Variación de estilo en interacciones digitales: huéspedes y hoteles en reseñas TripAdvisor

Raquel Ángela Hidalgo Downing

doi:10.31921/doxacom.n31a18

Authors

Raquel Ángela Hidalgo Downing Universidad Complutense de Madrid https://orcid.org/0000-0003-4930-7903

DOI:

https://doi.org/10.31921/doxacom.n31a18

Keywords:

Style variation, consumer reviews, digital communication, internet pragmatics, language standard

Abstract

In this article we analyse variation in communicative style that appears in guests’ reviews and hotel responses on TripAdvisor, the popular travel and tourism platform. The aim of the study is to examine style features that appear in guests’ opinions and hotel responses. Although many studies in computer-mediated communication have identified informality and orality as key features in this type of communication, more recent studies claim the important communicative and linguistic variation that appears in language in CMO, making it impossible to offer an overview of Spanish on the internet, which instead must be observed in situated discourse practices. The analysis of style variation on a corpus composed of reviews and their responses shows that both guests and hotels exhibit traits of adaptability to the medium in order to achieve their communicative goals, but show different and divergent, if not opposed, communication styles, which reflect the users’ social realities and images, and the potential audiences to whom interactions are addressed, ultimately projecting different perceptions of linguistic standards, while expanding the possibilities of linguistic innovation and expression.

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Author Biography

Raquel Ángela Hidalgo Downing, Universidad Complutense de Madrid

She has a PhD. in Hispanic Linguistics and was awarded with Distinction in the Doctoral
Programme of the UCM. She is Associate Professor in Linguistics at the Universidad Complutense de Madrid. She is Main Researcher of the UCM Group Linguistics, Discourse, and Corpus: technologic and didactic applications. She is currently member of the Research grant Pragmatic variation in the expression of politeness in Spanish and is co-Main Researcher (with Prof. Iglesias Recuero) of the Research Grant I+D+i Processes of face management and (im) politeness: linguistic, discourse and historical perspectives. Professor Hidalgo is co-Director, with Professor Joaquín Garrido Medina, of the collection Linguistics and Communication of the Editorial Complutense. Her lines of research are pragmatics, discourse analysis, the grammar-discourse interface, and applied linguistics to language learning/teaching. She has recently published La competencia pragmática en ELE (M. Regueiro, Semántica y pragmática en ELE. Edinumen, 2020), Márquez-Reiter & Hidalgo Downing, Intercultural Communication in a globalized world (en D. Koike & C. Félix-Brasdefer, Handbook of Spanish Pragmatics, 2020).

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