Analysis of sentiment in the European Central Bank’s social media activity during the Covid-19 pandemic and Ukraine War: A navigating crisis communication

Tănase Tasențe; Maria Alina Caratas; Tariq Tawfeeq Yousif Alabdullah

doi:10.31921/doxacom.n38a2051

Authors

Tănase Tasențe Ovidius University of Constanta, Rumanía https://orcid.org/0000-0002-3164-5894
Maria Alina Caratas Ovidius University of Constanta, Rumanía
Tariq Tawfeeq Yousif Alabdullah University of Basrah, Iraq

DOI:

https://doi.org/10.31921/doxacom.n38a2051

Keywords:

European Central Bank, crisis communication, sentiment analysis, social media engagement, public trust

Abstract

To assess and comprehend the communication strategy used by the European Central Bank (ECB) throughout the Covid-19 pandemic and war in Ukraine, this study considers the crisis communication tactics of the ECB. The study analyzes 11,781 tweets from the ECB's official Twitter account using sentiment analysis to look at how the Bank interacts with the public and how it uses adaptive communication strategies in these trying times. This research innovatively employs the AFINN and NRC sentiment analysis methods to evaluate the ECB's crisis communication. NRC's use of a comprehensive lexicon for emotional identification complements the pre-computed sentiment ratings of AFINN. The ECB's use of positive, clear communication built public trust and underlines sentiment analysis's utility in strategic crisis communication. The study's detailed investigation offers insights for improving crisis communication plans for better public engagement and economic stability.

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Author Biographies

Tănase Tasențe, Ovidius University of Constanta, Rumanía

Lecturer and ERASMUS coordinator at the Faculty of Law and Administrative Sciences at Ovidius University in Constanta. He holds a bachelor's, master's, and doctoral degree in Communication Sciences and a master's degree in European Administration, Institutions, and Public Policies. With over 100 published scientific papers and 4 authored books on institutional communication through social media and public policy strategies, the author has made significant contributions to the academic community. Additionally, he is the director of two international public relations companies, Plus Communication and International Communication & PR, where they have overseen marketing, advertising, and public relations campaigns for renowned multinational companies. His combination of academic and professional experience has equipped them with the necessary skills and knowledge to excel in various fields of communication and administration.
Maria Alina Caratas, Ovidius University of Constanta, Rumanía

Lecturer at Ovidius at the Faculty of Law and Administrative Sciences, Ovidius University of Constanta, Romania, teaching economics, public finance, public management and projects in the public sector. Her research interests include corporate governance, organizational culture, corporate social responsibility, sustainability, and economics. She has a PhD in accounting from the Bucharest University of Economic Studies and is a postdoctoral researcher at the same institution. While working as a researcher on a Interregional project about reducing marine litter from Black Sea Basin she got inspired to become more active in environment protection, and she pledged to empower and educate people to raise their awareness on their own blueprint, supporting sustainability and peace in all its forms.
Tariq Tawfeeq Yousif Alabdullah, University of Basrah, Iraq

Associate professor at University of Basrah, from Iraq and he has PhD in accounting. He got his PhD from Malaysia from Universiti Sains Malaysia (USM) from School of Management. Based on the Global AD Scientific Index, and within his major of accounting, finance, management and economics, He has got No 1 at the level of Iraqi universities , No. 6 in Asia and No 57 in the world, the link below shows this ranking: https://www.adscientificindex.com/scientist/tariq-tawfeeq-yousif-alabdullah/291502 He participated and presented 30 international conferences in Europe and in the USA. Some of the conferences were in Harvard University, Oxford University, University of Texas, and University of Rome. He is a member in the editorial boards in more than 70 international journals and conferences in Europe and USA.

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