Online compliments and digital communication: Sexual objectification in adolescence

Authors

DOI:

https://doi.org/10.31921/doxacom.n42a3045

Keywords:

Adolescents, social media, online compliments, sexual objectification, cybersexual harassment.

Abstract

Adolescents use social media as a key tool for communication, initiating and maintaining interpersonal relationships, and expressing their sexuality through bodily self-representation. This study aimed to analyze experiences of sexual objectification through “online compliments” exchanged among adolescents in digital environments; to identify the behaviors of those who send and receive such comments; to understand the intent behind their emission; and to explore the feelings and reactions elicited in adolescents who receive these remarks online. The sample consisted of 232 students (121 girls and 111 boys) enrolled in secondary and post-compulsory education in northwestern Spain, aged between 15 and 18, who participated in 20 focus groups. The main findings reveal that adolescents use social media to share personal images and videos and to engage socially through objectifying comments, particularly directed at girls. These online compliments not only mirror offline experiences but often occur with greater frequency and intensity in virtual contexts. Our results underscore the urgent need to implement comprehensive sex education programs in schools to foster healthy, violence-free socio-affective relationships.

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Author Biographies

  • Rosana Martínez Román, Universidad de Vigo

    Assistant Profesor in the Theory and History of Education area at the Faculty of Education and Social Work of the University of Vigo (Galicia, Spain). She holds a PhD in Educational and Behavioral Sciences from the University of Vigo. Her main research line focuses primarily on sexual violence, both in online and offline spaces, affective-sexual education, and coeducation.

  • Alba Adá Lameiras, Universidad Rey Juan Carlos (Madrid, España)

    Assistant Profesor in the Department of Economics and Business at the Rey Juan Carlos University of Madrid (Spain). She holds a PhD in Communication Sciences from the University of Vigo. Her research line focuses mainly on the analysis of gender representations in the media and new technologies.
    Rey Juan Carlos University,

  • Yolanda Rodríguez Castro, Universidad de Vigo

    Associate Professor in the Area of Personality, Assessment, and Psychological Treatments of the Faculty of Education and Social Work at the University of Vigo (Galicia, Spain). She earned her PhD in Psychopedagogy in 2006. She currently serves as Director of the Equality Unit at the University of Vigo. Her main research focuses on sexual and gender-based violence, both online and offline, gender stereotypes, sexism, and affective-sexual education.

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Published

01-01-2026

Issue

Section

CfP Digital Environments and Mental Health in Young People: Challenges and Opportunities

How to Cite

Martínez Román, R., Adá Lameiras, A., & Rodríguez Castro, Y. (2026). Online compliments and digital communication: Sexual objectification in adolescence. Doxa Comunicación. Interdisciplinary Journal of Communication Studies and Social Sciences, 42, 479-499. https://doi.org/10.31921/doxacom.n42a3045
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