Examinando la reputación desde la perspectiva de la comunicación: una revisión sistemática
DOI:
https://doi.org/10.31921/doxacom.n37a1925Palabras clave:
reputación corporativa y organizativa, meta-análisis, comunicación, relaciones públicasResumen
Este estudio tiene como objetivo revisar de forma sistemática la investigación en comunicación centrada en la reputación. Después de un estudio de varias bases de datos, se seleccionaron un total de 366 artículos revisados por pares de las revistas científicas de comunicación. Este estudio adoptó un análisis cuantitativo de contenido para examinar las revistas, así como la progresión, las metodologías, los géneros y las plataformas de los medios, además de la distribución geoespacial de los temas tratados y las afiliaciones de los primeros autores. Los resultados revelaron que los artículos de comunicación centrados en la reputación han aumentado durante la última década. La mayoría de los artículos se publicaron en revistas de relaciones públicas (RR.PP.) y adoptaron metodologías cuantitativas de investigación. Las teorías más utilizadas estaban relacionadas con las teorías de comunicación, RR.PP. y comunicación de crisis. Los artículos versaban principalmente sobre las redes sociales y luego sobre los géneros y plataformas de los medios digitales. Las regiones consideradas y las afiliaciones de los primeros autores se centraron en los EE. UU.
Descargas
Referencias
Abu Arqoub, O., Efe Özad, B., & Elega, A. A. (2019). The Engineering of Consent: A State-of-the-Art Review. Public Relations Review, 45(5), 101830. https://doi.org/10.1016/j.pubrev.2019.101830
Abu Arqoub, O., Elega, A. A., Efe Özad, B., Dwikat, H., & Oloyede, F. A. (2020). Mapping the Scholarship of Fake News Research : A Systematic Review. Journalism Practice, 0(0), 1–31.
https://doi.org/10.1080/17512786.2020.1805791
Barnett, M. L., & Pollock, T. G. (2012). The Oxford Handbook of Corporate Reputation. OUP Oxford. Retrieved from https://acortar.link/JAr96L
Botan, C. H., & Taylor, M. (2004). Public Relations: State of the Field. Journal of Communication, 54(4), 645–661. https://doi.org/10.1093/joc/54.4.645
Bratus, Y., & Sydorov, M. (2021). Adaptation of the RepTrak Model to Measure the Reputation of Higher Education Institutions. Proceedings of the International Conference on Social Science, Psychology and Legal Regulation (SPL 2021), 617(Spl), 32–38. https://doi.org/10.2991/assehr.k.211218.006
Carroll, Craig E. (2008). Corporate Reputation. In W. Donsbach (Ed.), The International Encyclopedia of Communication (First Edit, p. 5694). Blackwell Publishing Ltd.
Carroll, Craig E. (2013a). Corporate Reputation and the Multi-Disciplinary Field of Communication. In C E Carroll (Ed.), Handbook of Communication and Corporate Reputation (pp. 1–10). Wiley-Blackwell. https://doi.org/10.1002/9781118335529
Carroll, Craig E. (Ed.). (2013b). The handbook of communication and Corporate Reputation (First Edit). Wiley-Blackwell. Retrieved from https://acortar.link/jt6FGS
Carroll, Craig E. (Ed.). (2016). The SAGE Encyclopedia of Corporate Reputation. Thousand Oaks, CA: SAGE Publications. https://doi.org/https://dx.doi.org/10.4135/9781483376493
Chan, T. J., Sathasevam, T., Noor, P. N., Khiruddin, A. M., & Hasan, N. A. M. (2018). Application of Selected Facets of RepTrakTM Reputation Model on Carlsberg Malaysia as One of the Companies in Tobacco, Gambling, Alcohol and Pornography (TGAP) Industry. International Journal of Academic Research in Business and Social Sciences, 8(1). https://doi.org/10.6007/ijarbss/v8-i1/3804
Chory, R. M., Mainiero, L., & Horan, S. M. (2022). Workplace Romance and Career Reputation Effects across Industries. International Journal of Business Communication, 1(22). https://doi.org/10.1177/23294884221100800
Cobos-Urbina, E. (2021). Social Media: useful for high-risk industries? A study of nuclear energy in Spain. Communication & Society, 34(1), 143–154. https://doi.org/10.15581/003.34.1.143-154
Cohen, J. (1960). A Coefficient of Agreement for Nominal Scales. Educational and Psychological Measurement, 20(1), 37–46. https://doi.org/10.1177/001316446002000104
Davies, G., & Miles, L. (1998). Reputation Management : Theory versus Practice. Corporate Reputation Review, 2(1), 16–27
Du Plessis, C. (2018). Social media crisis communication: Enhancing a discourse of renewal through dialogic content. Public Relations Review, 44(5), 829–838. https://doi.org/10.1016/j.pubrev.2018.10.003
Dudzic, E. (2018). Online reputation management – the study of polish life science companies. Megatrends and media, 52, 18–31.
Duffy, B. E., & Chan, N. K. (2019). “You never really know who’s looking”: Imagined surveillance across social media platforms. New Media and Society, 21(1), 119–138. https://doi.org/10.1177/1461444818791318
Elega, A. A., Aluç, E., Abu Arqoub, O., & Ersoy, M. (2022). Charting the Progression of a Journalism Subarea: A Meta-Analysis of Peace Journalism Scholarship. International Journal of Communication, 16, 1823–1850. Retrieved from https://acortar.link/7BLR2k
Elega, A. A., & Efe Özad, B. (2018). New Media Scholarship in Africa: An Evaluation of Africa-Focused Blog Related Research from 2006 to 2016. Quality and Quantity, 1–16. https://doi.org/10.1007/s11135-017-0659-4
Elega, A. A., Efe Özad, B., Oloyede, F., Omisore, O. T., & Abu Arqoub, O. (2020). Has Blog Reader–Focused Research Evolved? SAGE Open, 10(4), 215824402096878. https://doi.org/10.1177/2158244020968786
Ferreira, M., & Zambaldi, F. (2019). The Mediating Role of Consumer Engagement with the Brand Community and Its Effect on Corporate Reputation. JMM International Journal on Media Management, 21(1), 45–64. https://doi.org/10.1080/14241277.2019.1585354
Fleiss, J. L. (1971). Measuring Nominal Scale Agreement Among Many Raters. Psychological Bulletin, 76(5), 378–382
Fombrun, C. J., & van Riel, C. B. M. (1997). The Reputational Landscape. Corporate Reputation Review, 1(1), 5–13. https://doi.org/10.1057/palgrave.crr.1540008
Fombrun, C., & Shanley, M. (1990). What’S in a Name? Reputation Building and Corporate Strategy. Academy of Management Journal, 33(2), 233–258. https://doi.org/10.2307/256324
Fombrun, Charles J. (1996). Reputation: Realizing Value from the Corporate Image (illustrate). Harvard Business School Press
Fombrun, Charles J., Ponzi, L. J., & Newburry, W. (2015). Stakeholder tracking and analysis: The RepTrak® System for measuring corporate reputation. Corporate Reputation Review, 18(1), 3–24. https://doi.org/10.1057/crr.2014.21
Fuchs, L., Pernul, G., & Sandhu, R. (2011). Roles in Information Security - a Survey and Classification of the Research Area. Computers and Security, 30(8), 748–769. https://doi.org/10.1016/j.cose.2011.08.002
Gill, R. (2016). The AFL Brand and Umpires’ Reputation through Media Commentaries. Asia Pacific Public Relations Journal, 17(1), 42–59
Gotsi, M., & Wilson, A. M. (2001). Corporate reputation: seeking a definition. Corporate Communications: An International Journal, 6(1), 24–30. https://doi.org/1356-3289
Gray, E. R., & Balmer, J. M. T. (1998). Managing Corporate Image and Corporate Reputation. Long Range Planning, 31(5), 695–702. https://doi.org/10.1016/S0024-6301(98)00074-0
Günther, E., & Domahidi, E. (2017). What communication scholars write about: An analysis of 80 years of research in high-impact journals. International Journal of Communication, 11, 3051–3071. https://doi.org/1932–8036/20170005
Holtzhausen, D., & Zerfass, A. (2014). The Routledge Handbook of Strategic Communication. (D. Holtzhausen & A. Zerfass, Eds.), The Routledge Handbook of Strategic Communication. Routledge. https://doi.org/10.4324/9780203094440
Huang-Horowitz, N. C. (2015). Public relations in the small business environment: Creating identity and building reputation. Public Relations Review, 41(3), 345–353. https://doi.org/10.1016/j.pubrev.2014.10.018
Hutton, J. G., Goodman, M. B., Alexander, J. B., & Genest, C. M. (2001). Reputation management: the new face of corporate public relations? Public Relations Review, 27(3), 247–261. https://doi.org/10.1016/S0363-8111(01)00085-6
Kim, J. R., & Cha, H. (2013). The effect of public relations and corporate reputation on return on investment. Asia Pacific Public Relations Journal, 14(1/2), 108–130.
Kotras, B. (2020). Opinions that matter: the hybridization of opinion and reputation measurement in social media listening software. Media, Culture & Society, 42(7–8), 1495–1511. https://doi.org/10.1177/0163443720939427
L. Heath, R. (Ed.). (2013). Encyclopedia of Public Relations. Encyclopedia of Public Relations (2nd Editio). SAGE Publications, Inc. https://doi.org/10.4135/9781452276236
Lange, D., Lee, P. M., & Dai, Y. (2011). Organizational reputation: A review. Journal of Management, 37(1), 153–184. https://doi.org/10.1177/0149206310390963
Li, S., & Tang, S. (2012). Mass Communication Research on China from 2000 to 2010: a Meta-Analysis. Asian Journal of Communication, 22(4), 405–427. https://doi.org/10.1080/01292986.2012.681668
Liu, X. “Sunny,” & Wei, R. (2017). Trends and patterns in communication research on Asia: A review of publications in top SSCI journals, 1995-2014. MedieKultur: Journal of Media and Communication Research, 33(62), 12. https://doi.org/10.7146/mediekultur.v33i62.24345
Livingstone, S. (1998). Relationships between media and audiences: prospects for audience reception studies. Media, Ritual and Identity: Essays in Honor of Elihu Katz, 1–12. https://doi.org/10.1177/0190272512467653
Maor, M. (2020). Strategic communication by regulatory agencies as a form of reputation management: A strategic agenda. Public Administration, 98(4), 1044–1055. https://doi.org/10.1111/padm.12667
Matthews, C. M. (2012). Federal Support for Academic Research. Congressional Research Service. USA. https://doi.org/10.7551/mitpress/1687.003.0009
Oksiutycz, A., & Kunene, S. (2017). Contribution of Online Corporate Communication to Brand Reputation among Millennials in the Vaal Region. Communicatio, 43(3–4), 74–94. https://doi.org/10.1080/02500167.2017.1340318
Origgi, G. (2014). Reputation : what it is and why it matters. Crisis, Issues and Reputation Management. London & Philadelphia: Kogan Page Limited.
Pollak, F., & Svetozarovova, N. (2017). Reputation of Slovak Teaching Hospitals-selected Perspectives. In Megatrends & Media (Vol. 65, pp. 318–334). https://doi.org/978-80-8105-861-5
Ponzi, L. J., Fombrun, C. J., & Gardberg, N. A. (2011). RepTrak pulse: Conceptualizing and validating a short-form measure of corporate reputation. Corporate Reputation Review, 14(1), 15–35. https://doi.org/10.1057/crr.2011.5
Salgado, P. (2012). Reputation Management. Sabrina Helm; Kerstin Liehr-Gobbers; Christopher Storck. Heidelberg/Berlin: Springer (2011). Comunicação e Sociedade, 220–221. https://doi.org/10.17231/comsoc.23(2012).1368
Schultz, F., Utz, S., & Göritz, A. (2011). Is the medium the message? Perceptions of and reactions to crisis communication via twitter, blogs and traditional media. Public Relations Review, 37(1), 20–27. https://doi.org/10.1016/j.pubrev.2010.12.001
Shim, K., & Yang, S. U. (2016). The effect of bad reputation: The occurrence of crisis, corporate social responsibility, and perceptions of hypocrisy and attitudes toward a company. Public Rrelations Review, 42(1), 68–78. https://doi.org/10.1016/j.pubrev.2015.11.009
Şirzad, N. (2022). A review in the framework of reputation management and consumer relations: online reputation components model proposal. Doğuş Üniversitesi Dergisi, 23(1), 219–242. https://doi.org/10.31671/doujournal.957602
Sohn, Y. J., & Lariscy, R. W. (2015). A “Buffer” or “Boomerang?”- The Role of Corporate Reputation in Bad Times. Communication Research, 42(2), 237–259. https://doi.org/10.1177/0093650212466891
Tameling, K., & Broersma, M. (2013). De-converging the newsroom. International Communication Gazette, 75(1), 19–34. https://doi.org/10.1177/1748048512461760
Van Riel, C., & Fombrun, C. (2007). Essentials of corporate communication: implementing practices for effective reputation management. Choice Reviews Online (first edit). New York and London: Routledge. https://doi.org/10.5860/choice.45-0957
Volkmer, I. (2013). International Communication Theory in Transition: Parameters of the New Global Public Sphere. Retrieved from https://acortar.link/MbdFLC
Vrabec, N., & Odziomková, J. (2018). Reality in Media Arts , Media Language and Media Education Online Identity and Reputation in Cyberspace: New Trends , Strategies and Tools To Prevent and Address Crisis Communication Situations. Megatrends and Media, 321–336.
Walker, K. (2010). A systematic review of the corporate reputation literature: Definition, measurement, and theory. Corporate Reputation Review, 12(4), 357–387. https://doi.org/10.1057/crr.2009.26
Wasike, B. (2017). Africa Rising: An Analysis of Emergent Africa-focused Mass Communication Scholarship from 2004 to 2014. International Journal of Communication, 11(1), 198–219.
Zheng, P., Liang, X., Huang, G., & Liu, X. (2016). Mapping the Field of Communication Technology Research in Asia: Content Analysis and Text Mining of SSCI Journal Articles 1995–2014. Asian Journal of Communication, 26(6), 511–531. https://doi.org/10.1080/01292986.2016.1231210
Zinko, R., Ferris, G. R., Blass, F. R., & Laird, M. D. (2007). Toward a Theory of Reputation in Organizations. Research in Personnel and Human Resources Management, 26(07), 163–204. https://doi.org/10.1016/S0742-7301(07)26004-9
Descargas
Publicado
Número
Sección
Licencia
Derechos de autor 2023 Omar Abuarqoub
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial 4.0.
Cómo citar
