Frames en 280 caracteres: un estudio sobre el proceso de incorporación de los marcos propuestos por Folha Online y Estadão. com en los posts de las audiencias en Twitter

Carla Tonetto Beraldo; Alix del Carmen Herrera

doi:10.31921/doxacom.n32a19

Authors

Carla Tonetto Beraldo Federal University of Bahia (UFBA), Brazil https://orcid.org/0000-0002-1526-0265
Alix del Carmen Herrera Federal University of Bahia (UFBA), Brazil https://orcid.org/0000-0002-6745-3835

DOI:

https://doi.org/10.31921/doxacom.n32a19

Keywords:

Framing, Twitter, media discourse, social media

Abstract

This article aims to seek connections between the discourses of Folha Online and Estadão.com and the discourses in the posts of their audiences on Twitter around a controversial political event which took place in Brazil in 2019. The discussion arises in a context marked by political affections, strongly established within the Brazilian people after controversial episodes widely reported by the press, ranging from a general mistrust of the media to an energetic defense of individual political positions. Adopting a qualitative and quantitative methodology, we use keywords as units of analysis, and consider both the frequency in the use of those words and the framing function that each one exerts. The results show a relationship between the frames proposed by the media and those used by the audience, but these vary according to each function suggested by Entman (1993).Keywords

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Author Biographies

Carla Tonetto Beraldo, Federal University of Bahia (UFBA), Brazil

She has a degree in Social Communication (Pontificia Universidade Católica - PUC), is a specialist
in editorial production from the Faculty of Social Communication Cásper Líbero and a Master’s candidate in the graduate program of Communication and Contemporary Culture of the Federal University of Bahia (UFBA - Brazil) . In addition, she is a fellow of the National Council for Scientific and Technological Development (CNPq). She is currently part of the Online Journalism Research Group (GJOL), whose research in the field of journalism in digital networks and new communication technologies has been pioneering since 1995. There, she develops a research, the central theme of which is accessibility to digital media and the responsibility of journalists in creating inclusive content. Directing her gaze particularly to the technology-journalism relationship and how it has changed the classic principles of the profession.
Alix del Carmen Herrera, Federal University of Bahia (UFBA), Brazil

She is a Social Communicator and Journalist, with a focus on communication for social development (Minuto de Dios University, Colombia), a Master’s candidate in Contemporary Communication and Culture (Federal University of Bahia, Brazil) and a member of the Online Journalism Research Group (GJOL) since 2019. She develops a research project on the relationship with audiences within the media that use memberships as a business and editorial model. She is a fellow of the National Council for Scientific and Technological Development (CNPq), Brazil.

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