Tendencias emergentes en la publicidad online

Autores/as

  • Gloria Boone Suffolk University
  • Jane Secci Suffolk University
  • Linda Gallant Bentley College

Palabras clave:

Publicidad web, publicidad on line, publicidad contextual, estudio de comportamientos, blogs, media social, instrumentos móviles, publicidad vídeo

Resumen

En los 90 los consumidores asociaban la publicidad on line con banners, pop-up y publicidad a través de e-mail. Hoy en día, la publicidad on line está surgiendo como un componente muy atractivo de marketing y esta experimentado unos niveles de crecimiento importantes en EEUU, Europa Occidental y parte de Asia. En este trabajo examinamos herramientas como el marketing de búsqueda, media enriquecida, publicidad contextual, marketing social, estudio de comportamientos, y publicidad a través de video. También discutimos nuevas tendencias y nuevos formatos de publicidad on line, incluyendo juegos on line, texto on line, media social, blogs, y formatos móviles.

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Publicado

05-12-2007

Cómo citar

Boone, G., Secci, J., & Gallant, L. (2007). Tendencias emergentes en la publicidad online. Doxa Comunicación. Revista Interdisciplinar De Estudios De Comunicación Y Ciencias Sociales, (5), 241–253. Recuperado a partir de https://revistascientificas.uspceu.com/doxacomunicacion/article/view/1329

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