Behavior, verification of information and creation of content on social networks by Seniors. The case of Segovia (Spain)

Authors

DOI:

https://doi.org/10.31921/doxacom.n41a2777

Keywords:

Media literacy, social networks, misinformation, social behavior, aging

Abstract

An analysis of the behavior of senior citizens in Segovia on social networks is presented in this research, evaluating their ability to manage information, create content, and perceive security in these environments. Their virtual behavior also affects how content is created and perceived, as well as how they deal with fraud and scams. The exploratory study uses a mixed method for a comprehensive analysis, combining quantitative and qualitative approaches through 318 respondents and 13 interviewees. As the results indicate, social media can either worsen the situation or place seniors at risk, depending on how they interact with them. In Segovia, WhatsApp is the most widely used social media network among seniors, followed by Facebook and Instagram. Among the youngest, daily usage exceeds two hours, with greater media competition within this sector. The level of confidence in information varies by age, and women are more active than men when it comes to creating content, while men excel in older age groups. The study highlights the crucial role of media literacy in promoting lifelong learning and enhancing technical and critical skills, thereby contributing to a more educated and engaged citizenry.

Downloads

Download data is not yet available.

Global Statistics ℹ️

Cumulative totals since publication
697
Views
1556
Downloads
2253
Total
Downloads by format:
PDF (Spanish) 289 PDF 888 EPUB (Spanish) 97 EPUB 149 HTML (Spanish) 72 HTML 61

Author Biographies

  • Javier Gil Quintana, Universidad a Distancia de Madrid

    PhD in Education, cum laude and extraordinary award (UNED). Graduate in Teaching (University of Valladolid); Master’s Degree in Digital Technologies and Knowledge Society and Master’s Degree in Communication and Education on the Net (UNED); expert in media analysis, digital production and free software (UNED). He has collaborated with teacher training centers in the field of digital learning, active methodologies and gamification. He has worked as a director and teacher in different public centers of Infant and Primary Education, developing innovation projects and receiving various awards for his work. He is an associate professor at the Faculty of Education at UNED. He has 54 publications in high impact journals, 40 chapters and 21 books in SPI publishers. He has been principal investigator of the project ‘Media Literacy for all’ and the project ‘Media Literacy for senior European citizens’ both of the European Commission. He has been part of the research team of projects such as ‘Transliteracies, transmedia competencies, and informal learning strategies in adolescents’ of the Universitat Pompeu Fabra of Barcelona, ‘Interculturality through Digital Educational Media’, ‘YouCheck’, ‘MOOC! MOOC! Chemistry Made in Spain’, etc. He is Principal Researcher of the Group ‘Social Media and Inclusive and Ubiquitous Media Education’ (SMEMIU) at UNED.

  • César Bernal Bravo, Rey Juan Carlos University

    Professor at the Rey Juan Carlos University (URJC) in the area of Social Sciences Teaching, formerly a TU in the area of Teaching and School Organization (University of Almería). Due to this change of area and university –motivated by family circumstances– he has a dual research profile. On the one hand, he maintains his profile as an expert in teaching innovation in the field of ICT, as well as in the field of student and program assessment. On the other hand, he opens lines of research in the fields of digital citizenship, education for democracy, and heritage education. He is the IP of Research Group 348 “Laboratory of Innovation and Applied Teaching” (Madrid R&D Plan). He also maintains his collaboration as a member of the Comunicar Group, a veteran collective in Media Literacy, since 2009. He is a founding member of the Communication and Society Research Center (CYSOC) at the University of Almería. Permanent member of the Chair of Education in Emerging Technologies, Gamification, and Artificial Intelligence (EDUEMER) at Pablo Olavide University. Collaborator of the UNESCO Chair in Democracy, Global Citizenship, and Transformative Education (DCMET) at the University of Quebec, Canada.

References

Acosta Faneite, S. F. (2023). Los enfoques de investigación en las Ciencias Sociales. Revista Latinoamericana Ogmios, 3 (8), 82-95. https://doi.org/10.53595/rlo.v3.i8.084

Arroyo-Menéndez, M., Gutiérrez-Láiz, N. y Criado-Quesada, B (2022). The Digitization of Seniors: Analyzing the Multiple Confluence of Social and Spatial Divides. Land, 11(6):953. https://doi.org/10.3390/land11060953

Balseca, N., Carrillo, F., Merchan, J.M. y Moreno, C.J. (2019). Influencia del Marketing, el Internet y las Redes Sociales en Adultos Mayores: Una revisión de la literatura. Revista Espacios, 40(14), 8, 2019. https://acortar.link/2PtyRE

Bravo, C. B., & Jiménez, R. G.-A. (Eds.). (2024). Participación ciudadana, redes sociales y educación para el siglo XXI. (1st, 2024th-2nd–26th ed.). Dykinson, S.L. https://doi.org/10.2307/jj.13286074

Bernhold, Q. S. (2020). The Role of Media in Predicting Older Adults’ Own Age-Related Communication and Successful Aging. Mass Communication and Society, 24(1), 1–30. https://doi.org/10.1080/15205436.2020.1743862

Blanco, N. y Pirela, J. (2022). La complementariedad metodológica: Estrategia de integración de enfoques en la investigación social. Espacios públicos, 18(45). https://acortar.link/iAmOuC

Bunbury Bustillo, E., Pérez Calle, R., & Osuna-Acedo, S. . (2022). Las Competencias Digitales en personas mayores: de amenaza a oportunidad. Vivat Academia, 155, 173–195. https://doi.org/10.15178/va.2022.155.e1383

Campaña, J. C., & Ortega, R. (2021). Determinants of internet use by the elderly in Spain: time dedicated to search and communications. Economics and Business Letters, 10(1), 16–26. https://doi.org/10.17811/ebl.10.1.2021.16-26

Castillo-Abdul, B. y García-Prieto, V. (2021). Prosumidores emergentes: redes sociales, alfabetización y creación de contenidos. Dykinson.

Chulián, A., Valdivia-Salas, S. y Páez, M. (2024). Una mirada contextual al edadismo. Análisis y Modificación de Conducta, 50(182), 69-88. https://doi.org/10.33776/amc.v50i182.8064

CIIS (2004). Guía sobre el uso responsable y seguro de la tecnología. Centro de Investigación e Innovación Social (CIIS) de la Diputación de Segovia. https://goo.su/dDcuvz

Comisión Europea. (2019). Tackling online disinformation. Comisión Europea. https://acortar.link/Fs0h3l

Domènech, J. M. (2019). El envejecimiento de la población española y su impacto macroeconómico. Papeles de Economía Española, (161), 100-241. https://acortar.link/q26MvF

Fernández-Lores, S., Marquez, J. A. y Villaverde, S. (2021). Mobile Communication and Seniors: An Exploratory Study on Their Consumption of Apps. Journal of Promotion Management, 27(7), 952–970. https://doi.org/10.1080/10496491.2021.1888183

Gil-Quintana, J. (2023). Educación y comunicación en una sociedad postdigital. Investigación documental y análisis de perspectivas. Octaedro.

Gil-Quintana, J., García Blázquez, E., Hueso Romero, J. J. y Romero Rodríguez, L.M. (2024). Redes de comunicação universitária sNOOC para educação midiática de idosos. Texto Livre, 18, e53823. https://doi.org/10.1590/1983-3652.2025.53823

González, M. y Padilla, G. (2018). Inclusión digital y envejecimiento activo: participación de los mayores en redes sociales. Aula Abierta, 47(1), 89-96. https://doi.org/10.17811/rifie.47.1.2018.89-96

Havighurst, R. J. (1963). Successful aging. Processes of aging: Social and psychological perspectives, 1, 299-320. https://doi.org/10.4324/9781315127460-18

Hernández-Sampieri, R. y Mendoza, C. (2018). Metodología de la Investigación: Las rutas cuantitativas, cualitativas y mixtas. 7ma. Edición. McGraw-Hill Interamericana.

Iab Spain (2023). Estudio de redes sociales 2023. Madrid: Iab Spain. https://acortar.link/k0kSrr

Iniesta-Alemán, I., Mancho-Iglesia, A. y Segura-Anaya, A. (2023). Influencia de la prensa en el entorno digital. Análisis del engagement de los veinte periódicos más leídos en España en Twitter. Contratexto, (39), 51-72. https://dx.doi.org/10.26439/contratexto2023.n39.6147

Instituto Nacional de Estadística: Instituto Nacional de Estadística. (2024). Ciencia y tecnología: sociedad de la información. Madrid: Instituto Nacional de Estadística. https://acortar.link/wwUpA

Košir, U. y Štrumbelj, E. (2024). Cybersecurity Threats as Drivers of Smartphone Use in Older Adults: A Revised TAM Approach. arXiv. https://arxiv.org/abs/2409.01771

Lladó Comunicación (2023). Estudio de redes sociales es España. https://acortar.link/OYDV0i

Medina, M.A., Rómulo, C., Bustamante, W., Loaiza, R.M., Martel, C.P. y Castillo, R.Y. (2023). Metodología de la investigación: técnicas e instrumentos de investigación. Instituto Universitario de Innovación Ciencia y Tecnología Inudi Perú. https://doi.org/10.35622/inudi.b.080

Mihailidis, P. y Thevenin, B. (2013). Media Literacy as a Core Competency for Engaged Citizenship in Participatory Democracy. American Behavioral Scientist, 57(11), 1611-1622. https://doi.org/10.1177/0002764213489015

Monge-Laverde, J. D., Chiliquinga-Véjar, L. del C. y Santamaría, G. J. (2024). Uso de redes sociales y envejecimiento activo en adultos mayores. Revista Científica Y Arbitrada de Ciencias Sociales y Trabajo Social: Tejedora, 7(13), 61–75. https://doi.org/10.56124/tj.v7i13.005

Nguyen, A., Mosadeghi, S. y Almario, C. V. (2017). Persistent digital divide in access to and use of the Internet as a resource for health information: Results from a California population-based study. International journal of medical informatics, 103, 49–54. https://doi.org/10.1016/j.ijmedinf.2017.04.008

Pino, A. y Arréguez, S. (2023). Habilidades y estrategias que emplean adultos mayores de la argentina para identificar piezas de desinformación en WhatsApp. Hologramática, 1(38), 5, 19–34. https://acortar.link/1BwBUs

Qi, Y., Zhang, C., Zhou, M., Zhang, R., Chen, Y., & Li, C. (2024). Association between social media use and depressive symptoms in middle-aged and older Chinese adults. Translational psychiatry, 14(1), 430. https://doi.org/10.1038/s41398-024-03142-0

Roldan, E.L., Díaz, R. y Andrés, C. (2023). Redes sociales de apoyo formales e informales para la reducción de pobreza del adulto mayor y su familia. Revista de la Universidad Industrial de Santander, 26. https://doi.org/10.18273/saluduis.55.e:23004

Román, P., Pérez, M. y Tadeu, P. (2021). Active aging and internet use to improve the quality of life of the seniors. Pixel Bit Revista de medios de Educación, 60, 109-134. https://doi.org/10.12795/pixelbit.76963

Santoveña, S. (2020). Entre redes. Tirant Humanidades.

Statista. (2023). Uso de los medios de comunicación en España. Informe Statista. https://n9.cl/uh8uk

Tejedor, S., Romero, L. M. y Gracia, M. (2024). Unveiling the truth: A systematic review of fact-checking and fake news research in social sciences. Journal of Communication and Media Technologies, 14(2), e202427. https://doi.org/10.30935/ojcmt/14455

Teruel, L. (2023). Increasing political polarization with disinformation: A comparative analysis of the European quality press. Profesional De La información, 32(6). https://doi.org/10.3145/epi.2023.nov.12

The Social Media Family (2021). IX Informe sobre el uso de redes sociales en España. https://thesocialmediafamily.com/informe-redes-sociales/

Tirado, R., Rodríguez, A., Álvarez, E., Ortíz, M. Á. y Aguaded, J. I. (2021). Understanding internet appropriation among older people through institutional supports in Spain. Technology in society, 64, 101505. https://doi.org/10.1016/j.techsoc.2020.101505

Tirado-Morueta, R., Rodríguez-Martín, A., Álvarez-Arregui, E., Ortíz-Sobrino, M. Á., & Aguaded-Gómez, J. I. (2023). The digital inclusion of older people in Spain: technological support services for seniors as predictor. Ageing and Society, 43(6), 1409–1435. https://doi.org/10.1017/S0144686X21001173

Unesco (2023, 20 abril). About media and information literacy. https://lc.cx/EcmwRy

Valle, M. S., Barroso, C. L. y Alcalá, L. A. (2022). Perceptions and Attitudes of Spanish “Digital Seniors” Towards E-Government. International Journal of Electronic Government Research (IJEGR), 18(1), 1-19. http://doi.org/10.4018/IJEGR.297228

Vicente, M. R. (2022). ICT for healthy and active aging: The elderly as first and last movers. Telecommunications Policy, 46(3), 102262. https://doi.org/10.1016/j.telpol.2021.102262

Villalobos, L. R. (2019). Enfoques y diseños de investigación social: cuantitativos, cualitativos y mixtos. Educación Superior, (27), 78–82. https://doi.org/10.56918/es.2019.i27

Viñarás, M., Pretel, M. y Quesada, C. (2022). Commerce, social media and Social Inclusion: A Typology of Users Over 60 Years of Age in Spain. Communication & Society, 35(3), 141-154. https://doi.org/10.15581/003.35.3.141-154

Xie, B. y Jaeger, P. T. (2008). Older adults and political participation on the Internet: a cross-cultural comparison of the USA and China. Journal of cross-cultural gerontology, 23(1), 1–15. https://doi.org/10.1007/s10823-007-9050-6

Xie, B. (2021). Information technology and older adults. Encyclopedia of Gerontology and Population Aging (pp. 1-10). Springer, Cham. https://doi.org/10.1007/978-3-030-22009-9

Zambrano, M.A. y Arcentales, L. (2024). La inclusión digital como herramienta de envejecimiento activo en adultos mayores. Revista Científica y Arbitrada de Ciencias Sociales y Trabajo Social: Tejedora, 8(12). https://acortar.link/Nskma4

Published

01-07-2025

Issue

Section

Monographs

How to Cite

Gil Quintana, J., & Bernal Bravo, C. (2025). Behavior, verification of information and creation of content on social networks by Seniors. The case of Segovia (Spain). Doxa Comunicación. Interdisciplinary Journal of Communication Studies and Social Sciences, 41, 417-445. https://doi.org/10.31921/doxacom.n41a2777

Funding data

PlumX Metrics