Technological implications of audiovisual to mobile devices. State of the art and proposals of models of production

Abstract

The evolution of digital technology, increasingly audio-visual, proposes a way of diffusion of contents that contributes new perspectives to the production: the mobile devices. These media contribute individuality in the consumption - one mobile, one person - and the possibility of initiating schemes of bidirectional communication. In other hand, they demand an effort of producers and broadcasters, not to adapt the already existing contents in TV, but to create new formats and products for this new paradigm of the audio-visual communication. This way, the current moment of the question will be revised - the existing panorama in Spain in what to audio-visual mobile it refers - and later, there will be exposed a series of efficient offers of production depending on the classic audio-visual kinds.