Lazarsfeld in memoriam. The People's Choice and Voting were 60's and 50's birthday
DOI:
https://doi.org/10.31921/doxacom.n2a2Keywords:
Lazarsfeld revised, panel survey, unexpected findings, electoral studiesAbstract
A careful reading of Lazarsfeld sends us back, once again, to the world of innovation, improvisation and surprise, a world in which some of the best-known theories were discovered and described. It is still not clear who originated the idea of "opinion leaders". We still don´t know why The People´s Choice came about, and "two stage communication" is still an unexpected discovery. The re-reading of these chosen works, once again, returns us to the concept of "serendipity" as the engine behind mass communication research.
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References
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