Principios de estrategia publicitaria y gestión de marcas. Nuevas tendencias de Brand Management
Abstract
Ficha técnica:
Jorge David Fernandez Gómez
Editorial McGraw-Hill Interamericana de España
Madrid, 2013
217 pp.
ISBN: 978-84-48183-73-8
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Copyright (c) 2022 Laura Monteagudo Barandalla
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