Inteligencia Artificial y Periodismo: explorando el punto de vista de los periodistas

Gema Martínez-Navarro

doi:10.31921/doxacom.n40a2717

Authors

Gema Martínez-Navarro University Complutense of Madrid, Spain https://orcid.org/0000-0002-9047-8010

DOI:

https://doi.org/10.31921/doxacom.n40a2717

Keywords:

Artificial Intelligence, journalism, automation, fact-checking, ethics

Abstract

Numerous recent studies have explored the impact of artificial intelligence (AI) on journalism, from several different perspectives. However, there is a dearth of studies that look into how journalists themselves perceive and adapt to this technology in their daily work. This paper examines, from the perspective of professional journalists, the effect of AI on their daily tasks, including opportunities, challenges, and the implications for work and ethics. Mixed methodology has been employed combining a bibliographic review and qualitative analysis through interviews to give a broad and in-depth view of the phenomenon. The findings reveal two predominant attitudes: acceptance and resistance, conditioned by fear of the dehumanisation of the profession and the loss of essential skills. However, the need to integrate AI critically and consciously is highlighted, since it is indispensable in contemporary journalistic work to ensure the quality and integrity of news content, as well as to preserve the fundamental role of journalists.

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Author Biography

Gema Martínez-Navarro, University Complutense of Madrid, Spain

A Lecturer at the Complutense University of Madrid (Marketing Department), she holds a PhD in Economic and Business Sciences (specialising in Marketing) from the UCM. She has received the Diploma of Teaching Excellence on two occasions and got a positive evaluation for her six-year research period (2020 call). She is currently a full-time member of the Research Group “Responsible Communication and Vulnerable Publics” (931571 – ComR) at the Faculty of Information Sciences (UCM). She has participated in several research teams funded by public and private companies, carrying out studies focused on the field of communication, new technologies and marketing; as well as in projects on innovations in teaching of new technologies and university teaching. She works on numerous lines of research, principally behaviour in the digital field. She regularly participates in national and international conferences and has published several papers in high-impact journals in the field of communication. She is the author of the book Fashion Marketing and Communication by Esic Ed., and co-author of chapters in a number of books.

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