Nuevos roles del líder político en programas televisivos de infoentretenimiento

Marta Redondo García; Marta Ventura Meneu; Salomé Berrocal Gonzalo

doi:10.31921/doxacom.n30a2

Authors

Marta Redondo García University of Valladolid https://orcid.org/0000-0001-8143-465X
Marta Ventura Meneu University of Valladolid https://orcid.org/0000-0002-0326-3338
Salomé Berrocal Gonzalo University of Valladolid https://orcid.org/0000-0002-0483-0509

DOI:

https://doi.org/10.31921/doxacom.n30a2

Keywords:

Political communication, television, infotainment, politainment, content analysis

Abstract

Traditionally, the role of the politician in mass media is to be the source of information about political news. The beginning of political infotainment in television (politainment) during the 90´s opened a broader range of roles for political leaders as they began to appear in new formats not always informative, talking about their lives, acting as presenters or even as celebrities. The current research studies those new profiles for policitians in TV. The paper suggests the conceptualization which is completed by an empirical study about the roles of the politicians that appear in the TV program Las Mañanas de Cuatro as a significant program of TV infotainment (Sánchez-García y Campos Zabala, 2017). Among the conclusions, it is relevant to note the appearance of the main characters in this format and the roles they assume such as political chroniclers, political debaters or political celebrities.

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Author Biographies

Marta Redondo García, University of Valladolid

University Professor in the University of Valladolid. Member of the Grupo de Investigación Reconocido Nuevas Tendencias en Comunicación (NUTECO). Researcher in several national and international projects. Her main research work focuses in the insight of sensationalism in the mass media, journalistic ethics, infotainment and political communication. She is author or co-author of more than thirty chapters of books and articles published in magazines such as: Comunicar, El Profesional de la Información, Revista Latina de Comunicación Social o Comunicación y Sociedad. She has worked in several media, among them: Antena 3, Televisión Española and Vía Digital. She obtained an Extraordinary Doctorate Award and the Journalism Internet Award of the Junta de Castilla y León.
Marta Ventura Meneu, University of Valladolid

Phd student in the University of Valladolid. Her research work, conducted by Marta Redondo and Salomé Berrocal, is mainly focused on infotainment and politainment. BA in audiovisual communication, advertising and public relations from the Universitat Jaume I of Castellón. Master in New Trends and innovation processes in communication from the Universitat Jaume I, and Master in Teaching Secondary Education from the VIU, Universidad Internacional of Valencia. She has worked during two years as associate professor in the Universidad Carlos III of Madrid, although her professional career has been mainly developed in the mass media environment, working as a journalist in television magazines in Canal 9, Telecinco, Noticias Cuatro and nowadays as TV presenter in news programmes in À Punt Mèdia, the public television network of Valencia.
Salomé Berrocal Gonzalo, University of Valladolid

Tenured Journalism Professor (2007), accredited professor (2016), from the University of Valladolid, specialised in Political Communication from the moment she earned her Doctor´s Degree in 1996 with her thesis carried out in this same area of study. Since then, she has published more than 50 research works, being 6 of them complete monographs. She has taken part in 9 research projects publicly financed both nationally and internationally, in 3 of them acting as the lead researcher. She has spent several research stays, 4 of which were mobilities in competitive regime. It´s worth mentioning her stays in prestigious institutions such as George Washington University, the University of California San Diego, and Suffolk University, in the United States, the University of Toronto in Canada or the universities of Milan and Sapienza, in Italy, among others. She holds four five-year teachers qualifications and three six years research experience degrees.

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