A study of Communication and Marketing Campaigns in the Financial and Banking Sector aimed at Promoting Inclusion and Diversity
Keywords:
estrategic communication, social media, public relations, marketing, Public Opinion, Diversity, Communication and genderAbstract
This thesis provides an in-depth and evaluative analysis of the communication and marketing strategies and tactics that the Spanish financial and banking sector has deployed with the aim of integrating and promoting diversity. In the era of globalisation, diversity and inclusion have become key issues across all sectors, including the business sector and, specifically, the financial sector. In this context, this research aims to investigate how this sector in Spain has shaped its marketing and communication strategies to reflect and advance these values.
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Copyright (c) 2026 José Antonio López
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