relevance of those nodes.
doxa.comunicación | nº 41, pp. 511-533 July-December of 2025 Mercedes Herrero de la Fuente, Celia Sancho Belinchón and Jorge Sedeño LópezISSN: 1696-019X / e-ISSN: 2386-3978| 525gginFace, FakeBERT, or FakeNewsBERT) along with the built-in embeddings7 for hoax analysis to improve their detection (Yang et al., 2018). In this way, we will have hybrid models focused to the context of Spanish regional elections. is is what is known as RAG architecture8. For images and videos, EcientNet will be used, a family of convolutional neural networks (CNN) that have been shown to be very eective in the classication of these contents, with the ability to capture ne details, to be very critical for the detection of manipulations (edited photos), and which can be easily integrated with transforming models, to created a robust multi-modal detection system. Likewise, the EcientNet B4 model has shown to have a detection precision of 92%, of faces manipulated in videos, as it analyzes many parameters, such as facial expressions and irregularities in the images, to dierentiate between real and fake videos (Priyaa et al., 2024). For the audio, the Whispers model will be used, which is well known for its cutting-edge performance in audio to text con-version, achieving a high precision in the transcription (Haz et al., 2023), and afterwards, once the text has been obtained, it will be processed just as the text from the hoax. As described in phase two of the study, the hoaxes are written in a non-neutral manner (direct and sensationalist langua-ge). Currently, the most eective algorithms for the analysis of style and sentiment, due to the ability to capture the bi-di-rectional context of the words in a sentence, are BERT and RoBERTa. For this, classiers will be added. For example, for the proposed study the sensationalist classier can be used, so that: 0 = non-sensationalist and 1 = sensationalist, creating dierent classiers to indicate a direct study and to verify if they create a sentiment of polarization or not.3.2.3. Fact-checkingDue to the speed with which hoaxes are spread, and the short period of time in which elections take place (in the hoax identication sheet, we can observe that they even exist on the same day as the elections), it will be necessary for the chosen system to work in real-time, and to be integrated with dierent communication media, and that it contains alert systems for human veriers. erefore, ClaimBuster and Full Fact will be used (the latter, in addition, provides the verication of political discourses and specic communication media, and it has a database of contrasted statements). At the same time, the BERT-QA will be used to extract facts, with the most adequate feature being contextualization, which is dened as the verication process against said databases.7 Natural language processing technique that converts human language into mathematical vectors and is the basis of generative AI models, whose answer with the highest number is closest to the question.8 Retrieval-Augmented Generation (RAG) architecture is a hybrid model that combines information retrieval and text generation approaches. In this type of architecture, the system rst retrieves relevant information from a database or external source and then uses that information as context to generate more coherent and accurate responses or content. is integration allows the model to generate responses not only from its internal knowledge but also from its own internal knowledge.
526 | nº 41, pp. 511-533 | July-December of 2025IA as a tool to combat disinformation. Approaching a model focused on hoaxes in an electoral contextISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicación3.3. ProcessFigure 1. Analysis process diagramSource: prepared by the authorse design of the proposed system can be observed in Figure 1, which shows the process described below, so that once the hoax has been received, it will be tokenized9, to become the input in the following sub-processes. An inquiry will be made about the type of format, so that: If it is text, it will be analyzed with BERT-RoBERTa. If it is an audio, it will be transcribed with Whisper and posteriorly analyzed with BERT-RoBERTa. If it is a video, it will be analyzed with EcientNet B4. Format and sentiment will be extracted9 A token is a basic unit of text that the aforementioned algorithms use to process and analyze information. It can be a word, a subword, etc. Tokenization is the process of dividing text into these basic units.
doxa.comunicación | nº 41, pp. 511-533 July-December of 2025 Mercedes Herrero de la Fuente, Celia Sancho Belinchón and Jorge Sedeño LópezISSN: 1696-019X / e-ISSN: 2386-3978| 527 Dissemination will be analyzed with PageRank to obtain source and disseminator. e facts will be veried with ClaimBuster, and will be conrmed with Full Fact.Lastly, all the information from each sub-process will be unied to provide a nal binary response [0,1] to decide if it is a hoax or not.Given the above, two fundamental aspects remain to validate the system proposed: the analysis of sensitivity and specicity, and the assessment of explainability.3.4. Sensitivity and specicity analysise True Positive Rate (TPR) and False Positive Rate (FPR) are key metrics used in the evaluation of classication models, especially in binary classication problems. Our system intends to perform the binary classication (“hoax”, “not hoax”) of each of the input pieces of information (Jeni et al., 2013). us: TPR is also known as sensitivity. It measures the ratio of positive examples that are correctly identied by the model. It is a measure of how well the model captures positive cases. TPR is calculated as TP / (TP+FN), where TP (True positives) is the number of hoaxed correctly classied as hoaxes, and FN (False Positives) is the number of hoaxes incorrectly classied as “not hoaxes”. us, the closer to 1 (all the hoaxes are detected) the better the sensitivity. FPR, also known as specicity, measures the ratio of negative examples that are incorrectly classied as positives. It is a measurement of the mistakes committed with respect to the negative examples. e FPR is calculated as FP / (FP+TN), where FP (False Positives) is the number of “not hoaxes) erroneously classied as “hoaxes” and TN (True Negative) is the number of “not hoaxes” correctly classied as “not hoaxes”. erefore, the closer to a 0 value (no truths are detected as a hoax), the higher the specicity.3.5. ExplainabilityAlthough not part of the system itself, explainability, that is, the way in which the system explains how it arrived to the conclusion that a piece of information is a hoax or not, it an important component to grant it with reliability.For this, SHAP (SHapley Additive exPlanations) will be used, which is based on game theory and provides consistent and additive explanations. is means that the sum of the contributions of all the characteristics provides the prediction of the model as a result, which is intuitive and easy to understand. SHAP can be applied to any type of model, for local interpretations (individual prediction), as well as global ones (throughout the entire set of data), which is crucial for understanding both specic cases and general trends in the context of fake news with political content, as the SHAP explanations can manage complex interactions between characteristics. e latter is relevant in the analysis of fake news, where multiple factors (such as the text content, the topic, the author, the source, and the date) can interact in non-trivial manners.
528 | nº 41, pp. 511-533 | July-December of 2025IA as a tool to combat disinformation. Approaching a model focused on hoaxes in an electoral contextISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicación4. Discussion and conclusionsAfter the presentation of the results, and the previous analysis, it can be said that AI has a great potential in the area of journalism, but it shown to be a double-edged sword. In the past few years, its high capacity to generate fake content has been shown, which have been used profusely to manipulate public opinion, especially in electoral contexts. e damaging consequences of disinformation for the correct functioning of democracies have led to a reection on the need to use this same technology to more eciently combat the proliferation of hoaxes.e study starts from a specic situation, such as the pre-campaign and campaign periods in the last regional elections in Catalonia, to analyze the patterns followed in the creation and dissemination of fake news. In line with what other works such as those by González-Quintero and Cardona-Restrepo (2023) have corroborated, the focus was placed on social networks as the main way to propagate them, specically in the X network.e analysis of the fourteen hoaxes detected by Maldito Bulo (2024) which were used as our sample, and which we consider them to be representative of a broader set of this type of content, did not nd any cases of deepfakes, in spite it being a growing trend worldwide, as stated in the report by Home Security Heroes (2024), a predominance was observed of supposedly 100% fake news (ten out of fourteen), so that our results do not correspond to the scheme of distortion based on partially-true information described by Alandete-Ballester (2019) (so common, on the other hand, in this type of phenomena). e most recurring topics were social in nature, and in most of the cases connected with immigration, although they are presented as news about diverse areas, among which we nd education, or social aids. In this aspect, we nd sensationalism and the desire to discredit the institutions, as referred to by Arrieta-Castillo & Rubio-Jordán (2023). e attacks mainly directed to ERC and the Partido Socialista (through its Catalonian division), at the helm of the Catalonian and Spanish governments, respectively, demonstrate this purpose, which was intensied on the same day as election day, with the hoax about the sabotage of the Rodalies local trains. For this, the aggressive tone shown by our data is believed to contribute to this aim, with a predominance of exclamation marks or upper case letters in the published texts. All of this incites tension and mistrust, and increases the risk for democratic stability, thereby illustrating one of the risks pointed out in the White paper against Disinformation (Gobierno de España, 2022). e disinformation came, in eleven of the fourteen samples studied, from proles that did not belong to someone recognizable (such as a politician or a public servant), and which corresponded, apparently, from any citizen. In fact, the formatting was simple (text plus a photograph in most the cases), and a minimum level of skill was needed only for the edited images. However, it is possible that hidden beneath these seemingly innocuous proles, we may nd activists serving one party or another, with those aliated with VOX being the most active. Outside of this pattern, we nd the far-right leaders (VOX and Partido Obrero), who created some of these hoaxes (two) in our sample. e PP, on its part, added a third, the already-mentioned one about the malfunctioning of the local trains during election day, which is the most widespread of the observed set.e media contributes to this as they do not share any of the fake news collected, but in this case, they resort to clickbaits, and also echo the disruptions to commuter trains with alarmist headlines. Far from being a positive conclusion, as only one case was detected, this data indicates a harmful practice, which adds to the noise and confusion promoted in the X network.
doxa.comunicación | nº 41, pp. 511-533 July-December of 2025 Mercedes Herrero de la Fuente, Celia Sancho Belinchón and Jorge Sedeño LópezISSN: 1696-019X / e-ISSN: 2386-3978| 529After evaluating these results, we moved on to developing an AI tool that, based on the dynamics detected in the fabrication and spread of hoaxes, may be able to identify attempts at disinformation related to an election.We share with Ruo et al. (2023) the premise that there is no single “best” algorithm, so that the algorithms and features most appropriate to the focus of our analysis were combined. e proposed AI system is specically adapted to the typology of fake content so that, once the dierent components of the same have been determined (Table 3 and Table 4), a system is designed that combines dierent techniques, algorithms and features, adapted to the selected sample. e dissemination patterns were analyzed with PageRank (on the X network) and, in accordance with the conclusions of Zhang et al. (2004), we adapted the treatment of images with EcientNet and the text information with a model of Transformers (BERT and RoBERTa) to our interests, which also served for conducting a sentiment analysis (such as for example, sensationalism). Once the information was tokenized, this must be veried with fact-checking tools, such as Claimbuster or Full Fact, which must have real-time responses.e proposed AI system aims to perform a binary classication (“hoax”, “not hoax”) of each of the information inputs, through the process described in Image 1, so it will be crucial to measure sensitivity (ratio of positive examples correctly identied) and specicity (ratio of negative examples incorrectly classied as positive).In turn, and because the algorithms used in this system allow it, SHAP will be used to perform the explainability of the system’s binary decision, where multiple factors (such as text content, topic, format, author, and date), can interact in non-trivial ways.Among the limitations of this research, we nd the sample size, as the fourteen hoaxes selected by Maldita, while presenting patterns that could be extrapolated to a larger set, do not constitute a large group. As we noted in the Methodology section, the sample is a set of hoaxes intentionally chosen in a specic political context, without it being statistically or theoretically representative.Likewise, the design and development of the AI resource require rening the features detected in the patterns of the analyzed hoaxes, which were used as external properties of each algorithm employed in the process. It is also necessary to perform parameter adjustments on specic data from a broader set of hoaxes related to other Spanish regional elections, in order to train the model and test the metrics applied for specicity and sensitivity on a larger sample over time.e proposed AI resource is tailored to the specic characteristics of this type of content (false information in electoral processes in Spain), which may be similar to other examples of disinformation from diverse situations and locations. erefore, we consider the application of the model’s accuracy to new national electoral events and its suitability for such events held outside our country to be the subject of the subsequent study phases, through the measurement of the proposed quality parameters and the system’s ability to self-explain the results.5. Acknowledgmentsis article has been translated into English by Mario Fon to whom we are grateful for his work.
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