From Broadcast Television to the Multiplatform Ecosystem: A Narrative Review on Innovation and Audiences in Digital Television Journalism
DOI:
https://doi.org/10.31921/doxacom.3509Keywords:
Television journalism, Digital transformation, transmedia strategies, narrative innovation, fragmented audiences, media business modelsAbstract
The digital transformation of television journalism is not merely a technological shift but an integral reconfiguration of its narratives, structures, and business models. This narrative literature review, grounded in a reflexive thematic analysis (Braun & Clarke, 2022), examines how traditional television newsrooms respond to the demands of a fragmented media ecosystem governed by platform logics and digital metrics. Based on the analysis of 42 academic articles indexed in Scopus and Web of Science, three key axes were identified to explain this transition: (1) the consolidation of transmedia strategies and content segmentation aimed at connecting with new audiences; (2) the transformation of narrative formats and sustainable models that enable adaptation to digital environments; and (3) the development of a new narrative and organizational rationality in television, conceived as an innovation laboratory where technological experimentation, multiplatform production, and audience agency converge. The findings reveal that television journalism has not been displaced but is undergoing a structural transformation that combines inherited practices with emerging dynamics. Television is transforming into a hybrid, participatory, and data-driven ecosystem, and its reinvention reflects the current challenges faced by audiovisual journalism in post-broadcast contexts. This study offers an analytical framework to understand the reconfiguration of television journalism in the post-broadcast era.
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