Adolescents and body cult: the influence of Internet advertising in search of the idealised male
Adolescentes y culto al cuerpo: influencia de la publicidad y de Internet en la búsqueda del cuerpo masculino idealizado
doxa.comunicación | nº 29, pp. 61-74 | 61
July-December of 2019
ISSN: 1696–019X / e–ISSN: 2386–3978
How to cite this article:
Fanjul Peyró, C.; López Font, L. y González Oñate, C. (2019). Adolescents and body cult: the influence of Internet advertising in search of the idealized male body. Doxa Comunicación, 29, pp. 61-74.
Carlos Fanjul Peyró. PhD in Communication, area of Advertising and Public Relations, from Universitat Jaume I in Castellón. His research focuses mainly on the social influence of the non-verbal codes of reality in advertising messaging, publishing several articles on the subject in various scientific journals and a book entitled Vigorexia: a glimpse from advertising. He belongs to the ENCOM research group. As a professor, he teaches the subject “Theory of Advertising and Public Relations” in both Advertising and Journalism Degree at the UJI and participates in the Master´s Degree Programme in New Trends and Processes of Innovation in Communication of this same university.
Jaume I University, Castellón, Spain
Lorena López Font. Associate Professor in the Department of Communication Science at Universitat Jaume I. Her lines of research focus on: The business structures of the advertising communication sector, the professionalization of the corporate communication sector and the application of the new languages of advertising in benefit of the promotion of Spanish cinema. She teaches Advertising and Public Relations, and Audio-visual Communication, as well as the UJI’s Official Postgraduate Course on New Trends and Processes in Communication. She is a member of the ENCOM research group and of the “Sala Caligari” film analysis Programme in the aforementioned department. She currently holds the position of Academic Secretary of the Department of Communication Science and is the director of the Postgraduate Course in Actor Directing for Film and TV at the same university.
Jaume I University, Castellón, Spain
Cristina González Oñate. PhD in Business and Institutional Communication; Degree in Advertising and Public Re-lations; Degree in Audio-visual Communication and a Master in Strategic Management in Communication from Universitat Jaume I. She lectures Communication Strategies for the Degree in Advertising and Public Relations, Journalism and Audio-visual Communication at the Universitat Jaume I and at the Master’s program in New Trends and Innovation Processes in Communication since 2007. She is part, among others, of the research team ENCOM and the research group in technologies applied to audio-visual communication-ITACA, both at Universitat Jaume I and her main lines of research focus on the strategic management of brands and digital advertising.
Jaume I University, Castellón, Spain
