Información política y exposición incidental en las redes sociales: un análisis de Argentina, Chile, España y México

Javier Serrano Puche; Carmen Beatriz Fernández; Jordi Rodríguez Virgili

doi:10.31921/doxacom.n27a1

Authors

Javier Serrano Puche University of Navarra https://orcid.org/0000-0001-6633-5303
Carmen Beatriz Fernández University of Navarra https://orcid.org/0000-0003-0609-0695
Jordi Rodríguez Virgili University of Navarra https://orcid.org/0000-0002-7952-5664

DOI:

https://doi.org/10.31921/doxacom.n27a1

Keywords:

Political communication, News, Incidental exposure, Social media, Facebook

Abstract

Information consumption is not an independent activity anymore. Instead, it forms part of a continuous connection to the digital space. Thus, users do no often deliberately search for news on social networks. Instead, it is found accidentally amongst other social or entertainment contents. The phenomenon of incidental exposure is an emerging trend in digital consumption, having ramifications for political participation and citizens’ understanding of public affairs. This work provides a comparative analysis of digital users’ incidental exposure to news in four Spanish-speaking countries, on three platforms: Facebook, YouTube, and Twitter. Samples from Argentina (n = 2,003), Chile (n = 2,005), Spain (n = 2,006) and Mexico (n = 2,003), have been used from those surveyed in the Digital News Report 2017. The results show that a) Spain is the country with the highest incidental exposure rate among users who use social networks to be informed; b) it is more frequent when using Facebook and YouTube than on Twitter; and c) age, ideological orientation and the degree of interest in news influence this phenomenon.

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Author Biographies

Javier Serrano Puche, University of Navarra

Senior Assistant Professor at the School of Communication of the University of Navarra and a research fellow for the Center for Internet Studies and Digital Life at the same university. He is a collaborator on the ‘Emotional Culture and Identity’ project at the Institute for Culture and Society. He has been a visiting researcher at the London School of Economics (LSE). His lines of research are digital news consumption, emotions linked to the use of technology and media literacy. His publications on these topics have featured in publishers such as Springer, IGI Global, McGraw Hill as well as in journals like the International Journal of Communication, Comunicar or Communication & Society
Carmen Beatriz Fernández, University of Navarra

Researcher and doctoral candidate at the Center for Internet Studies and Digital Life of the School of Communication at the University of Navarra (UNAV). She teaches Political Communication in the IESA (Venezuela and Panama), UNAV and UNIR. She has a Master in Business Administration (IESA, Venezuela) and Electoral Campaigns (University of Florida, USA). She is the president of DataStrategia and coordinator of the website of Iberoamerican Policy e-lecciones.net and the co-founder of the Organization of Latin American Political Consultants OCPLA. She was awarded the Aristotle Excellence Award 2010 for her work in cyberpolitics and is also part of the “Global Dream Team,” which recognises the best political consultants in the world. She has also been awarded the Eikon Regional 2013 award for the best viral campaign, as well as several “Victory Awards” (2014-2017) for influential women, academic excellence and the best social network campaigns.
Jordi Rodríguez Virgili, University of Navarra

Professor of Political Communication in the School of Communication, University of Navarra (UNAV) and the vice dean of Teaching Staff and Academic Organisation in its Faculty of Communication. He is a researcher at the Centre for Internet Studies and Digital Life at the UNAV. He has been a visiting professor at the Graduate School of Political Management at The George Washington University. In 2016 he was awarded the Victory Award for Merit for Excellence in Teaching in Political Communication. He has been the director of the Master’s degree program in Political and Corporate Communication (MCPC) at UNAV.

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