Los medios publicitarios: investigación, planificación y gestión

Authors

  • María Sánchez-Valle Universidad CEU San Pablo, Madrid

Abstract

Ficha técnica:

Belinda de Frutos Torres
Síntesis
Madrid, 2018
206 pp.
ISBN: 978-84-9171-245-9

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Published

19-12-2018

Issue

Nº. 27 (2018): (July-December)

Section

Bibliographic reviews

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

The authors retain their copyright and grant the journal the right of first publication of their work, which will be simultaneously subject to the Creative Commons License, Attribution-NonCommercial, International License (CC BY-NC 4.0). The scientific community is free to share, copy, and redistribute the material in any medium or format, and to remix, transform, and build upon that material under the following terms: Proper credit must be given (journal, authors, URL/DOI), and it is not used for commercial purposes.

How to Cite

Sánchez-Valle, M. (2018). Los medios publicitarios: investigación, planificación y gestión. Doxa Comunicación. Interdisciplinary Journal of Communication Studies and Social Sciences, 27, 439-440. https://revistascientificas.uspceu.com/doxacomunicacion/article/view/832

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