Comunipólogos: los sastres del emperador, sus hilos de oro y las lentes del público

José Luis Dader

doi:10.31921/doxacom.n2a12

Authors

José Luis Dader Universidad Complutense de Madrid https://orcid.org/0000-0001-7354-5587

DOI:

https://doi.org/10.31921/doxacom.n2a12

Keywords:

Governmental communication, Public image, communication in crisis

Abstract

This essay describes the complexity of the governmental communications strategies and the activities of the officials and 'spin doctors' in charge of government media relations. The performance of these new media experts has acquired a strategic position in modern democracies. In some countries like the United States and United Kingdom, the Director of Communications of the Presidency and his/her teams have been involved in a protagonist way in the decision-making process, and not only in the performance of spokesperson position that traditionally corresponds to them. The strategic role of governmental communication demands a prodigious combination of knowledge and expertise that blend journalism experience, mass communication theory and political science fields. The most difficult situations demanding the most for the governments and especially for the communication offices, happen in social and political crisis. The author suggests a global understanding of the information function of democratic governments in providing public explanations of their policies, and the ambivalent consequences for democracy of this struggling scenario of image construction and government-media-citizens competition.

Downloads

Download data is not yet available.

Global Statistics

408 Views	209 Downloads
617 Total

References

Alger, D. (1996): The Media and Politics, Belmont: Wadsworth Pub. Co.

BBC (2002): "UK Politics, Profile: Alastair Campbell". BBC News. UK Politics, Profile, 14 de junio. http://news.bbc.co.uk/1/hi/uk_politics/2044775.stm

Blumenthal, S. (1980): The Permanent Campaign, Boston: Beacon Press.

Canel, M.J. (1999): Comunicación política. Técnicas y estrategias para la sociedad de la información, Madrid: Tecnos.

Carville, J.; Begala, P. (2002): Buck up, Suck up...and Come back When You Are Foul up. 12 Winnings Secrets from the War Room, New York: Simon and Schuster.

Cook, T. (1998): Governing With the News, Chicago: University of Chicago Press.

Dader, J.L. (1990): "La canalización o fijación de la ‘agenda’ por los medios", en Muñoz Alonso et al. (1990): Opinión Pública y Comunicación Política, Madrid: Eudema.

Édes, B. (2000): "The role of government information officers", Journal of Government Information, vol 27:4, Julio-agosto, pp. 455-469.

Elliot, A. (2001): "La influencia de los medios de comunicación en las elecciones: España e Inglaterra". Trabajo del módulo de "Comunicación Política" en el Master de Comunicación Periodística, Empresarial e Institucional. Dpto. Periodismo III. Facultad de Ciencias de la Información. Universidad Complutense de Madrid.

EPXNews (2002) "Spin has damaged politics, admits Campbell", EpxNews, 9 de mayo. www.epolitix.com/bos/epx- news/00000000636C.htm

Ewen, S. (1996): PR! A Social History of Spin, New York: Basic Books.

Gergen, D. (2000): Eyewitness to Power: The Essence of Leadership, Nixon to Clinton, New York: Simons and Schuster.

Graber, D., White, B. (2001): "Medios interpersonales y comunicación política. Comunicación política y redes electrónicas", Cuadernos de Información y Comunicación (CIC), no 6.

Hart, R. P. (1984) Verbal Style and the Presidency: A Computer-Based Analisis, Orlando: Academic Press.

Izurieta, R. (2002): "La comunicación política en la era del entretenimiento: Un estudio de la comunicación y las relaciones públicas para gobiernos", en Izurieta et al. Op. cit.

Izurieta, R. et al. (2002): Estrategias de comunicación para gobiernos, Buenos Aires: La Crujía.

Kalb, M. (1998): "Fashioning the White House. Paul Begala, Counselor to the President", Press/Politics, vol 3:3, pp. 6-13.

Kernell, S. (1986): Going Public. New Strategies of Presidential Leadership, Washington: D.C. Congressional Q. Press.

Lee, M. (1999): "Reporters and Bureacrats", Public Relations Review, Winter.

MacGuire, K. (1999): "Now he must spin for himself", New Stateman, 6 de septiembre. www.newstateman.co.uk

Margasak, G. (1997): "Servicing Citizens With the Internet", The Washington Post, "The Federal Internet Guide". 21 de abril. www.washingtonpost.com/wp-srv/politics/govt/fedguide/stories/services.htm

Mbeki, T. (1996): Communications 2000: A Vision for Government Communication in South Africa: Comtask Report www.gcis.gov.za/docs/govcomm/

McCombs, M., Shaw, D. (1972) "The Agenda-Setting Function of Mass Media", Public Opinion Quarterly, vol. 36:2.

Noguera, F. (2002): "La campaña permanente", en Izurieta et. al. Op. cit.

Norris, P. et al. (1999): On Message: Communicating the Campaign, London: Sage.

Paletz, D. (1999): The Media in American Politics. Contents and Consequences, New York: Longman.

Perloff, R. (1998): "Presidential Rhetoric" y "Presidential Rhetoric: Genres and Impact", en Ibidem, Political Communication. Politics, Press and Public in America.

Perry, R.(ed. 1986): Elecciones por ordenador, Madrid: Fundesco.

Primier, A. (1989): Effective Media Planning, Lexington: Lexington Books.

Rawnsley, A. (2002): "Mr. Blair versus the Barons", The Observer, 6 de junio. www.observer.co.uk/Print/0,3858,4434654,00html

Regan, D. (1988): For the Record, San Diego: CA. Harcourt Brace.

Seymour-Ure, C. (1997): "Editorial Opinion in the National Press"; en Norris, P., Gavin, N. (eds.) Britain Votes 1997, Oxford: University Press.

Thompson, J. (ed. 2001): El escándalo político. Poder y visibilidad en la era de los medios de comunicación, Barcelona: Paidós.

Vega, H. (2002): "La comunicación de gobierno e Internet", en Izurieta et. al. Op. cit.

VonWeyhe, B. (1999): Government Communication via the Internet. Strategic Issue sat the Dawn of the 21st Century. M.A. Thesis. Institut d'Etudes Politiques de Strasbourg. http://fsinfo.cs.uni-sb.de/~weyhe/mem/

Wirthlin, R. (1995): Estrategia electoral: Persuadir por la razón, motivar por la emoción. La estrategia de la comunicación política, Madrid: Editorial Complutense.

Yeabsley, J., Bailey, D. (2001): As Seen from Levin: Improving Government Communication with Citizens. A Report from the Region. Repot to State Services Commission. New Zeland Institute for Economic Research (NZLIER) and Lazar Associates. www.e-government.govt.nz/docs/levin/levin.pdf .