La cultura de la cancelación en redes sociales: impacto en la narrativa pública y desafíos éticos

Claudia Ivett Romero-Delgado; María del Carmen Camacho Gómez; Alma Delia Zamorano Rojas

doi:10.31921/doxacom.3127

Authors

Claudia Ivett Romero-Delgado Panamerican University https://orcid.org/0000-0002-5001-8992
María del Carmen Camacho Gómez Panamerican University https://orcid.org/0000-0002-4121-6081
Alma Delia Zamorano Rojas Panamerican University https://orcid.org/0000-0002-7043-4977

DOI:

https://doi.org/10.31921/doxacom.3127

Keywords:

cancel culture, social media, public narrative, digital ethics

Abstract

This study examines how cancel culture on social media shapes public narratives and raises ethical challenges in digital communication. Based on the analysis of three highly publicized cases on Twitter and Instagram between 2020 and 2023 —Chumel Torres, Zara, and María Elena Ríos— the study identifies prevailing moral frameworks and the role of algorithms in emotional amplification.

Downloads

Download data is not yet available.

Global Statistics

0 Views	0 Downloads
0 Total

Downloads by format:

PDF (Spanish) 0 PDF 0

Author Biographies

Claudia Ivett Romero-Delgado, Panamerican University

Claudia Ivett Romero-Delgado holds a PhD in Documentation Sciences from the Complutense University of Madrid, with academic training in Communication, Institutional Communication, and Anthropology. She is a full-time Research Professor at Universidad Panamericana and a Level I member of the Secretariat of Science, Humanities, Technology, and Innovation (SECIHTI). Her research lies at the intersection of communication, society, and digital culture, focusing on social responsibility, sustainability, organizational reputation, and media studies. She has published in indexed journals and edited volumes and actively participates in international academic forums. She has professional experience as a journalist, editor, and publicist and contributes as a guest columnist for El Economista, engaging in public discourse on communication and societal issues.
María del Carmen Camacho Gómez, Panamerican University

María del Carmen Camacho-Gómez holds a PhD in Documentation Sciences from the Complutense University of Madrid. She is a full-time Research Professor at Universidad Panamericana and a Level I member of the Secretariat of Science, Humanities, Technology, and Innovation (SECIHTI). Her research focuses on audiovisual narrative and historical fiction, with particular attention to meaning-making processes in media products. She has published in peer-reviewed journals and academic books and has participated in national and international conferences. She has over 15 years of professional experience as a screenwriter and audiovisual program coordinator and has collaborated on international projects with the BBC and NHK. This academic and professional background strengthens her analytical and applied approach to communication studies.
Alma Delia Zamorano Rojas, Panamerican University

Alma Delia Zamorano-Rojas holds a PhD in Political and Social Sciences, specializing in Communication, from the National Autonomous University of Mexico (UNAM). She is a full-time Research Professor at Universidad Panamericana and has been a member of the Secretariat of Science, Humanities, Technology, and Innovation (SECIHTI) since 2010. Her research focuses on audiovisual culture and film studies, with particular attention to transformations in Mexican cinema and contemporary narratives. She has published articles, book chapters, and academic works and has participated in national and international conferences. Her work integrates theoretical and methodological approaches to develop a critical understanding of cinema as a cultural phenomenon, combining historical, discursive, and aesthetic analysis within communication studies.

References

Ahmed, S. (2014). The Cultural Politics of Emotion (2nd ed.). Edinburgh University Press.

Bouvier, G., & Machin, D. (2021). What gets lost in Twitter “cancel culture” hashtags? Calling out racists reveals some limitations of social justice campaigns. Discourse & Society, 32(3), 307–327. https://doi.org/10.1177/0957926520977215

Clark, M. D. (2020). Drag them: A brief etymology of so-called “cancel culture.” Communication and the Public, 5(3–4), 88–92. https://doi.org/10.1177/2057047320961562

Fuchs, C. (2023). Digital Fascism: Communication and Culture in the Age of Trumpism and Digital Capitalism. Routledge.

García Canclini, N. (2020). Ciudadanos reemplazados por algoritmos. FLACSO Ecuador; Universidad de Guadalajara; CALAS; Bielefeld University Press; UNSAM; UCR.

Gee, J. P. (2014). An Introduction to Discourse Analysis: Theory and Method (4th ed.). Routledge.

Markham, A., & Buchanan, E. (2012). Ethical Decision-Making and Internet Research: Recommendations from the AoIR Ethics Working Committee (Version 2.0). Association of Internet Researchers.

Norris, P. (2023). Cancel culture: Myth or reality? Political Studies, 71(1), 145–174. https://doi.org/10.1177/00323217211037023

Ronson, J. (2015). So You’ve Been Publicly Shamed. Riverhead Books.

Van Dijck, J., Poell, T., & de Waal, M. (2018). The Platform Society: Public Values in a Connective World. Oxford University Press.