The rol of the media in the commodification of sport
DOI:
https://doi.org/10.31921/doxacom.n18a1Keywords:
Sport, television, fans, journalism, football, commodificationAbstract
The article proposes a theoretical approach for understanding the transformation of the moderm elite sport due to the influence of mass media, and more precisaly, examine the so-called commodification process that in the last decades has turned sport into a commodity ready for global consumption. In order to assess the framework, the work identifies the relationship between three main actors: sporting institutions, media and fans. The author reflects on the downsides derived by the model while ascertains the singularity of the sports as commodity- half lucrative good, half sentiment.
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Copyright (c) 2014 Hibai López González
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
The authors retain their copyright and grant the journal the right of first publication of their work, which will be simultaneously subject to the Creative Commons License, Attribution-NonCommercial, International License (CC BY-NC 4.0). The scientific community is free to share, copy, and redistribute the material in any medium or format, and to remix, transform, and build upon that material under the following terms: Proper credit must be given (journal, authors, URL/DOI), and it is not used for commercial purposes.
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