Populism and populist communication in Spain. Podemos as a populist project 2014-2016.
Abstract
This study starts from the thesis that populism is not a binary ideology, nor exclusively a strategy, discourse or political logic but principally a political style with communicational and performative elements. In order to explore that, this study analyses from multiple perspectives the phenomenon of populism, its characteristics, causes, effects and intensity principally with regard to Podemos during 2014-2016, adopting a multi-methods research design on which the external perspectives provided in semi-structured interviews with politicians and journalists are included. The documentary analysis shows Podemos’ own articulation of itself as a populist political project. This is confirmed in the content analysis of both general election campaigns 2015-2016. Thematic analysis of interviews shows that those more ideologically close to Podemos have a more favourable view of populism and those more distant consider populism dangerous to democracy.
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Copyright (c) 2022 María Jesús Molina Hurtado
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