Competencias transversales en el ámbito del audiovisual vasco. Percepción de los profesionales, profesorado y estudiantado de la UPV/EHU

Juan Carlos de Miguel Bustos; Itxaso del Castillo Aira; Andoni Iturbe Tolosa

doi:10.31921/doxacom.n41a2186

Authors

Juan Carlos De Miguel Bustos University of the Basque Country https://orcid.org/0000-0001-9507-7219
Itxaso del Castillo Aira University of the Basque Country https://orcid.org/0000-0002-1812-4322
Andoni Iturbe Tolosa University of the Basque Country https://orcid.org/0000-0002-1184-4634

DOI:

https://doi.org/10.31921/doxacom.n41a2186

Keywords:

Transversal competencies, audio-visual sector, digital transformation, university, soft skills

Abstract

This study analyses the competencies required in the field of Basque public radio and television, the skills taught and evaluated at the UPV/ EHU and the perception of students, teachers and professionals active in the Basque audio-visual sector, regarding the importance, shortcomings and teaching of such transversal competencies. The methodology used combines documentary analysis, and both qualitative and quantitative techniques. Following a bibliographic review, this paper proposes, advocates and contrasts, by means of a qualitative phase, a list of transversal competencies called for in the Basque audio-visual sector. This new catalogue is checked through quantitative surveys, detailing and discussing the results obtained. It is concluded that communication is the most important competence for the three agents surveyed, although they are largely satisfied with its implementation, except the professionals, 82% of whom think it requires greater attention. Adaptation to change is another of the competencies most highly valued by students and teachers.

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Author Biographies

Juan Carlos De Miguel Bustos, University of the Basque Country

Graduate in both Economics and Philosophy and PhD in Communication Sciences. He has a Master’s degree in Economics from the University of Grenoble. He has been a Professor at the University of the Basque Country since 1987, lecturing on the economic aspects of cultural industries. He has been a Professor in the Audio-visual Communication area since 2005. He has contributed to several projects related to regional public television channels. He has participated in the University-Society-Business research project on transversal competencies within the framework of digital transformation at ETB. He is currently working on the Internet economy (artificial intelligence and creative industries). He has been editor of the communication magazine ZER. He is a member of the emerging UPV/EHU group ADI, dealing with the audio-visual industry, narratives, and gender(s).
Itxaso del Castillo Aira, University of the Basque Country

Graduate in Journalism from the EHU/UPV, Master’s in Film and TV Studies from the University of Amsterdam (Holland), Master’s in Creative Documentary from Pompeu i Fabra, and PhD in Social Communication at the EHU/UPV. Assistant Professor and accredited as an associate in the department of Audio-visual Communication and Advertising at EHU/UPV. He was previously a scriptwriter at ETB for 12 years. He has participated in the University- Society-Business research project on transversal competencies within the framework of digital transformation at ETB. He is Co-PI of the emerging UPV/EHU group ADI, dealing with the audio-visual industry, narratives, and gender(s). He had a research stay at the University of Groningen.
Andoni Iturbe Tolosa, University of the Basque Country

PhD in Social Communication, graduate in Journalism and in Art History. He is an Associate Professor in the department of Audio-visual Communication and Advertising, and Vice-Dean of Strategic Planning and Infrastructure at the UPV/EHU . He is responsible for the University Business workshop with ETB, and PI of the University-Society-Business research project on transversal competencies within the framework of digital transformation at ETB. He is PI of the emerging UPV/EHU group ADI, focused on the audio-visual industry, narratives, and gender(s). He has had research stays at the University of Texas Austin, Instituto Tecnológico de Monterrey and Lyon II.

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