Estereotipos de género y redes sociales: consumo de contenido generado por influencers entre los preadolescentes y adolescentes
DOI:
https://doi.org/10.31921/doxacom.n38a2034Palabras clave:
Género, influencers, menores, redes sociales, estereotiposResumen
La interiorización de los estereotipos de género comienza en una etapa tan temprana como la preadolescencia y la adolescencia. Las redes sociales y los influencers destacan entre todos los factores involucrados en su adopción y asimilación. Dado que los menores comienzan a consumir contenido en redes sociales muy pequeños, los influencers se han convertido en modelos de referencia para ellos. La presente investigación tiene por objetivo examinar las preferencias y comportamientos de los menores en redes sociales respecto a sus influencers favoritos y detectar hasta qué punto pueden reforzar los estereotipos de género preexistentes. Con este objetivo, se ha llevado a cabo un cuestionario (nivel de confianza <95% y error muestral +-3,5%) entre 800 menores españoles de 8 a 16 años, consumidores habituales de contenido creado por influencers. Los resultados de la encuesta muestran que los niños y adolescentes tienden a seguir influencers con diferentes perfiles, dedican una cantidad de tiempo desigual a esta actividad y muestran preferencias por diferentes redes sociales y tipos de contenidos. Estos resultaron conducen a la conclusión de que hay una tendencia generalizada a reproducir comportamientos y preferencias asociadas con los estereotipos tradicionales masculino y femenino.
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Derechos de autor 2023 Miguel Ángel Martín-Cárdaba, Patricia Lafuente-Pérez, Myriam Durán-Vilches, María Solano-Altaba
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial 4.0.