Tendencias emergentes en la publicidad online

Autores/as

  • Gloria Boone Suffolk University
  • Jane Secci Suffolk University
  • Linda Gallant Bentley College

DOI:

https://doi.org/10.31921/doxacom.n5a11

Palabras clave:

Publicidad a trave´s de la web, publicidad on line, publicidad contextual, estudio de comportamientos, blogs, media social , instrumentos móviles, publicidad por video

Resumen

En los 90 los consumidores asociaban la publicidad on line con banners, pop-up y publicidad a través de e-mail. Hoy en día, la publicidad on line está surgiendo como un componente muy atractivo de marketing y esta experimentado unos niveles de crecimiento importantes en EEUU, Europa Occidental y parte de Asia. En este trabajo examinamos herramientas como el marketing de búsqueda, media enriquecida, publicidad contextual, marketing social, estudio de comportamientos, y publicidad a través de video. También discutimos nuevas tendencias y nuevos formatos de publicidad on line, incluyendo juegos on line, texto on line, media social, blogs, y formatos móviles.

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Publicado

05-12-2007

Cómo citar

Boone, G., Secci, J., & Gallant, L. (2007). Tendencias emergentes en la publicidad online. Doxa Comunicación. Revista Interdisciplinar De Estudios De Comunicación Y Ciencias Sociales, (5), 241–253. https://doi.org/10.31921/doxacom.n5a11

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