The Effects of Polarisation on Social Media on Corporate Communication
Keywords:
polarisation, algorithm, social media, Corporate communication, diversity, equity, inclusionAbstract
The primary aim of this study is to examine the impact of growing polarisation on social media platforms on corporate communication strategies. To address this issue, a dual methodology has been employed, comprising, firstly, a comprehensive review of the relevant academic literature, covering the fields of social media, polarisation phenomena and corporate communication theories. Subsequently, empirical research was carried out based on a quantitative analysis of statistical data obtained through a survey of social media users residing in Spain.
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Copyright (c) 2026 Begoña De Arancibia
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