La humillación mediática de los pretendientes en “Mujeres y Hombres y Viceversa” a partir del doble discurso de género de sus actore

Felipe Alonso-Marcos; Omar Saldaña

doi:10.31921/doxacom.n27a9

Authors

Felipe Alonso-Marcos Universitat Internacional de Catalunya, Barcelona https://orcid.org/0000-0002-7412-4984
Omar Saldaña Universitat de Barcelona https://orcid.org/0000-0002-1169-1594

DOI:

https://doi.org/10.31921/doxacom.n27a9

Keywords:

Dating show, Reality show, Media Humiliation, media discourse, Gender discourse

Abstract

Reality shows provide learning based on real models as a source of entertainment. We aim to study the media articulation of the discourse concerning love, conquest, and sexuality based on the analysis of a longitudinal sample composed of 22 programs of Mujeres y Hombres y Viceversa. The results demonstrate that although both men and women are widely criticized, especially regarding their behaviour and personality, men are judged simultaneously more positively than women. The program shows a double discourse, which despite being articulated by the direction in a way that seems politically correct, is based on humiliation and masks an articulation fraught with microsexism.

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Author Biographies

Felipe Alonso-Marcos, Universitat Internacional de Catalunya, Barcelona

Ph.D. in Social Communication, distinction Cum Laude, from the University Pompeu Fabra (UPF), and a Master’s Degree in Advanced Studies in Social Communication from the University Pompeu Fabra (UPF). He is a graduate in Journalism, University Pompeu Fabra (UPF) and has a degree in Philosophy from the University of Barcelona (UB). He is currently an associate professor at the International University of Catalonia (UIC) and the Escola Superior de Relacions Públiques (ESRP), an associated centre of the University of Barcelona (UB). His main research areas are Theories of Communication –in particular, the Spiral of Silence Theory–, Public Opinion, and Contemporary Philosophy. His work has been published in prestigious international and national journals such as Public Understanding of Science, Journal of Contingencies and Crisis Management, or American Behavioral Scientist
Omar Saldaña, Universitat de Barcelona

a Ph.D. in Psychology, distinction Cum Laude, from the University of Barcelona (UB), and a Master’s Degree in Methodology of Behavioural Sciences and Health from the National Distance Education University (UNED). He has a degree in Psychology from the University of Barcelona (UB) and is a graduate in Advertising and Public Relations, Escola Superior de Relacions Públiques (ESRP). He is currently a teacher and researcher in the Department of Social Psychology and Quantitative Psychology at the University of Barcelona. His primary research areas centre on the delimitation and evaluation of coercive persuasion and psychological abuse applied in different areas. He has participated in competitive investigation and teaching innovation projects. He currently combines his research activity with teaching within the framework of social psychology and collective behaviour.

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