From Glossy Paper to Pixels: Eighty Years of ¡HOLA! Magazine
Keywords:
¡HOLA! Magazine, women’s press, celebrity magazine, celebrities, cover, weekly publication, print magazines, hola.comAbstract
This research conducts a formal and content analysis of ¡HOLA! magazine on the occasion of its 80th anniversary. It aims to offer a study on women’s press in Spain and the circumstances surrounding the birth of the weekly publication. It describes the magazine’s evolution into a unique global publishing phenomenon. The ¡HOLA! case is relevant due to its ability to adapt to changing historical contexts and business models. Moreover, it has defined a distinctly Spanish form of journalism—celebrity and society magazines—which, despite its popularity and audience success, has been little studied. The study uses methods such as participant observation, in-depth interviews, unpublished materials, and questionnaires. Additionally, it analyzes the content of ¡HOLA!’s 4,160 covers over 80 years. The goal is to determine the relevance of ¡HOLA! as a mass media outlet in Spain and its adaptability throughout its long trajectory.
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Copyright (c) 2025 Javier Rodríguez Laíz
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
The authors retain their copyright and grant the journal the right of first publication of their work, which will be simultaneously subject to the Creative Commons License, Attribution-NonCommercial, International License (CC BY-NC 4.0). The scientific community is free to share, copy, and redistribute the material in any medium or format, and to remix, transform, and build upon that material under the following terms: Proper credit must be given (journal, authors, URL/DOI), and it is not used for commercial purposes.
