El retorno de Los Reyes Taumaturgos: un análisis del discurso presidencial en México y Brasil durante la emergencia del COVID-19 en el 2020
DOI:
https://doi.org/10.31921/doxacom.n41a2355Palabras clave:
Populismo, pandemia/COVID-19, América Latina, análisis crítico del discurso, noticias falsasResumen
Este trabajo analiza el discurso utilizado por los presidentes López Obrador en México y Jair Bolsonaro en Brasil durante la irrupción de la pandemia del año 2020. Ambos casos guardan importantes similitudes: los dos líderes mantuvieron una actitud negacionista hacia la enfermedad, tratando de mantener su popularidad y contradiciendo los argumentos científicos sobre el impacto de la pandemia. Este artículo se basa en el Análisis Crítico del Discurso (ACD), el trabajo de campo recopila información publicada en perfiles de redes sociales y noticias en línea. Los resultados mostrarán cómo la aprobación pública presidencial se centró en la construcción de un discurso alternativo, basado en noticias falsas, uso de redes sociales y polarización política que exalta la figura de un presidente mesiánico con poderes sobrenaturales.
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Derechos de autor 2025 David Ramírez Plascencia

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