Estado de la cuestión sobre la sexualización infantil en el entorno digital y propuestas de alfabetización mediática

Carmen Llovet Rodríguez; Mónica Díaz-Bustamante Ventisca; Alfonso Méndiz Noguero

doi:10.31921/doxacom.n28a012

Authors

Carmen Llovet Rodríguez International University of Catalonia, Barcelona https://orcid.org/0000-0002-7743-9332
Mónica Díaz-Bustamante Ventisca Complutense University of Madrid https://orcid.org/0000-0002-8256-0209
Alfonso Méndiz Noguero International University of Catalonia, Barcelona https://orcid.org/0000-0002-0170-4443

DOI:

https://doi.org/10.31921/doxacom.n28a012

Keywords:

Sexualisation of girls, stereotypes, Internet, media literacy

Abstract

Social networks offer both positive responses as well as situations of risk for children’s empowerment. The social phenomenon of child sexualization, already rejected by women due to discriminatory connotations, the passive role, and tolerance to violence, has become widespread on the Internet with apparent impunity for brands and the media who reproduce these images due to the low level of awareness among girls and parents who publish them on social networks. Faced with a call from legislators, parents and researchers to protect children’s rights, the objective of this research is to gain greater knowledge regarding the state of the issue of child sexualisation in the digital environment, and to gather some proposals for media literacy. The methodology used was a review of the literature on sexualisation, digital advertising, childhood commercialization, as well as children and fashion in the databases of academic journals and university libraries. The conclusions demonstrate the contributions necessary from opinion prescribers the media, parents, educators and advertisers in order to avoid reducing sexuality to sexualisation, and in raising awareness of the impact of commercial images that are capable of generating risky behaviour.

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Author Biographies

Carmen Llovet Rodríguez, International University of Catalonia, Barcelona

Lecturer at the International University of Catalonia. International PhD in Communication from the University of Navarra with a European stay in the Department of Business Management at Glasgow Caledonian University. She has been an associate professor at the College of Arts and Science on the Beijing campus of the New York Institute of Technology and visiting scholar at the College of Mass Communications and Media Arts at Southern Illinois University. She developed her teaching career at Centro Universitario Villanueva. Her research, which has been presented at congresses and in impact journals, focuses on visual merchandising in fashion stores, as well as on the impact of the fashion industry on women and children. She was a fashion and culture journalist at the agency known as Aceprensa, which specializes in trends.
Mónica Díaz-Bustamante Ventisca, Complutense University of Madrid

Lecturer at Complutense University of Madrid. Doctor of Economics and Business Sciences (Outstanding Cum Laude) from Complutense University of Madrid (UCM), Bachelor’s Degree in Economic Science from CUNEF, and a Master’s Degree in Applied Statistics (National University of Distant Education-UNED). She has worked as Marketing Director at multinational companies including L’Oreal, Chantelle and Shiseido, and as Marketing and Business Development Consultant for companies from different sectors. As an investigator, she has participated in research projects and scientific/academic congresses, and has provided contributions to books and articles that have appeared in the archives of prestigious publishers and academic impact journals.
Alfonso Méndiz Noguero, International University of Catalonia, Barcelona

Dean of the Faculty of Communication Sciences at the International University of Catalonia (UIC Barcelona) and Professor of Audiovisual Communication and Advertising at the same institution. Doctor in Communication from the University of Navarra (Extraordinary Distinction). Before joining UIC Barcelona, he was a Professor of Audiovisual Communication and Advertising at the Universities of Málaga and Navarra; he also carried out management tasks in both institutions. He has directed 21 Doctoral Theses and published 80 monographs and articles, as well as 17 books. He has carried out research stays at the Hebrew University of Jerusalem, the Catholic University of Milan, and the University of La Sabana in Bogota. His main lines of research have been related to the following: Advertising, education and values; new ways and supports for advertising, and the social influence of audiovisual media. He is a founding member and president of AUPEMEC, the Unesco Association for the Promotion of Ethics in the Media.

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