La interdisciplinariedad de los perfiles profesionales como base de la lucha contra el odio en las redes sociales: Rewind

Olga Kolotouchkina; María Henar Alonso Mosquera; Juan Enrique Gonzálvez Vallés

doi:10.31921/doxacom.n27a16

Authors

Olga Kolotouchkina CEU San Pablo University, Madrid https://orcid.org/0000-0002-8348-8544
María Henar Alonso Mosquera CEU San Pablo University, Madrid https://orcid.org/0000-0003-1661-9900
Juan Enrique Gonzálvez Vallés CEU San Pablo University, Madrid https://orcid.org/0000-0001-5127-7753

DOI:

https://doi.org/10.31921/doxacom.n27a16

Keywords:

Facebook, hate, social networks, profiles, educational innovation

Abstract

In the search for new initiatives that could attract students, a group of professors proposed participation in the Facebook Challenge P2P organized by Edventure Partners. The selection of the participating students was done by establishing an interdisciplinary filter in the profiles that were to be selected. After the selection of students, we worked with a real briefing and budget, creating an original communicative space where an online campaign aimed at the prevention of extremism in the networks was developed. The campaign was more than successful since it got the first position in the European event and the third in the world; in addition, it earned the Prize for Teaching Innovation from the CEU San Pablo University.

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Author Biographies

Olga Kolotouchkina, CEU San Pablo University, Madrid

PhD in Communication Sciences. Professor of Audiovisual Communication and Brand Management at CEU San Pablo University. Visiting researcher at Waseda University of Tokyo and the University of Toronto. Researcher trends city brand and territory brand. Member of the International Place Branding Association and the American Advertising Academy.
María Henar Alonso Mosquera, CEU San Pablo University, Madrid

Professor in the field of advertising and marketing since 2001 and she is being teaching various subjects of these disciplines at Rey Juan Carlos University, San Pablo CEU University, the Higher Institute of Professional Studies, as well as in various postgraduate programs. She holds a PhD since 2010 and she is accredited by ANECA as hired doctor professor, assistant doctor professor and professor of university. She has held the position of marketing director at CEU San Pablo University, being responsible for the Center for Employment Guidance and Information, and also coordinator of the Publicity and Public Relations degree.
Juan Enrique Gonzálvez Vallés, CEU San Pablo University, Madrid

Associate Professor of the Department of Audiovisual Communication and Advertising at CEU San Pablo University. Doctor of Information Sciences from the Complutense University of Madrid. Accredited by ANECA as Assistant Doctor Professor. He is also part of the Research Group ‘Concilium’, as well as of the Spanish Society of Ibero-American Communication Studies and Forum 21st, where he is the editor of the scientific journals ‘Vivat Academia’ and SEECI Journal. In the professional field, he has worked in several media, with outstanding participation in the digital media Sportyou.es and LigaBBVA.com. In addition, he was the coordinator of the digital communication of the project ‘BBVA-Carlos Soria’.

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