The global expansion of videogames. Risks of corporate concentration in the era of digital capitalism
DOI:
https://doi.org/10.31921/doxacom.n36a1710Keywords:
Videogames, cultural and creative industries, concentration, digital convergence, digital capitalismAbstract
The relevance of the economic aspect of the video game industry is developed from a series of processes of concentration of corporations specialized in information and communication technologies. These companies work from a capitalist logic where they dominate, control and direct the different creative stages of the design and commercialization. The main objective of this essay is identify the processes of concentration and integration of the video game industry, with the intention of establishing some characteristics of this industry in the processes of digital capitalism. Therefore, the main objective of this essay is to establish the characteristics of the video game industry in the processes of digital capitalism, from its processes of concentration and integration. The main observations are related to the business models of large corporations to develop and market video games, using strategies to avoid risks and generate effective monetization processes. Likewise, the practice of video games is redefining consumption habits where the intensive use of the mobile phone generates new cultural practices. Cultural and creative industries evolve continuously and permanently, so the expansion of the video game industry has reached a level of planetary hegemony in technological and economic terms and enables the development of new agencies.
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