Analysis of media frames in the coverage of 18 Latin American newspapers of the presidential elections of the United States in 2016

Abstract

The media take a fundamental role in the construction of the citizen’s particular vision on the political reality. These informative enterprises present the information in a specific way in order to transmit their own interpretation of the events. On this premise, this work analyzes the frames used by 18 Latin-American media enterprises to inform bout the 2016 USA Presidential Campaign. It starts with the hypothesis that these media, following tendencies found in the results of past investigations, will use mostly strategic frames to inform or present the American political process, and that this tendency will remain regardless the differences between the media enterprises or the countries analyzed. Additionally, specific frames were design to detect which particularities of the American political system were considered to frame the political information.