doxa.comunicación | nº 28, pp. 55-77 | 55

enero-junio de 2019

ISSN: 1696-019X / e-ISSN: 2386-3978

Rosmery Hernández Pereira. PhD in Strategic Management and International Business from the University of Sevilla (Spain). She also has a degree in International Relations from the National University of Costa Rica and a Master’s Degree in International Trade and Marketing from the Latin American University of Science and Technology. She has worked as a university professor for 27 years in the areas of International Relations, International Trade and International Business at the Universidad Nacional de Costa Rica and the University of Costa Rica. Researcher and author of several articles in journals and books on topics such as the Internet, International Business, Public Diplomacy and Virtual Education. Director of several theses. International Consultant and Advisor to government agencies and private companies.

National University, Heredia, Costa Rica

[email protected]

ORCID: 0000-0001-5125-2679

Abstract:

The objective of this research is to analyze the role of social networks in digital public diplomacy as well as citizen participation in validating the positions and interests of States and governments. It is based on three phases of content analysis: a) internal analysis of the content or publication b) causes c) effects (Alonso, Volkens and Gómez, 2011). For one year (2017-2018), the posts of four States, two European and two American, were followed up as case studies. Special attention was paid to the social networks of heads of state in relation to issues of international interest, and a comparison was made through content analysis. From July 2017 onward, a systemization of the posts encountered was initiated. The main results show an active, participatory role on the part of

Resumen:

El objetivo de la investigación es analizar el rol de las redes sociales en la diplomacia pública digital y la participación ciudadana para validar posiciones e intereses de los Estados y los gobiernos. Se fun-damenta en tres fases de análisis de contenido: a) análisis interno del contenido o publicación b) causas c) efectos (Alonso, Volkens y Gómez, 2011). Durante un año (2017-2018), se dio seguimiento a las publicaciones de cuatro Estados, dos europeos y dos americanos, como estudios de caso. Se presta especial atención a las redes socia-les de jefes de Estado, en relación con temas de interés internacional y se hace una comparación por medio de análisis de contenido. A partir de julio 2017 se inició una sistematización de los posts en-contrados. Los principales resultados arrojaron un rol activo, par-