“I think I need help”: An analysis of the representation of non-suicidal self-harm in ctional digital series for adolescents“Creo que necesito ayuda”: un análisis de la representación de las autolesiones no suicidas en el entorno digital de cción seriada para adolescentes doxa.comunicación | nº 42, pp. 393-417 | 393 January-June of 2026ISSN: 1696-019X / e-ISSN: 2386-3978How to cite this article: Sánchez López, P. and Moraleda Esteban, R. (2026). “I think I need help”: An analysis of the representation of non-suicidal self-harm in ctional digital series for adolescents. Doxa Comunicación, 42, pp. 393-417.https://doi.org/10.31921/doxacom.n42a3017Raquel Moraleda-Esteban. Researcher/Senior Technical Scientic Sta in the Communication and Children Research Group (COMKIDS-URJC) and pre-PhD in Communication Sciences at the Rey Juan Carlos University (URJC). Graduate in Sociology from the Complutense University of Madrid (UCM), Graduate in Biology with mention in Health (UCM), and Master in Biochemistry, Molecular Biology and Biomedicine (UCM). Proposed for the extraordinary TFG award by the Faculty of Political Science and Sociology (UCM, 2023). She received the second prize for the best TFG by the Ocial College of Biologists of Madrid in 2016. Recognised in her Master’s studies with the best academic record of the 2016-2017 promotion. She has participated in the national and international research project «Media representation of children’s self-harm in the media and social networks» (2021-2025), and in the national research project «Teacher Professionalization: Discourses, Policies and Practices. New approaches and proposals». She is currently working in the European project SIC-SPAIN 4.0. His current lines of research are self-harm, mental health, adolescents, social networks, individualization processes in modern societies and their relationships.Universidad Rey Juan Carlos, Spain [email protected]https://orcid.org/0009-0000-2364-566XPablo Sánchez López holds a PhD in Audiovisual Communication with a thesis on the geopolitics of popular culture. Since 2024 he is Assistant Professor at the Department of Audiovisual Communication and Advertising at the Universidad Rey Juan Carlos, where he has taught subjects related to business and audiovisual storytelling. He has also been a professor in dierent subjects related to audiovisual ction in the Master in Production and Management of Audiovisual Companies in the School of University Arts TAI and the Master in Entertainment Management at the Audiovisual School –e Core–. He has participated in national and international research projects including “Media representation of self-injury of minors in the media and networks”; project funded by the State Research Agency, during the period 2021-2025 (PID2021-124550OB-I00).Universidad Rey Juan Carlos, Spain [email protected]https://orcid.org/0000-0003-0113-509Xis content is published under Creative Commons Attribution Non-Commercial License. International License CC BY-NC 4.0

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394 | nº 42, pp. 393-417 | January-June of 2026“I think I need help”: An analysis of the representation of non-suicidal self-harm in ctional digital series for adolescentsISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicación1. IntroductionFiction, regardless of its form –lm, television shows, or literature– has always been a eld of study for analyzing the interrelationships and connections between narrative and mental health (Heath, 2019; Holmes, 2014). Within this eld, the present study focuses on non-suicidal self-injury (NSSI) depicted in 21st-century serial ction. While suicide in audiovisual ction has been the subject of analysis in various studies (Scalco et al., 2016; Seggi, 2022), the same is not true for NSSI, for which analysis of its representation in lms or series is almost non-existent in academic literature, beyond mentions in studies on suicide (Arendt et al., 2019; Kruzan et al., 2025; Mueller, 2019; Scalvini, 2020) or violence related to mental health (Peña and Sarrionandia, 2023). Moreover, very few narrative analyses are found (Stack and Bowman, 2012) amongst the works on the representation of suicide in audiovisual ction, making the study presented here one of the rst discursive analyses of the representation of self-harm in serial ction. On the other hand, there are numerous studies on self-harm, youth, and online media, such as social media, which analyze the construction of digital communities where young people talk about self-harm through the creation of their own language (Atauri et al., 2025; Martín and Atauri, 2024). is can be explained, in part, by the fact that the narratives constructed on these platforms are mostly controlled by users, whereas in audiovisual ction, control of the narrative is beyond the reach of viewers.Currently, NSSI are increasingly present in the lives of adolescents, as this behavior is widely known amongst this population group (Arqueros et al., 2025; Vázquez et al., 2023). is situation has led to concern and alarm among health professionals, Recibido: 11/06/2025 - Aceptado: 15/10/2025 - En edición: 09/12/2025 - Publicado: 01/01/2026Resumen:El ocio digital es un componente fundamental en la vida de los adolescen-tes. El objetivo de esta investigación es reunir un corpus de series emitidas o disponibles en streaming en las que, como parte de su trama, un perso-naje se autolesione; y analizar narrativamente el cómo y el porqué de la autolesión, qué función cumple en el relato y si romantiza el acto autole-sivo. La metodología de este estudio se fundamenta en el análisis fílmico junto con el análisis del discurso, que se aplicará a ocho series selecciona-das tras un proceso de criba mediante buscadores tanto generalistas como especializados. El resultado incluye once personajes y un total de trece ac-tos autolesivos en pantalla, actos que varían en cuanto a forma, lugar e intención. El análisis ha permitido distinguir dos representaciones de la autolesión, aquellas que se enfocan en aspectos sensacionalistas y las que optan por un enfoque más responsable. Este estudio pone de maniesto los problemas que conlleva tratar temas de salud mental protagonizados por adolescentes dentro de un entorno digital de cción con vocación de llegar a público amplio. Palabras clave: streaming, series de televisión, representaciónn mediática, autolesión no suicida, autolesiones, narrativa audiovisual.Received: 11/06/2025 - Accepted: 15/10/2025 - Early access: 09/12/2025 - Published: 01/01/2026Abstract: Digital leisure constitutes a fundamental component in adolescents’ lives. e aim of this research is to compile a corpus of television series broadcast or available via streaming in which, as part of the plot, a character engages in self-harm; and to conduct a narrative analysis of how and why self-harm occurs, what function it fullls within the story and whether the act is romanticized.. e methodology of this study is based on lmic analysis combined with discourse analysis, applied to eight series selected through a screening process using both general and specialized search engines. e results include eleven characters and a total of thirteen on-screen self-harming acts, which vary in form, place and intent. e analysis makes it possible to distinguish two representations approaches to self-harm: those that emphasize sensationalist aspects and those that adopt a more responsible perspective. is study highlights the challenges involved in addressing mental health issues among adolescents within a ctional digital environment designed for a broad audience.Keywords: Digital streaming, TV shows, media representation, non suicidal self injury, self harm, audiovisual storytelling.
doxa.comunicación | nº 42, pp. 393-417 January-June of 2026Pablo Sánchez López and Raquel Moraleda-EstebanISSN: 1696-019X / e-ISSN: 2386-3978| 395 who already describe the current context as a public health problem (Vázquez et al., 2023). Despite the current situation, self-harm is still a minority narrative element in contemporary audiovisual ction. However, reecting the increase in cases amongst younth, the appearance of NSSI in ction is becoming increasingly common, mainly in the growing body of work aimed at young audiences, although it still has little weight in the plot or the characters. ese facts could be explained by the general lack of knowledge among the adult population regarding self-harming behavior and the virtual absence of the issue in public debate (Fernández and Martínez-Pastor, 2023; Martínez, Blanco, and Martínez, 2023). e emerging appearance of self-harm in serial ction, and the fact that it is occurring especially in works aimed at young audiences, creates a need for a comprehensive analysis that addresses the characteristics of this representation. 1.1. Non-suicidal self-injuryNon-suicidal self-injury refers to deliberate behaviors through which individuals inict physical harm upon themselves without the intention of dying (Rascón, 2024). ese behaviors appear in early adolescence, around the age of 11 (Martínez-Pastor et al., 2023), although they are most frequent between the ages of 13 and 16 (Faura-García et al., 2021). e main reason for self-harm is psychological suering. is is temporarily mitigated through physical pain, serving to self-regulate negative feelings such as anxiety, stress, or depression (Vázquez et al., 2023). is temporary release can lead adolescents to engage in cyclical self-harm, turning it into an addictive behavior (Fernandes et al., 2022) and a possible gateway to suicidal ideation (Rascón, 2024). e main method used is cutting –with sharp or pointed objects– although other methods are also used, such as burning the skin –with lighters, cigarettes, matches, or other hot objects– scratching or scraping the skin, pulling out hair, pinching the skin until it bleeds, picking at a wound, inserting objects under the nails or skin, getting tattoos, and hitting the body (Faura-García et al., 2021; Ose et al., 2021).ere is no consensus regarding gender, with some studies indicating a higher frequency of self-harm amongst girls (Resett and González, 2020), while others say that there are no dierences, or that they are not signicant (Victor et al., 2018), and some even point to a majority of boys depending on the geographical region (Moloney et al., 2024). However, a dierence in method is detected depending on gender. Girls prefer cutting or scratching, while boys are more prone to hitting or burning (Rascón, 2024). Various studies indicate an upward trend in self-harm over the last decade (Arqueros et al., 2025; Vázquez et al., 2023). e ANAR Foundation (2024) reports a 6.91% increase in calls received for self-harm in the last ve years, from 484 cases in 2019 to 3,348 in 2023. e literature indicates an overall prevalence of self-harm among adolescents of between 15-25% (Frida et al., 2023; Vázquez et al., 2023). However, a wide variety in incidence levels is found depending on the study, due, amongst other things, to the variety of methods used for analysis (Swannell et al., 2014), although the fundamental reason is that a minority of adolescents who self-harm (0.21-6.5%) seek help (Faura-García et al., 2021).1.2. Self-harm and narrativeUntil the 1980s, the representation of NSSI in media, specically in ctional stories, focused solely on showing it as a symptom of mental health problems or disorders that inevitably led to the character’s suicide (Whitlock and Purington, 2010). In the
396 | nº 42, pp. 393-417 | January-June of 2026“I think I need help”: An analysis of the representation of non-suicidal self-harm in ctional digital series for adolescentsISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicación21st century, the increase in representations of NSSI in popular culture, mainly in music and lm, grew sharply (Whitlock, Purington, and Gershkovich, 2009), raising the dilemma of whether it would positively or negatively aect the incidence of self-harm in the real lives of adolescents exposed to this content.Unlike the presence of NSSI on social media, when they appear in a lm or series, viewers do not have access to a community, but rather to a narratively self-contained product, unless they watch it in company and generate a subsequent debate. at is why the most important eects that ction can have are imitative ones. Whether we are talking about suicide or NSSI, audiovisual ction could have a negative eect on vulnerable populations (Till et al., 2015), but the opposite can also occur, serving to prevent these behaviors and even encouraging people with suicidal or self-harming thoughts to seek help (Scalvini and Rigamonti, 2017). Media representation of suicidal or self-harming behaviors is studied as a factor to be taken into account in imitative behaviors, but there is no evidence of a causal relationship between scenes or characters that commit self-harm or suicide and an increase in these behaviors in the real world (Mueller, 2019).It is not surprising that most studies and representations of self-harm in ction focus on the experiences of young people in general and adolescents in particular. Adolescence is a period characterized by a certain amount of existential angst in the face of the challenge of constructing an adult personality, which can easily lead to maladaptive ways of managing anxiety, which are heavily inuenced by the media (Hawley et al., 2023). When asked, adolescents recognize the importance of their social environment and media consumption in emotionally locating self-harming acts (Hill and Dallos, 2012).2. Methodis research, which focuses on the representation of self-harm in television series, has the following objectives: To study the archetype of characters who self-harm in television series. To interpret the context and consequences of non-suicidal self-harm in the plot from a narrative point of view.is paper presents a qualitative study based on the narrative and lm analysis developed by Casetti and DiChio (1991). e authors specify that any analysis of an audiovisual text must be based on representation, communication, and, specically, narration. For them, narration is “a concatenation of situations in which events take place and characters operate in specic environments” (Casetti and DiChio, 1991:172). Within the narrative, the basis of this analysis will be the character, as understood by both Casetti and DiChio (1991) and Chatman (2013:162), who denes the character as “a paradigm of traits, [the trait being] a stable and enduring personal quality.”Alongside lm analysis, discourse analysis will also be used, a multidisciplinary tool that serves to analyze cultural texts, in our case ction series, focusing on the messages they convey (Van, 2001). Fiction series are audiovisual texts that have the capacity to construct ideological discourses in the society in which they are created, while also receiving the values and ideals of that same society in a continuous feedback process (Wodak and Fairclough, 1997).e sample analyzed in this study consists of eight ction series, in which 11 characters are studied who, in total, commit 15 self-harming acts of dierent kinds. Selecting the sample was complex, as examples were sought where the sequence of self-harm appeared on screen. Characters who, although known to self-harm in the ction, did not show the moment of self-harm
doxa.comunicación | nº 42, pp. 393-417 January-June of 2026Pablo Sánchez López and Raquel Moraleda-EstebanISSN: 1696-019X / e-ISSN: 2386-3978| 397 on screen were not included in the study. Furthermore, given the limited representation of NSSI in ction, even in teen series –series aimed at young and adolescent audiences (Donstrup, 2022)– it was more dicult to locate a suciently representative corpus. is sample was selected non-probabilistically, for convenience and strategy, based on the work of Wimmer and Dominick (1966: 70-71).e rst step in obtaining the study sample consisted of locating ction series on general search engines (Google) and specialized search engines (Internet Movie Database-IMDB) using keywords in English and Spanish, such as “autolesión,” “self-harm,” “self-injury,” “self-inicted injury,” or “cutting.”e initial search yielded 27 possible ction series that met the essential requirement of being available on a streaming platform in Spain or, where applicable, having been released on home video (DVD or Blu-Ray) in Spain. e following exclusion criteria were applied to these 27 series: Self-harm was committed by an adult character and not a young person/teenager. e NSSI led to suicide. e self-harm took place in a fantasy, science ction, or animated ction series, as the search was for representations in series with realistic contexts.e nal result was eight selected series, all of which were broadcast on television or streaming platforms operating in Spain in the 21st century. is group consists of ve American series, two Spanish series, and one Canadian series:USA Euphoria (USA, 2019-present). Available on HBO Max. Ginny & Georgia (USA, 2021-present). Available on Netix. American Horror Story: Murder House (USA, 2011). Available on Disney+. Castle (US, 2009-2016). Available on Disney+. Scream (US, 2015-2019). Available on Netix.SPAIN HIT (Spain, 2019-2024). Available on RTVE.es. Física o Química (Spain, 2008-2011). Available on Netix, Amazon Prime Video, and ATresPlayer.CANADA Degrassi: e Next Generation (Canada, 2001-2015). Available on Apple TV.Two data tables have been designed to collect information from viewing the series. e rst table shows basic aspects of each character and details of self-harm, reected in six variables: gender, sexual orientation, and emotional status of the character; these include type, object, and area of self-harm (Figure 1).e second table dissects the presence of the main narrative elements within an audiovisual work, which, in this case, is translated into eight variables focused on the sequences in which self-harm takes place: character type, presence or absence of

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398 | nº 42, pp. 393-417 | January-June of 2026“I think I need help”: An analysis of the representation of non-suicidal self-harm in ctional digital series for adolescentsISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicacióna soundtrack, nature of the space where it takes place, presence or absence of dialogue and, if so, whether it is voice-over or an exchange between two or more characters; type of lighting; whether or not the frame shows the self-harming act; and, nally, its narrative function in the story (Figure 2).e design of this analytical tool follows the conceptualization and typologies expressed by other authors. For Figure 1, documentary support is sought from reference works such as Evaluation and Clinical Management of Self-Injury in Adolescence: Evidence-Based Protocol (OPBE Working Group, 2022) and contributions from the DSM-5 (American Psychiatric Association, 2022); García Couceiro (2022); or Trewavas et al. (2010). For Figure 2, use is made of the elements of narration typied according to Cuadrado (2017) and Chatman (2013).3. Results3.1. Characters and non-suicidal self-injurye fteen sequences analyzed correspond to eleven characters from the eight selected shows. In terms of number of sequences, Euphoria has three, two starring the character Jules –Images 1 and 2– and one starring the character Cassie.Image 1. First sequence in which Jules self-harms in EuphoriaSource: HBO Max
doxa.comunicación | nº 42, pp. 393-417 January-June of 2026Pablo Sánchez López and Raquel Moraleda-EstebanISSN: 1696-019X / e-ISSN: 2386-3978| 399 Image 2. Second sequence in which Jules self-harms (ashback) in EuphoriaSource: HBO Maxe Spanish show HIT features four sequences, two starring the character Silvia, one starring the character Teo, and another starring the character Marc, making it the series with the highest number of sequences involving self-harm (Image 3).Image 3. Silvia self-harming with a box cutter in HITSource: RTVE.es

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400 | nº 42, pp. 393-417 | January-June of 2026“I think I need help”: An analysis of the representation of non-suicidal self-harm in ctional digital series for adolescentsISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicacióne show Ginny & Georgia has two sequences of self-harm featuring the main character, Ginny, as the subject of the self-harm (Images 4 and 5).Image 4. Ginny self-harming with a lighter in Ginny & GeorgiaSource: NetixImage 5. Ginny self-harms with a candle in Ginny & GeorgiaSource: Netix
doxa.comunicación | nº 42, pp. 393-417 January-June of 2026Pablo Sánchez López and Raquel Moraleda-EstebanISSN: 1696-019X / e-ISSN: 2386-3978| 401 e next show is American Horror Story: Murder House, with Violet as a character who represents two sequences of self-harm (Image 6).Image 6. Violet self-harms with a razor blade in American Horror Story: Murder HouseSource: Disney +e rest of the shows analyzed feature a single sequence each. First, we have the show Degrassi: e Next Generation, with the character Ellie as the subject of self-harm (Image 7).Image 7. Ellie self-harms with a compass in Degrassi: e Next GenerationSource: Apple TVSecondly, we have the show Física o Química, in which Ruth is the character who self-harms (see Image 8).
402 | nº 42, pp. 393-417 | January-June of 2026“I think I need help”: An analysis of the representation of non-suicidal self-harm in ctional digital series for adolescentsISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicaciónImage 8. Ruth self-harms with a broken piece of glass in Fisica o QuimicaSource: ATresPlayerFinally, we included the show Castle, with the character Chloe as the subject of self-harm, and the show Scream, with Rachel as a character who self-harms, in the study. e analysis of the sample sequences will begin by referring to the character-centered elements shown in Figure 1. e sample consists of eleven characters who commit some type of NSSI, of which nine are girls (81%) and two are boys (19%). All the girls t the prototype of a young, white, middle-class woman –except for the protagonist of Ginny & Georgia– who has traditionally been the subject of self-harm in ction (Chandler et al., 2011). Interestingly, the only two boys who self-harm are characters from the same show, HIT, produced in Spain. ere are no examples of boys self-harming in the English-language series included in this study. In terms of sexual orientation, the boys are both heterosexual, while the girls show greater variability, with eight of them being heterosexual, two bisexual, and one homosexual.Figure 1. Basic characters’ features and the NSSI analyzedCharacters’ featuresNSSIShowCharacterGenderSexual orientationRelationship statusTipologyObject/toolBody areaEuphoriaJulesGirlBisexualSingleCutKitchen knifeForearmJules (ashback)UnknownCutTorn soda canWristCassieGirlHeterosexualMonogamousCutCorkscrewWrist
doxa.comunicación | nº 42, pp. 393-417 January-June of 2026Pablo Sánchez López and Raquel Moraleda-EstebanISSN: 1696-019X / e-ISSN: 2386-3978| 403 Ginny & GeorgiaGinnyGirlHeterosexualMonogamousBurnLighterighGinnyBurnCandleHandAmerican Horror StoryVioletGirlHeterosexualSingleCutRazorForearmVioletHITSilviaGirl BisexualSingleBurnLighterForearmSilviaCutCutterForearmTeoBoyHeterosexualSingleStapledStaplerHeadMarcBoyHeterosexualSingleCutKitchen knifeForearmFísica o QuímicaRuthGirlHeterosexualSingleCutBroken glassWristDegrassiEllieGirlHeterosexualSingleCutCompassForearmCastleChloeGirlHeterosexualSingleCutKnifeighScreamRachelGirlHomosexualMonogamousCutRazorForearmTotal11 charactersSource: Personal compilationAll characters are teenagers, bearing in mind that their actual age is rarely specied. If the character is in high school, it is easy to ascertain that they are a teenager, but if, on the contrary, they are not, as in Castle or in the third season of HIT, we infer their status of youngster/teenager from the narrative context.With regard to the characters’ romantic/emotional situations, the analysis has focused on the moment when self-harm occurs, as measuring this variable is complex for two reasons. On the one hand, in the case of main characters, this situation may
404 | nº 42, pp. 393-417 | January-June of 2026“I think I need help”: An analysis of the representation of non-suicidal self-harm in ctional digital series for adolescentsISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicaciónchange throughout the entire series or a season –as in the case of Ginny in Ginny & Georgia–. On the other hand, it should be noted that romantic relationships in teen ction present uid contexts that are hard to t into classic relationship frameworks. erefore, as can be seen in Figure 1, Euphoria (Cassie), Ginny & Georgia, and Scream present the characters analyzed within monogamous relationships. Characters who are single are present in HIT, American Horror Story: Murder House, Física o Química, Degrassi: e Next Generation, and Castle; while in the case of Euphoria, the character of Jules is assumed to be single in one instance and her status in this regard is unknown in another. erefore, we have a majority of eight characters who are single at the time they self-harm in the ction.Figure 1 also includes a description of the nature of self-harm carried out by each character analyzed. Most of them, specically nine, self-harm by cutting themselves with a sharp object such as razor blades (Violet and Rachel), a box cutter (Silvia), the remains of a torn soda can (Jules), a compass (Ellie), dierent types of knives (Jules, Marc, Chloe), a corkscrew (Cassie), and a piece of broken glass (Ruth). e character Ginny (Ginny & Georgia) self-harms by burning herself with a lighter and a candle. Teo, a character in HIT, uses a stapler to staple his head. Finally, in terms of the part of the body where the character self-harms, most do so on the forearm (seven characters), followed by wrists (three characters), thigh (two characters), hand (one character) and head (one character).3.2. Narrative elements in self-harm scenesFigure 2 shows the analysis of the narrative elements of the sequences studied. In terms of the importance of the character in the plot, three categories can be distinguished: protagonist or co-protagonist, secondary character, and episodic character. In this sense, we nd Jules and Cassie in Euphoria, Ginny in Ginny & Georgia, Ruth in Física o Química, and Ellie in Degrassi, the new generation as main or co-main characters. Secondary characters in the plot, but present in almost every episode of at least one season, are Violet in American Horror Story: Murder House; and Silvia, Teo, and Marc in HIT. Finally, we call those characters who only appear in one episode of the series episodic, such as Chloe in Castle and Rachel in Scream. In summary, of the eleven characters analyzed, ve are main characters, four are secondary characters, and two are episodic characters.Figure 2 also shows the results for the sound, which reveal a signicant division, with seven sequences using the soundtrack and eight not doing so. ose with soundtrack are: Castle, Física o Química, the two from American Horror Story: Murder House, the one from Degrassi: e Next Generation, and the ashback to Jules’ childhood in Euphoria. e case of Scream stands out, as it is the only one in which the soundtrack is not instrumental music but a pop song. In the four scenes from HIT, the other two scenes from Euphoria, and the two from Ginny & Georgia, no soundtrack of any kind is used to accompany the self-harming act.e next element to highlight, included in Figure 2, is the space where self-harm takes place. All the spaces shown in the scenes analyzed are indoors; self-harm never takes place outdoors. Of the fteen scenes analyzed, nine take place inside the character’s home, four of which occur in the bedroom –the rst one with Ginny in Ginny & Georgia, the two with Silvia in HIT, and the one with Rachel in Scream–three in the bathroom– the second one with Ginny in Ginny & Georgia and the two with Violet in American Horror Story: Murder House –and two in the kitchen– the rst one with Jules and the one with Cassie in Euphoria. e remaining six take place outside the family home: in a high school meeting room –Teo in HIT–, in a high
doxa.comunicación | nº 42, pp. 393-417 January-June of 2026Pablo Sánchez López and Raquel Moraleda-EstebanISSN: 1696-019X / e-ISSN: 2386-3978| 405 school bathroom –Ellie in Degrassi: e Next Generation–, in a rehabilitation center –Marc in HIT–, in a hospital for patients with mental health issues –Ruth in Física o Química and Jules’ ashback in Euphoria–, and in a laundry room located in the basement of an apartment building –Chloe in Castle–.Figure 2. Narrative features on every sceneShowCharacterCharactercatergorySoundtrackSpaceDialogLightingFraming/ show NSSINarrative functionEuphoriaJulesLead or co-leadNoInside family homeYesArticialYes Advancing the plotJulesashbackYesOutside family homeYesArticialNoRevealing character psychologyCassieNoInside family homeYesArticialNoGinny & GeorgiaGinnyLead or co-leadNoInside family homeNoArticialNoRevealing character psychologyGinnyInside family homeNoArticialYesAmerican Horror StoryVioletSupportingYesInside family homeYesArticialYesRevealing character psychologyVioletNoArticialHITSilviaSupportingNoInside family homeNoArticialNoRevealing character psychologySilviaInside family homeYesArticialNoAdvancing the plotTeoOutside family homeYesNaturalYesAdvancing the plotMarcOutside family homeYesNaturalAdvancing the plot
406 | nº 42, pp. 393-417 | January-June of 2026“I think I need help”: An analysis of the representation of non-suicidal self-harm in ctional digital series for adolescentsISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicaciónFísica o QuímicaRuthLead or co-leadYesOutside family homeYesArticialYesRevealing character psychologyDegrassiEllieLead or co-leadYesOutside family homeYesArticialYesRevealing character psychologyCastleChloeEpisodicYesOutside family homeYesArticialYesRevealing character psychologyScreamRachelEpisodicYesInside family homeNoArticialYesRevealing character psychologySource: Personal compilatione use of dialogue is more widespread in the sequences analyzed, as ten of them contain some form of dialogue, compared to ve that do not. Understanding a scene as a dramatic unit, dialogue is included in it, regardless of whether it occurs before or after self-harm, as no examples have been found in which dialogue and self-harm take place at the same time.Every scene in Euphoria includes dialogue, whether between Jules and Nate (another character in the series), Jules and the orderlies at the hospital where she is admitted, or Cassie with her sister and mother. In HIT, Marc and Teo self-harm in the context of conversations with one person (in Marc’s case) or two people (in Teo’s case), with self-harm being a marker that breaks the conversational dynamic. e same is true of Ruth in Física o Química, who, before cutting herself, nds herself in a moment of great tension while talking to her legal guardian and her ex-boyfriend. In the rst scene with Violet in American Horror Story: Murder House, the dialogue with another teenager takes place just after she self-harms, unlike in Degrassi: e Next Generation and Castle, where the dialogue between the characters takes place just before. e most dicult case to categorize is the second scene starring Silvia in HIT, since the young woman self-harms with the help of a YouTube video in which another girl comments on the steps to follow to cut her forearm; therefore, it is understood that there is dialogue, which is fundamental to the development of self-harm, but not within a conversation (Figure 2).e ve instances of self-harm that are not accompanied by dialogue all take place in the character’s bedroom or bathroom, showing a private act that is hidden from the other characters, but not from the audience. No examples have been found in which voice-over is used in these scenes, even in the series Euphoria or Ginny & Georgia, where the protagonist’s voice-over is a fundamental element for the narrative. ere is no evidence that any of the scenes analyzed were lmed in natural light, although the lighting in the cases of Teo and Marc’s self-harm in HIT are the examples where natural light is simulated most realistically.One of the most controversial aspects of depicting self-harm is how much to show on screen. e framing variable, included in Figure 2, indicates whether the exact moment of self-harm appears on screen or whether the camera decides to focus on another part of the character’s body or object, provided that the action is taking place. On ten occasions, the camera always
doxa.comunicación | nº 42, pp. 393-417 January-June of 2026Pablo Sánchez López and Raquel Moraleda-EstebanISSN: 1696-019X / e-ISSN: 2386-3978| 407 lms the moment in close-up, except in the rst scene of Jules –Euphoria– shot in medium long. Among the shots where the viewer witnesses the self-harm rsthand are the scenes from: Física o Química, Castle, Scream, Degrassi: e Next Generation, American Horror Story: Murder House (both), HIT -Teo and Marc-, and the second scene of Ginny in Ginny & Georgia -in which she burns herself with a candle-. In the other cases, the self-harm is lmed o-screen, with the camera focusing mainly on the character’s face (Ginny burning herself with a lighter in her room in Ginny & Georgia, Silvia doing the same in HIT) or on spaces outside the place where it is happening, at that very moment (Cassie, and Jules in their ashback in Euphoria and Silvia cutting her forearm in HIT) –Figure 2–.Finally, the most complex variable to analyze is the narrative function, included in Figure 2, understood as the role played by the narrative unit, in this case the scene, within the story (Propp, 1968). In most cases (eleven sequences), the scenes in which the character self-harms serve to reveal the character’s personality or highlight an element of their personality that is hidden from the other characters or the viewer. ese eleven cases are: the rst starring Silvia in HIT, Jules’ ashback and Cassie’s self-harm in Euphoria, the two in Ginny & Georgia, the two in American Horror Story: Murder House, and those in Degrassi: e Next Generation, Castle, Scream, and Física o Química.Four of the scenes serve the narrative function of advancing the plot. ese are: the scene in Euphoria where Jules cuts her forearm to escape Nate’s aggressive behavior; Silvia in HIT cutting herself and subsequently fainting, which leads her parents to discover what she has been doing in the privacy of her room; Teo stabbing himself in the head with a stapler and Marc cutting his forearm, both in HIT, prompting a reaction from the teacher’s leading character (Figure 2).In the ction analyzed as a whole, there is a general tendency to focus on drama and narrative conict, without addressing in depth the underlying causes of self-harming behavior, such as anxiety, depression, or other emotional disorders. e representation of self-harm suers, in general terms, from an excess of eectiveness and, in some cases, a certain degree of sensationalism.Eectiveness manifests itself in the use of NSSI as a dramatic device intended to provoke an intense emotional reaction in the viewer, rather than to generate reection on the psychological issues that motivate it. Except for Ginny & Georgia, there is no evidence of an interest on the part of the screenwriters in exploring a therapeutic, pharmacological, or psychiatric resolution to the symptoms that lead to self-harm. Although the existence of medical treatments or interventions is implied, these are rarely shown explicitly on screen or mentioned in dialogues. In HIT, Silvia is admitted to the hospital after cutting her forearm and fainting, only to reappear two episodes later telling her classmates that she has been discharged after being “stued with pills.” Only in three of the NSSI cases analyzed does a health professional appear, two of them psychologists –Euphoria, Ginny & Georgia, and Física o Química– which shows a lack of interest in the physical and psychological consequences of self-harm on the aected character.ese shows are not interested in discussing NSSI within the plot, narratively isolating self-harm by presenting it as an act performed in private and hidden from the other characters by loose-tting clothing that covers the injured areas, mainly the forearms and wrists, which helps to keep the phenomenon in the private sphere and avoid its explicit problematization within the story.
408 | nº 42, pp. 393-417 | January-June of 2026“I think I need help”: An analysis of the representation of non-suicidal self-harm in ctional digital series for adolescentsISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicaciónBased on an analysis of the characters who engage in NSSI in the selected works of ction, it can be said that the archetype of the adolescent who self-harms is mostly that of a girl with symptoms of anxiety and a marked sense of alienation from her environment, whether family or social. In the narrative development, this archetype usually plays a leading or relevant secondary role, with the character self-harming using sharp objects –knives, razor blades– on their upper limbs –forearms or wrists.4. Discussione series analyzed in this study present women as the main subjects who engage in self-harm. If we review academic literature, this fact would be consistent with some published works that point to a higher incidence of self-harm in girls than in boys (Resett and González, 2020). However, there are also studies that point to a higher incidence in boys (Moloney et al., 2024) or the same prevalence for both genders (Victor et al., 2018). Given the discrepancy in the research, the sequences studied establish a link between women and self-harm based on the stereotype, rather than scientic evidence, of women as “crazy” or “hysterical” (Sánchez, 2021), more susceptible to mental disorders than men. is form of representation has not yet been overcome in general audiovisual production (Klin and Lemish, 2008).Regarding sexual orientation, it is mainly heterosexual characters who self-harm, compared to two cases of bisexual people and one homosexual. In this regard, although the incidence levels reported in the literature are contradictory (Lim et al., 2024; Liu, 2019), it is positive that there is no overrepresentation of self-harm amongst LGTBIQ+ adolescents, as this avoids creating causal relationships and reduces the group stigmatization. Likewise, the presence of heterosexual characters who self-harm helps to understand that any youngster is susceptible to this behavior, and not exclusively the most vulnerable groups, enabling the viewer to understand self-harm as a behavior that can extend to any adolescent.In terms of the methods used for self-harm, the characters mainly cut themselves with sharp or pointed objects and, less frequently, use other methods, such as burning or stapling themselves; a representation consistent with published data (Faura-García et al., 2022). Likewise, if we consider the age of the characters, they meet the parameters of higher frequency of self-harm assigned by the literature to the adolescent stage (Faura-García et al., 2021; Martínez-Pastor et al., 2023).e main reason behind self-harm is emotional suering (Vázquez et al., 2023). Nevertheless, the series studied do not develop the characters in a way that shows their suering and the reasons for it. ere is a practical absence of a “language of suering” (Brinkmann, 2014), used with an educational intention, and with the viewer in mind. is points to a certain irresponsibility on the part of those who produce these shows regarding the consequences that content such as that studied may have without contextualization and understanding of the causes that lead the characters to feel the need to self-harm. is irresponsibility is even greater when we consider that all the content analyzed is categorized as teen series, i.e., aimed at young and adolescent audiences. e romanticization of self-destructive behaviors, such as suicide attempts and NSSI, in audiovisual ction is associated with the glamorous and aesthetically appealing representation of the destructive act, the person performing it, or both. Romanticizing or glamorizing the act of self-harm means giving it a meaning that goes beyond the action and its consequences –the wound,
doxa.comunicación | nº 42, pp. 393-417 January-June of 2026Pablo Sánchez López and Raquel Moraleda-EstebanISSN: 1696-019X / e-ISSN: 2386-3978| 409 the treatment, the psychopharmacological response–; a meaning in which the act and/or the person who commits it become objects of desire for the viewer (Faubert, 2018).e step prior to romanticization is what we call sensationalism, that is, “the narration of events related to taboos in the public sphere in a way that intentionally obstructs the rationalization of these issues by the public” (Fernández, 1999: 254). Sensationalist portrayals of self-harm involve stereotypical representations, associating it, for example, with “uncontrolled” women, and showing it solely to have the greatest possible emotional impact on the viewer. Much of the self-harm that appears in the selected shows can be classied as scenes with sensationalist elements or intent. Furthermore, this sensationalism is based on a key element: the association between self-harm and mental health problems. e characters classied as episodic are framed within this way of narrating self-harm. In Scream, Rachel is a young woman who has been humiliated and embarrassed by a video of her posted on social media. e camera shows us several scars from cuts on her arms just before she cuts herself again. e representation is sensationalist and only serves to show a person in pain and without the tools to manage their emotional problems. is pattern is repeated with few variations in the rest of the examples analyzed. In Castle, Chole is a youngster who, in love and pregnant by the father of the baby she was babysitting, murders a friend who had replaced her as a babysitter in the same family. As the police corner her in the laundry room of an apartment building, Chloe cuts her thigh with a knife as if it were a nervous tic that shows her mental instability. Something similar, without leading to homicidal impulses, happens to the character of Ruth in Física o Química. Ruth suers from eating disorders and what the series describes as severe anxiety, culminating in her admission to a clinic where, in a confrontation with her adoptive mother and her boyfriend, she cuts her forearm with a knife before being subdued and disarmed.e example that focuses most intensely on morbid fascination is American Horror Story: Murder House. In this horror thriller, a family moves into an old house that is apparently under the inuence of a certain evil presence. e daughter of this family, Violet, cuts her wrists –on screen– twice (Image 6) in response to depression, in sequences that mix the erotic with the unhealthy and are related to Violet’s attraction to another young man named Tate. Sensationalism is a common response in the representation of NSSI in media, whilst romanticization is more common in shared forums such as social media (Jadayel et al., 2018). But how does an act that causes suering become something aesthetic and narratively appealing in ction? First, there must be elements that are eye-catching and appealing to young audiences, such as the self-harming character having normative beauty, being socially integrated, and not being an outcast amongst their peers (Jadayel et al., 2018). In addition, it is important that the self-harm itself is framed as a ‘positive’ act within the narrative context. However, romanticization is perceived through creative decisions, such as the selection and duration of shots, the rhythm of the editing, and, above all, the music.All these elements come together in the case of Jules –Euphoria–, a transgender girl who, in one of the scenes, makes very unusual use of self-harm within the ction. In the pilot episode, Jules crashes a party and is aggressively confronted by a boy, to which she responds by cutting her forearm with a knife (Image 1) in front of all the people gathered around the two characters during the argument. In this sequence, Jules makes utilitarian use of self-harm, using it as a weapon against someone who threatens to hurt her. Self-harm as a form of protection is extremely rare in ction, whether audiovisual or not (Heney, 2024; Stack and Bowman, 2012).
410 | nº 42, pp. 393-417 | January-June of 2026“I think I need help”: An analysis of the representation of non-suicidal self-harm in ctional digital series for adolescentsISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicaciónWe can nd another example of sensationalism with Cassie in Euphoria. In second season, Cassie suers several anxiety attacks, one of them in her kitchen where she cuts her wrist with a corkscrew. e show presents the character as an out-of-control woman, whom her own family, especially her sister, treat as if she were crazy (“she’s unbalanced,” her sister says at one point in the series), receiving no aection from her loved ones and, in general, being ignored. e narrative shows Cassie from the end of the rst season as a girl subjected to stress and potentially traumatic situations (abortion, abandonment by her partner, alienation from her group of friends), but no solution to her problems is ever proposed. Instead, the series plays on putting her in a sensationalist self-destructive spiral. All of this reinforces the stereotype of the hysterical woman (Woods, 2012) which, based on what is shown in this scene, is far from having been overcome in ction, as argued above.When it comes to romanticization, the best example of those studied can be found in the fourth episode of the rst season of Euphoria, in an extensive ashback showing Jules in her early teens, where she appears to be unhappy with her body and her desire to transition. Jules’ mother deceitfully locks her daughter in a psychiatric institution, and Jules cuts her wrists with the remains of a soda can (Image 2). In this scene, we see the romanticization of self-harm, above all through the voiceover that emphasizes Jules’ discomfort and her desire to escape her body/reality, and high-pitched music, with vocals but no lyrics, which is skillfully mixed with fast-paced editing that nevertheless clearly conveys the story. e scene is shocking but aesthetically appealing, with plays of light and shadow and camera movements with very eective transitions, such as the one that ends Jules’ stay in her forced connement.ere is, however, one exception in the case of Ginny & Georgia. is show, with two seasons released on Netix, stars a mother and her teenage daughter who, on their own, start a new life in a new city. Ginny is 15 years old and self-harms by burning herself with a lighter on the inside of her thigh (Image 4). e scars from old burns are clearly visible, indicating a pattern of repeated behavior. During the rst season, the young woman suers several episodes whose symptoms are consistent with what we know as anxiety attacks (Mardomingo, 2001), which in the narrative explains the self-harm. Even so, the issue is never addressed in the series’ plot and remains unresolved until season 2, when Ginny confesses her self-harming behavior to her father, from whom her mother separated many years ago. anks to her father, Ginny begins therapy with a psychologist who will help her deal with stress and anxiety. Ginny’s recovery is based on the support of her family and friends, professional help, and her own commitment to improving as a patient. All of these are essential ways to help her overcome her self-harming behaviors, as identied by psychologists and psychiatrists and supported as fundamental by published literature (Duarte-Tánori et al., 2023; Wang et al., 2019, Berger et al., 2014) reveal how young people themselves recognize that what helps them most to overcome self-harm is having a safe environment where they are listened to without judgment. e series also reminds us that those who self-harm must be active participants in their own recovery, a point that echoes published studies (Berger et al. 2014; Fortune et al., 2008). Far from appearing as an idyllic solution, Ginny & Georgia is the best example of those analyzed in this study of how to approach self-harm cases. Less than half of the representations of self-harming behaviors in the ction analyzed show a psychopharmacological response and even fewer show support from the social context. Psychopharmacological treatment is usually taken for granted, as in the case of Ruth in Física o Química or Silvia in HIT when she is admitted to the hospital. Despite attempts in HIT to address mental health issues from an adult and responsible perspective, in the series, self-harming behaviors do not lead to solutions that could promote the prevention and treatment of these behaviors, as they are treated supercially and resolved o-screen, after fullling their mission of supporting the plot of a
doxa.comunicación | nº 42, pp. 393-417 January-June of 2026Pablo Sánchez López and Raquel Moraleda-EstebanISSN: 1696-019X / e-ISSN: 2386-3978| 411 specic episode. erefore, the sensationalist representation of self-harm in the scenes analyzed coincides with the denition given by Trevawas (2010) and Martin (1998), authors who associate this form of representation with a greater risk of imitative behavior on the part of the viewer.Despite the possibilities oered by serial ction, there is a total absence of voice-over narration, which prevents the viewer from learning about the character’s self-narrative (Chandler, 2014) regarding their own self-harming behavior. With regard to the prototype of the self-harming character, the insistence on presenting them as female is consistent with existing academic literature (Biempica, 2025; Chandler and Simopoulou, 2021; Salisbury, 2018).Finally, given the inuence of audiovisual culture on the viewer’s interpretation of reality, it would be important to extend Scalvini’s (2020) call to producers regarding their moral responsibility when including representations of self-harm in their audiovisual productions to directors and screenwriters, and even to the platforms or channels that broadcast this content, as they also bear this responsibility.5. ConclusionAfter analyzing the selection of characters that are the focus of this research, it can be said, returning to the rst objective of the study, that the archetype of the adolescent gure who self-harms in serial ction focuses on a girl with anxiety problems who feels alienated from her family environment or social circle. Within the narrative, this archetype is completed with a leading or secondary role, which also self-harms with a sharp object, mainly a knife, on the upper limbs (forearm or wrist). Regarding the second proposed objective, the representation of self-harm serves, above all, a dramatic purpose, so elements that could serve as a reference for real people aected by the same problem are minimized, if not directly absent from the plot.e context of self-harm is marked by the importance of the character in the story (whether protagonist or not) and the time devoted to explaining or showing the possible causes of their behavior, which is generally limited and based on psychological problems that are assumed to aect the character. As for the consequences of self-harm, post-act psycho-pharmacological intervention is inferred but rarely discussed in detail, leaving the solution to the problem aside once the self-harming action has fullled its dramatic function. Only on rare occasions will the victim be shown hospitalized or visiting a mental health professional.Narrative analysis allows us to conclude that scenes depicting self-harm are generally characterized by not including the use of a soundtrack, being shot with articial light in indoor spaces, presenting situations with dialogue between characters but without the use of voice-overs, showing the self-harm on screen, and, nally, having a narrative function focused on revealing the character’s psychology, either to the audience, to another character, or both.On the other hand, the ctional works studied tend to fall into aesthetic romanticism, as in the case of Euphoria, or into the pathologization of self-harm, as in Castle or American Horror Story: Murder House. Very rarely are models of detection and action in response to self-harm presented that could help vulnerable populations who access these shows. In most, but not all, of the cases studied, self-harm is a response, with varying degrees of conditioned behavior, to anxiety problems that manifest themselves in isolation or accompanied by other pathologies.
412 | nº 42, pp. 393-417 | January-June of 2026“I think I need help”: An analysis of the representation of non-suicidal self-harm in ctional digital series for adolescentsISSN: 1696-019X / e-ISSN: 2386-3978doxa.comunicaciónOverall, we must consider whether the responsible and non-sensationalist representation of self-harm in serial ction can be the standard rather than the exception when it comes to creating stories that engage teenage and young adult audiences. erefore, it is important to return to Ginny & Georgia, an example of contemporary storytelling that appeals to this audience and is capable of exposing the problem in such a way that the viewer empathizes with the character and understands their recovery process.is article proposes the rst narrative analysis of the representation of self-harm in serial ction, but at the same time, it would be desirable for it to lead to future lines of research, such as the relationship between the examples of romanticization and sensationalization presented here and the response of vulnerable populations to viewing these series. Other areas of work could focus on the language used –or not used– in audiovisual ction to talk about self-harm, which Brinkmann (2014) calls “the language of suering” and which is almost non-existent in the examples analyzed. ese gaps show that this research is only a rst approximation to a social problem that is more widespread than its presence in ction.6. Acknowledgementsis article has been translated into English by Santana Lois Poch Butler, to whom we are grateful for her work.7. Specic contributions from each authorName and surnameConception and design of workPablo SánchezMethodologyPablo SánchezData collection and análisisPablo Sánchez y Raquel Moraleda Discussion and conclusionsPablo Sánchez y Raquel MoraledaDrafting, formatting, review and approval of versionsPablo Sánchez8. Conict of intereste authors declare no conict of interest.
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