Edutubers Teachers: comparative analysis of discursive interaction

Authors

DOI:

https://doi.org/10.31921/doxacom.n41a2174

Keywords:

Teacher, edutubers, YouTube, metadiscourse, pedagogy, communication

Abstract

In social networks and the research field, women’s presence, production, and impact seem minimal. Seeking to make visible the important task carried out by female teachers edutubers and with the concern about the discursive interaction they generate, we compare the position and commitment of two educational YouTube channels: Susi Profe and La Profe Mónica. The identification of discursive interaction was carried out through metadiscourse following the interpersonal model. The data were collected following a qualitative content análisis and the level of significance was validated using a quantitative test. The results show that there are significant quantitative differences between the two edutubers in terms of discursive interaction. This research is part of a line of analysis, from educommunication, on how the processes of interaction, participation, and encounter are produced through language. The conclusions visualize the important role of edutubers and also raise possibilities for improvement in the way communication is carried out in education, being this aspect of important relevance when designing educational content with a clear pedagogical intention.

Downloads

Download data is not yet available.

Global Statistics ℹ️

Cumulative totals since publication
647
Views
1472
Downloads
2119
Total
Downloads by format:
PDF (Spanish) 267 PDF 868 EPUB (Spanish) 102 EPUB 124 HTML (Spanish) 65 HTML 46

Author Biographies

  • John Anzola-Gómez, Universidad Técnica Particular de Loja

    Undergraduate and postgraduate teacher with interests in communication, 21st century skills development, pedagogy and TIC, and educational change. PhD in Communication, Master in Educational Technology and Innovative Media for Education; Bachelor in Spanish and Classical Philology. With experience in the development of educational projects, design and implementation of educational media, and design of virtual courses. Interested in disruptive pedagogy, digital pedagogy, educommunication, challenge-based learning, product-based learning, and project-based learning. I use video and audio as a digital tool for learning.

  • Diana Rivera-Rogel, Universidad Técnica Particular de Loja

    Professor at the Universidad Técnica Particular de Loja (UTPL), Ecuador. PhD in Communication and Journalism and BA in Social Communication. Director of the Socio-humanistic Area of the UTPL, coordinator of the Ecuadorian national chapter of the Euro-American Inter-University Network of Research on Media Competences for Citizenship (ALFAMED), which integrates researchers from 18 Latin American countries and coordinator of the Communication Network (REDU). Her publications and research focus on social networks, education and educommunication. She has directed and participated in research projects with national and international funding, framed within the research lines of digital journalism and media and digital literacy.

References

Ädel, A. (2021). Reflections on Reflexivity in Digital Communication: Towards a Third Wave of Metadiscourse Studies. En Metadiscourse in Digital Communication. Palgrave MacMillan.

Ädel, A. (2023). Adopting a ‘move’ rather than a ‘marker’ approach to metadiscourse: A taxonomy for spoken student presentations. English for Specific Purposes, 69, 4-18. https://doi.org/10.1016/j.esp.2022.09.001

Álvarez, M., & Romero, A. N. (2022). Descubriendo qué estrategias de dialogicidad y posicionamiento se emplean en las introducciones y conclusiones de trabajos fin de grado. Círculo de Lingüística Aplicada a la Comunicación, 90, 21-33. https://doi.org/10.5209/clac.81302

Anzola-Gomez, J. J., & Rivera-Rogel, D. (2023). Análisis comparativo de la interacción discursiva de dos ‘edutubers’ de matemáticas. index.comunicación, 13(2), Article 2. https://doi.org/10.33732/ixc/13/02Analis

Anzola-Gomez, J. J., Rivera-Rogel, D., & Aguaded, I. (2022). Interacción social e interacción discursiva de un canal de YouTube educativo. Fonseca, Journal of Communication, 25, Article 25. https://doi.org/10.14201/fjc.29406

Ballesteros-Herencia, C. A. B. (2021). La interacción con las redes sociales de los clubes españoles de fútbol. index. comunicación, 11(1), Article 1. https://doi.org/10.33732/ixc/11/01Lainte

Barbas, Á. (2012). Educomunicación: Desarrollo, enfoques y desafíos en un mundo interconectado. Foro de Educación, 14, 157-175. https://dialnet.unirioja.es/servlet/articulo?codigo=4184243

Barbas, Á. (2019). Educommunication for social change: Contributions to the construction of a theory of activist media practices. En Citizen Media and Practice. Routledge.

Coates, R. L., Kuhai, A., Turlej, L. Z. J., Rivlin, T., & McKemmish, L. K. (2018). Phys FilmMakers: Teaching science students how to make YouTube-style videos. European Journal of Physics, 39(1), 015706. https://doi.org/10.1088/1361-6404/aa93bc

Colás-Bravo, P., & Quintero-Rodríguez, I. (2022). YouTube como herramienta para el aprendizaje informal. Profesional de la información, 31(3), Article 3. https://doi.org/10.3145/epi.2022.may.15

Colás-Bravo, P., & Quintero-Rodríguez, I. (2023). YouTube y Aprendizaje: Una Revisión Bibliográfica Sistemática. REICE. Revista Iberoamericana sobre Calidad, Eficacia y Cambio en Educación, 21(1), Article 1. https://doi.org/10.15366/reice2023.21.1.003

Córdova-Tapia, R.-A, Celly-Alvarado, S., & Rivera-Rogel, D. (2021). Edutubers ecuatorianos: Impacto y mejoras en los contenidos de aprendizaje. Congreso Internacional de Innovación y Tendencias Educativas. INNTED. https://bit.ly/3XmniUC

Córdova-Tapia, R.-A., Forteza-Martínez, A., & Rivera-Rogel, D. (2022). ‘Edutubers’. Estudio comparativo de la comunidad andina y España. Index.comunicacion, 12(2), 29-53. https://doi.org/10.33732/ixc/12/02Edutub

DataReportal. (2023). Digital 2023 Global Overview Report. https://bit.ly/3Mr80HZ

Ferrés, J. (2014). Las pantallas y el cerebro emocional. (Gedisa). https://bit.ly/3Tp1426

Fierro-Suero, S., Velázquez-Ahumada, N., & Fernández-Espínola, C. (2021). The influence of the classroom climate on the student´s emotions. Retos, 42, 434-442. https://doi.org/10.47197/RETOS.V42I0.87305

Flowerdew, J. (2015). Revisiting metadiscourse: Conceptual and methodological issues concerning signalling nouns. Ibérica: Revista de La Asociación Europea de Lenguas Para Fines Específicos ( AELFE ), 29, 15-34. https://dialnet.unirioja.es/servlet/articulo?codigo=5039223

Freire, P. (1970). La pedagogía del oprimido. Siglo XXI Editores.

Freire, P. (1996). Pedagogía de la autonomía. Paz e Terra S.A.

Giroux, H. (2019). La guerra del neoliberalismo contra la educación superior. Herder.

González-Sanmamed, M., Muñoz-Carril, P.-C., & Santos-Caamaño, F.-J. (2019). Key components of learning ecologies: A Delphi assessment. British Journal of Educational Technology, 50(4), 1639-1655. https://doi.org/10.1111/bjet.12805

González-Sanmamed, M., Sangrá Morer, A., & Lorenzo Quiles, O. (2022). Extended learning in the digital society: Combining formal and informal settings. Culture and Education, Cultura y Educación, 34(4), 755-766. https://bit.ly/3T67Mde

Halliday, M. (1979). El lenguaje como semiótica social. Fondo de Cultura Económica.

Hernández, R., Fernández-Collado, C., & Baptista, P. (2014). Metodología de la Investigación (6.a ed.). McGraw Hill.

Herrera, C. D. (2018). Investigación cualitativa y análisis de contenido temático. Orientación intelectual de revista Universum. Revista General de Información y Documentación, 28(1), Article 1. https://doi.org/10.5209/RGID.60813

Hyland, K. (2005). Stance and engagement: A model of interaction in academic discourse. Discourse Studies, 7(2), 173-192. https://doi.org/10.1177/1461445605050365

Hyland, K., & Jiang, F. (Kevin). (2016). “We must conclude that…”: A diachronic study of academic engagement. Journal of English for Academic Purposes, 24, 29-42. https://doi.org/10.1016/j.jeap.2016.09.003

Hyland, K., & Jiang, F. (Kevin). (2022). Metadiscourse choices in EAP: An intra-journal study of JEAP. Journal of English for Academic Purposes, 60, 101165. https://doi.org/10.1016/j.jeap.2022.101165

Hyland, K., Wang, W., & (Kevin) Jiang, F. (2022). Metadiscourse across languages and genres: An overview. Lingua, 265, 103205. https://doi.org/10.1016/j.lingua.2021.103205

Hyland, K., & Zou, H. (2022). Pithy Persuasion: Engagement in 3 Minute Thesis Presentations. Applied Linguistics, 43(1), 21-44. https://doi.org/10.1093/applin/amab017

Hyland, K., & Zou, H. (Joanna). (2021). “I believe the findings are fascinating”: Stance in three-minute theses. Journal of English for Academic Purposes, 50, 100973. https://doi.org/10.1016/j.jeap.2021.100973

Iab España. (2023). Estudio de Redes Sociales 2023.

Kaplún, M. (1985). El comunicador Popular. CIESPAL.

Kaplún, M. (2002). Una pedagogía de la comunicación. Editorial Caminos.

Kent, M. L., & Lane, A. B. (2017). A rhizomatous metaphor for dialogic theory. Public Relations Review, 43(3), 568-578. https://doi.org/10.1016/j.pubrev.2017.02.017

Laurence, A. (2022). AntConc (4.1.1) [Software]. http://www.laurenceanthony.net/software.html

Pasquel-López, C., & Valerio-Ureña, G. (2022). Edutubers’s Pedagogical Best Practices and Their Theoretical Foundation. Informatics, 9(4). https://doi.org/10.3390/informatics9040084

Pattier, D. (2021). The Gender Gap Among Edutubers and the Factors Significantly Influencing It. Journal of New Approaches in Educational Research, 10(2), Article 2. https://doi.org/10.7821/naer.2021.7.732

Pattier, D. (2022). Diseño y validación de instrumento para analizar canales educativos de YouTube. Revista ICONO 14. Revista científica de Comunicación y Tecnologías emergentes, 20(2), Article 2. https://doi.org/10.7195/ri14.v20i2.1818

Qiu, X., & Jiang, F. (2021). Stance and engagement in 3MT presentations: How students communicate disciplinary knowledge to a wide audience. Journal of English for Academic Purposes, 51, 100976. https://doi.org/10.1016/j.jeap.2021.100976

Rieder, B. (2015, mayo 4). Introducing the YouTube Data Tools. The Politics of Systems. https://bit.ly/3TcqIXz

Sánchez-Jiménez, D. (2022). El metadiscurso en la escritura académica: Singularidades e investigaciones en lengua española. En Contenidos del Neo-Humanismo del siglo XXI (pp. 423-436). Tirant lo Blanch.

Scolari, C. (2022). Evolution of the media: Map of a discipline under construction. A review. Profesional de La Información, 31(2), Article 2. https://doi.org/10.3145/epi.2022.mar.17

Secilla-Garrido, M., & Hernando, Á. (2022). Edugramers y edutubers: Do I produce and then teach? Analysis of educational accounts on Instagram and YouTube. Observatorio, 16(1), 183-197. https://doi.org/10.15847/obsOBS16120221801

Solé, I. i. (2018). Aprendre a partir de textos: Preguntes per fomentar l’aprenentatge. Ambits de psicopedagogia i orientació, 49, 3-14. https://bit.ly/3yQo5nA

Yánez, C. C., & Moreano, B. P. (2021). Use of Audiovisual Tools to Enhance Teaching of Curricular Content, Pedagogy and Technology. Revista Educacion, 45(2). https://doi.org/10.15517/revedu.v45i1.43469

Zou, H. (Joanna), & Hyland, K. (2020). “Think about how fascinating this is”: Engagement in academic blogs across disciplines. Journal of English for Academic Purposes, 43, 100809. https://doi.org/10.1016/j.jeap.2019.100809

Zou, H. (Joanna), & Hyland, K. (2022). How the medium shapes the message: Stance in two forms of book reviews. Journal of Pragmatics, 193, 269-280. https://doi.org/10.1016/j.pragma.2022.03.023

Published

01-07-2025

Issue

Section

Miscellaneous of Research articles and essays

How to Cite

Anzola-Gómez, J., & Rivera-Rogel, D. (2025). Edutubers Teachers: comparative analysis of discursive interaction. Doxa Comunicación. Interdisciplinary Journal of Communication Studies and Social Sciences, 41, 307-326. https://doi.org/10.31921/doxacom.n41a2174
PlumX Metrics