La influencia de la publicidad infantil de alimentos: antecedentes y estado de la cuestión

Cristina González Díaz; Jesús Ángel López Ramón

doi:10.31921/doxacom.n17a5

Autores/as

Cristina González Díaz Universidad de Alicante http://orcid.org/0000-0001-6981-0499
Jesús Ángel López Ramón Universidad de Alicante

DOI:

https://doi.org/10.31921/doxacom.n17a5

Palabras clave:

Publicidad, niños, alimentación, obesidad, influencia

Resumen

Actualmente estamos asistiendo a un incesante bombardeo de noticias que nos muestran el tipo de productos que la publicidad de alimentos, dirigida específicamente al target infantil, publicita: productos hipercalóricos, con altos niveles en azúcares y sal, etc; en definitiva, productos poco recomendables en la dieta del niño. Al mismo tiempo, no cesan de publicarse investigaciones académicas sobre el poder persuasivo y la capacidad de influencia que este tipo concreto de publicidad posee sobre el niño. Bajo este contexto, este artículo trata de abordar los estudios académicos más significativos que han investigado la posible relación entre la publicidad de alimentos dirigida a niños y la problemática de la obesidad, o más a grandes rasgos, la influencia que la publicidad específica de este sector puede tener en la ingesta de alimentos poco saludables.

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Biografía del autor/a

Cristina González Díaz, Universidad de Alicante

Licenciada en Publicidad y Relaciones Públicas (2004) y Doctora por la Universidad de Alicante (2011). Es profesora Ayudante Doctor en esta universidad impartiendo la asignatura FUNDAMENTOS DE LA COMUNICACIÓN II. Su línea de investigación versa sobre el estudio de la publicidad de alimentos de forma genérica y aquella centrada en el público infantil de forma específica. En torno a esta temática ha participado en diversos proyectos I+D; congresos nacionales e internaciones e, igualmente, cuenta con diversas publicaciones en revistas.

Jesús Ángel López Ramón, Universidad de Alicante

Licenciado en Publicidad y Relaciones Públicas (2005) y Licenciado en Sociología (1998). Es Profesor Asociado en la Universidad de Alicante. En 2009 defendió su DEA sobre Identidad Visual Corporativa en la Administración General del Estado. Ha publicado diversos artículos y participado en proyectos I+D de convocatoria pública. Actualmente se encuentra inmerso en el proceso de realización de su Tesis Doctoral.

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