Audiovisual Narrative and Public Image of the Presidency of the Government of Mariano Rajoy 2011-2018
Keywords:
Public imagen, communication, audiovisual storytellingAbstract
We propose a model to influence the process of formation of the public image of politicians through the construction of an audiovisual narrative elaborated by means of signs capable of symbolizing the characteristics that define the identity of the politician. For this purpose, the presidency of Mariano Rajoy 2011-2018 has been taken as a case study. First, the personal, professional and political characteristics that define the identity of President Rajoy are selected. Subsequently, signs capable of symbolizing these characteristics are identified. Personal, gestural, iconic, technical and political elements, which visually express some attributes, which are abstract and immaterial ideas and which make up an audiovisual narrative transmitted through television. The analysis of surveys conducted during the period under investigation allows us to verify that the characteristics identified as typical of Mariano Rajoy's identity are in the image that the public opinion formed of him as president of the government.
Downloads
Global Statistics ℹ️
|
358
Views
|
118
Downloads
|
|
476
Total
|
|
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Francisco Javier Bosque Orero
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
The authors retain their copyright and grant the journal the right of first publication of their work, which will be simultaneously subject to the Creative Commons License, Attribution-NonCommercial, International License (CC BY-NC 4.0). The scientific community is free to share, copy, and redistribute the material in any medium or format, and to remix, transform, and build upon that material under the following terms: Proper credit must be given (journal, authors, URL/DOI), and it is not used for commercial purposes.
