Automatización de textos periodísticos en la televisión brasileña: Estudio de caso del sistema AIDA (Globo - Brasil)

Renato Essenfelder; João Canavilhas; Haline Costa Maia; Ricardo Jorge Pinto

doi:10.31921/doxacom.n29a13

Authors

Renato Essenfelder Escola Superior de Propaganda e Marketing (São Paulo - Brasil); Universidade da Beira Interior (Covilhã – Portugal) https://orcid.org/0000-0002-0618-1602
João Canavilhas Universidade da Beira Interior (Covilhã – Portugal) https://orcid.org/0000-0002-2394-5264
Haline Costa Maia Universidade Fernando Pessoa (Porto - Portugal) https://orcid.org/0000-0003-0464-8616
Ricardo Jorge Pinto Universidade Fernando Pessoa (Porto - Portugal) https://orcid.org/0000-0001-5557-0690

DOI:

https://doi.org/10.31921/doxacom.n29a13

Keywords:

Journalism, automation, Artificial intelligence, innovation, AIDA

Abstract

Technological advances have created a media ecosystem in which traditional journalism sees its existence strongly threatened by the emergence of new players. Social networks have created a competitive environment that, whether due to its dispersion or its capillarity, relegated the mainstream media to a secondary role in the media ecosystem. Ironically, the technologies that threaten traditional journalism are also those that can save it, provided they are used correctly. Journalism, weakened by the effects of the economic crisis and with increasingly smaller newsrooms, has artificial intelligence as an opportunity to recover a certain centrality in the media ecosystem. This paper studies AIDA, a project of Brazilian television Globo. This project sought in automation a response to avoid errors and ambiguities in the news. The study of the AIDA case, complemented by interviews, presents the challenges to achieve automate the news regarding electoral polls.

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Author Biographies

Renato Essenfelder, Escola Superior de Propaganda e Marketing (São Paulo - Brasil); Universidade da Beira Interior (Covilhã – Portugal)

PhD in Communication Sciences from the University of São Paulo (ECA-USP), Master in Portuguese at PUC-SP and Bachelor of Journalism. Professor of journalism at ESPM-SP since 2011, also a researcher at the Master´s program of Journalism at the same institution since 2016, where he coordinates the Research Group on Content Production. He carries out research in the areas of journalistic narratives, storytelling and Artificial Intelligence. He is also a columnist for “Portal Estadão”.
João Canavilhas, Universidade da Beira Interior (Covilhã – Portugal)

PhD at the Universidad de Salamanca (Spain) with a thesis entitled “Webnoticia: propuesta de modelo periodístico para la WWW”. He is associate professor at the Universidade da Beira Interior (Covilhã – PORTUGAL), where actually is vice-rector and researcher at Labcom.IFP – Communication, Philosophy and Humanities. He is the author or co-author of 10 books, 36 chapter books and 45 papers in national and international scientific journals. His research work focuses on various aspects of “Communication and New Technologies”, particularly in the fields of online journalism, social media and journalism for portable devices.
Haline Costa Maia, Universidade Fernando Pessoa (Porto - Portugal)

Communication Specialist with a professional degree in Marketing, currently studying an MSc in Journalism at Universidade Fernando Pessoa (Portugal) and overall 13 years of experience in multinational companies such as Exxomobil and Accenture with planning, PR, movie screenwriting, copywriting, cinema, social media management, digital marketing and ad campaigns. Currently a Communication and Marketing Specialist at RPC - Rede Paranaense de Comunicação. Her preferred areas in academic research are NLP, artificial intelligence, communication, linguistics and technology.
Ricardo Jorge Pinto, Universidade Fernando Pessoa (Porto - Portugal)

Professor of Communication at the Fernando Pessoa University, journalist at Lusa news agency and commentator on National Politics at RTP (Public Broadcast Television Station). He has a PhD in Media Studies by the University of Sussex (UK). As a journalist, he has worked at several television, radio and newspapers as reporter, editor and editor-in-chief. His main area of journalistic work is related to political information and his primary areas of academic research are journalistic techniques, ideologies of media, political journalism and digital communication.

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