Red de periodismo responsable: impactos y desempeño de un programa de responsabilidad social universitaria

Julianna Paola Ramírez-Lozano; Kelly Rojas-Valdez

doi:10.31921/doxacom.n40a2740

Authors

Julianna Paola Ramírez-Lozano CENTRUM Catolica Graduate Business School, Lima, Peru and Pontificia Universidad Catolica del Peru, Lima, Peru https://orcid.org/0000-0001-8749-6915
Kelly Rojas-Valdez CENTRUM Catolica Graduate Business School, Lima, Peru and Pontificia Universidad Catolica del Peru, Lima, Peru https://orcid.org/0000-0002-4866-1671

DOI:

https://doi.org/10.31921/doxacom.n40a2740

Keywords:

Responsible journalism, university social responsibility, training, journalists, university

Abstract

This study analyzes the impact and performance of a socially responsible journalists’ network. The findings were obtained following their participation in a training program, managed as part of a university’s social responsibility strategy in collaboration with a business school, private companies, and a third-sector organization. Surveys were conducted with 120 journalists from various regions of Peru. The results indicate that the responsible journalism training had a positive impact on the professional practice of the participants, enabling them to apply the knowledge gained in both their personal and professional lives. Among the study’s conclusions, the role of academia, the private sector, and the third sector in organizing and managing these programs from a social responsibility perspective is emphasized, generating shared benefits and a positive impact for all involved.

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Author Biographies

Julianna Paola Ramírez-Lozano, CENTRUM Catolica Graduate Business School, Lima, Peru and Pontificia Universidad Catolica del Peru, Lima, Peru

Professor and researcher at Centrum PUCP Business School and Universidad Católica San Antonio de Murcia, Spain. She holds a PhD in Public Communication and a Master’s in Communication Business Management from the Universidad de Navarra, Spain, as well as a Master’s in Social Management from the Pontificia Universidad Católica del Perú. She also earned an International Diploma in Corporate Communications from Universidad ESAN in Peru, and both a Bachelor’s and Professional Degree in Communication from the Universidad de Lima. In addition, she completed postdoctoral stays at Universidad de Málaga, Spain, in 2021, and at Pforzheim University, Germany, in 2022, along with a research stay at Universidad de Granada, Spain, in 2024.
Kelly Rojas-Valdez, CENTRUM Catolica Graduate Business School, Lima, Peru and Pontificia Universidad Catolica del Peru, Lima, Peru

Professor at CENTRUM PUCP Business School, Lima, Peru. She holds a Master’s in Strategic Business Management from the Pontificia Universidad Católica del Perú and an International Master’s in Leadership from EADA Business School, Spain. Additionally, she earned both a Bachelor’s and Professional Degree in Hotel Management from Universidad San Ignacio de Loyola. Kelly participated in the Global Colloquium at Harvard Business School, USA, and completed the Strategic Defense and Crisis Management (CEDEYAC) course, developed by the Peruvian Navy and the Center for Hemispheric Defense Studies. She is also a member of the Beta Gamma Sigma International Honor Society.

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