Media labs as catalytic agents of journalistic innovation: concept, situation in Spain and experts’ vision
Keywords:
Innovation labs, media, media labs, journalistic innovation, SpainAbstract
The object of study of this research focuses on innovation laboratories, understood -in a first simple approximation- as units that some media have set up to experiment and come up with new formulas, products and services that provide value to consumers. In this sense, the labs were born as a strategic response of some media to the need and urgency to innovate in order to generate formulas with which to be in a better position to overcome the serious crisis that the media in general and journalism in particular have been going through for three decades. The thesis consists of three chapters. The first one conceptualizes the term, the second one examines the implementation of labs in Spanish journalistic media and the third one explores the vision of 18 experts regarding the features that characterize these spaces, strengths, weaknesses, contributions to journalistic innovation and good practices for their operation.
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Copyright (c) 2023 Christian Camilo Satizábal Idárraga
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