How the news media set the agenda
DOI:
https://doi.org/10.31921/doxacom.n2a13Keywords:
Policy planning, Public opinionAbstract
The agenda-setting role of the news media is a powerful influence on what we pay attention to and how we understand the vast world of public affairs that lies beyond our personal experience. Subsequent to the seminal Chapel Hill study in 1972, agenda setting theory has expanded beyond the influence of the news media on the public to elaborate the broader process of agenda setting. One explicates how the press shifts its spotlight from one aspect to another of a major news event to build the prominence of that event on the media agenda. The second explicates the implications of prominence on the media agenda for the public’s attitudes and opinions about public figures.
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References
Chyi, I., McCombs, M., "Media Salience and the Process of Frame-Switching: Coverage of the Columbine School Shoo- tings, Journalism & Mass Communication Quarterly (in press).
Kiousis, S., McCombs, M., "Agenda-Setting Effects and Attitude Strength: Political Figures During the 1996 Presidential Election", Communication Research, 31 (February 2004) 36-57.
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Copyright (c) 2004 http://creativecommons.org/licenses/by-nc/4.0
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