Tendencias emergentes en la publicidad online
DOI:
https://doi.org/10.31921/doxacom.n5a11Palabras clave:
Publicidad a trave´s de la web, publicidad on line, publicidad contextual, estudio de comportamientos, blogs, media social , instrumentos móviles, publicidad por videoResumen
En los 90 los consumidores asociaban la publicidad on line con banners, pop-up y publicidad a través de e-mail. Hoy en día, la publicidad on line está surgiendo como un componente muy atractivo de marketing y esta experimentado unos niveles de crecimiento importantes en EEUU, Europa Occidental y parte de Asia. En este trabajo examinamos herramientas como el marketing de búsqueda, media enriquecida, publicidad contextual, marketing social, estudio de comportamientos, y publicidad a través de video. También discutimos nuevas tendencias y nuevos formatos de publicidad on line, incluyendo juegos on line, texto on line, media social, blogs, y formatos móviles.
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Derechos de autor 2007 http://creativecommons.org/licenses/by-nc/4.0
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial 4.0.