Análisis de las campañas contra el castigo físico a menores en España. Contenido y propuesta de estrategias para el cambio de actitudes

Ana Rosser Limiñana

doi:10.31921/doxacom.n26a3

Authors

Ana Rosser Limiñana University of Alicante https://orcid.org/0000-0001-9388-6696

DOI:

https://doi.org/10.31921/doxacom.n26a3

Keywords:

Corporal punishment of minors, publicity campaigns, raising awareness, attitude changes, content analysis

Abstract

The physical punishment of minors has been a common practice in parental discipline for centuries. In recent times, different strategies have been developed for its eradication. Among them, raising awareness among the population about the risks, and proposing alternative forms of discipline. In this paper, we analyse the context and the persuasive features used in awareness campaigns issued at the institutional level in Spain for this purpose and its effectiveness. We have concluded that there is a need to promote the development of campaigns of this type through the media, providing them with greater reach in order to improve their effectiveness, and offering educational strategies as an alternative to physical punishment for the purpose of making these types of strategies real instruments in changing attitudes.

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Author Biography

Ana Rosser Limiñana, University of Alicante

PhD in Psychology and Master’s Degree in Health Psychology. Since 1999 works as a professor in the Department of Communication and Social Psychology at the University of Alicante where she heads the research group IPSIFAM (Psychosocial intervention with families and children) and the Inclusion Chair. Her main lines of research are the protection of children at social risk, prevention and intervention with victims of gender violence, and the integration of people with disabilities. Her latest publication, in 2018, has been "Problems of child behaviour and parental competences in mothers in contexts of gender violence", in Gaceta Sanitaria.

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