Online communication of Environmental CSR in Spanish and Italian fast fashion companies: The cases of Zara and OVS (2014-2018)
Abstract
The research addresses the communication management of Corporate Social Responsibility (CSR) in the Fashion sector, with particular attention to online communication of one of the spheres of Corporate Social Responsibility (CSR): environmental sustainability. The UN Conference on Trade and Development (UNCTAD, 2019) called on the Fashion sector to integrate the principles of sustainability into its business strategies, paying special attention to 'fast fashion' to which it attributed a greater responsibility. For this reason, it has been fast fashion that has focused this research, with particular attention to the Spanish and Italian markets, carrying out an analysis of the case focused on the management of digital communication of environmental social responsibility carried out by two brands: Zara and OVS. The analysis focuses on the communication made through their respective corporate websites, online press rooms and their social networks (Facebook, Twitter and Instagram).
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Copyright (c) 2021 Raquel Martín López
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