Redes sociales y protesta política: Un análisis del rol moderador del estatus socioeconómico y la pertenencia a grupos políticos

Autores/as

DOI:

https://doi.org/10.31921/doxacom.n30a3

Palabras clave:

Participación política, redes sociales, estatus socioeconómico, protesta política, pertenecia a grupos políticos

Resumen

En esta investigación se examina la asociación entre el uso político de redes sociales y la participación en actividades de protesta política a nivel individual, así como el efecto moderador que sobre esta relación ejercen el estatus socioeconómico y la pertenencia a grupos políticos. Para probar las hipótesis planteadas se emplearon datos de 1520 encuestas aplicadas en Quito (Ecuador) en el año 2018. Los principales resultados son los siguientes: i) el uso de redes sociales (Facebook, Twitter) para el consumo de información y la expresión política influye positivamente sobre el comportamiento de protesta; ii) este efecto movilizador se intensifica en las personas de menor nivel socioeconómico y con mayor grado de participación en agrupaciones políticas offline; iii) la fuerza de las relaciones de moderación descritas se modifica dependiendo de la plataforma digital que se emplee políticamente. Finalmente se discuten las implicaciones de los hallazgos en torno al debate sobre redes sociales, comunicación política y democracia.

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Biografía del autor/a

Marcos Rafael Zumárraga-Espinosa, Universidad Politécnica Salesiana (UPS), Ecuador

Magíster en Gestión Pública por el Instituto de Altos Estudios Nacionales (IAEN – Ecuador) y Economista por la Universidad Central del Ecuador (UCE). Docente investigador de la Universidad Politécnica Salesiana,  Ecuador (UPS). Miembro del Grupo de Investigaciones Psicosociales (GIPS-UPS) y del Grupo de Innovación Educativa (GIE-UPS) de Orientación Vocacional y Profesional. Director del proyecto de investigación “Participación política online y offline: relaciones y variables psicosociales” en el cual se enmarca el articulo presentado. Sus principales intereses de investigación son: comportamientos políticos offline y online, rendimiento académico y deserción universitaria, conductas ecológicas y economía conductual.

 

 

Citas

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Publicado

11-06-2020

Cómo citar

Zumárraga-Espinosa, M. R. (2020). Redes sociales y protesta política: Un análisis del rol moderador del estatus socioeconómico y la pertenencia a grupos políticos. Doxa Comunicación. Revista Interdisciplinar De Estudios De Comunicación Y Ciencias Sociales, (30), 55–77. https://doi.org/10.31921/doxacom.n30a3

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