Examinando la reputación desde la perspectiva de la comunicación: una revisión sistemática

Autores/as

DOI:

https://doi.org/10.31921/doxacom.n37a1925

Palabras clave:

reputación corporativa y organizativa, meta-análisis, comunicación, relaciones públicas

Resumen

Este estudio tiene como objetivo revisar de forma sistemática la investigación en comunicación centrada en la reputación. Después de un estudio de varias bases de datos, se seleccionaron un total de 366 artículos revisados por pares de las revistas científicas de comunicación. Este estudio adoptó un análisis cuantitativo de contenido para examinar las revistas, así como la progresión, las metodologías, los géneros y las plataformas de los medios, además de la distribución geoespacial de los temas tratados y las afiliaciones de los primeros autores. Los resultados revelaron que los artículos de comunicación centrados en la reputación han aumentado durante la última década. La mayoría de los artículos se publicaron en revistas de relaciones públicas (RR.PP.) y adoptaron metodologías cuantitativas de investigación. Las teorías más utilizadas estaban relacionadas con las teorías de comunicación, RR.PP. y comunicación de crisis. Los artículos versaban principalmente sobre las redes sociales y luego sobre los géneros y plataformas de los medios digitales. Las regiones consideradas y las afiliaciones de los primeros autores se centraron en los EE. UU.

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Biografía del autor/a

Omar Abuarqoub, Universidad Árabe Americana, Palestina

Profesor Ayudante Doctor en el Departamento de Medios y Comunicación de la Facultad de Estudios de Postgrado de la Arab American University, Palestina. Tiene un doctorado y un master en el Programa de Estudios de Comunicación y Medios de la Eastern Mediterranean University, Chipre. Su tesis doctoral se centró en la “Ingeniería del consentimiento: análisis del discurso en Facebook del lobby de Israel en los EE. UU” y su tesis de master versó sobre la cobertura de los medios israelíes de la guerra de Gaza en 2014. Se licenció en la Al-Quds Univerity, Palestina. Los intereses de investigación del profesor Abu Arqoub incluyen las Relaciones Públicas (relaciones de los medios, la ingeniería del consentimiento, gestión de la reputación), medios sociales y digitales, periodismo (noticias falsas y el periodismo de paz), estudios de medios, comunicación política, privacidad, seguridad y derechos digitales.

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Publicado

01-07-2023

Cómo citar

Abuarqoub, O. (2023). Examinando la reputación desde la perspectiva de la comunicación: una revisión sistemática. Doxa Comunicación. Revista Interdisciplinar De Estudios De Comunicación Y Ciencias Sociales, (37), 113–139. https://doi.org/10.31921/doxacom.n37a1925

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