El consumo audiovisual de los Millennials y la Generación Z: preferencia por los contenidos snackables

José Antonio Cortés Quesada; Teresa Barceló Ugarte; Gonzalo Fuentes Cortina

doi:10.31921/doxacom.n36a1687

Authors

José Antonio Cortés Quesada School of Audiovisual Communication, Granada, Spain https://orcid.org/0000-0002-9292-2437
Teresa Barceló Ugarte CEU San Pablo University, Spain https://orcid.org/0000-0003-1722-5065
Gonzalo Fuentes Cortina University CEU San Pablo, Spain https://orcid.org/0000-0002-3951-5381

DOI:

https://doi.org/10.31921/doxacom.n36a1687

Keywords:

Liquid society, Generation Z, snackable content, fast viewing, audio-visual break

Abstract

The 21st century opened the door to an unprecedented technological
revolution that allowed the Internet to enter most households worldwide.
This brought with it important changes, not only at a technological
level, but also at a social level, transforming reality in just two decades. Audiovisual consumption is one of the aspects that has been overwhelmed by this new reality, characteristic of Generation Z and Millennials, who are betting on microcontent for quick viewing or Snackables content, relegating broadcasters and their schedules to the background. This research, through 642 surveys, seeks to understand the consumption of linear television by these generations, as well as their preferences in terms of streaming platforms and whether microcontent on social networks is gaining ground in terms of audiovisual consumption. It is concluded that Generation Z’s audiovisual consumption is very different
from that of previous generations, closely followed by Millennials, with a
predilection for short-duration content.

Downloads

Download data is not yet available.

Global Statistics

6911 Views	7812 Downloads
14723 Total

Downloads by format:

PDF (Spanish) 5913 PDF 1363 EPUB (Spanish) 210 EPUB 129 HTML (Spanish) 146 HTML 51

Author Biographies

José Antonio Cortés Quesada, School of Audiovisual Communication, Granada, Spain

Doctorate in Audio-visual Communication and Coordinator of the Advanced Course in
Film and Video Production at the Escuela Superior de Comunicación Audiovisual in Granada since 2020. He has worked as a production assistant and producer at media companies such as Mediaset and Movistar + and was an associate professor at the CEU San Pablo University on the Television and Advertising Production courses. He currently works in research areas on consumption of linear television and measurement of television audiences. He teaches on the Advanced Course in Production, as well as the Advanced Course in Lighting and Photography.
Teresa Barceló Ugarte, CEU San Pablo University, Spain

ANECA accredited Associate Professor of the Audio-visual Communication and Advertising
department of the CEU San Pablo University since the 2005/2006 academic year. Director of the Master’s in eSports Management and Communication. She teaches Television and Video at the Faculty of Humanities and Communication Sciences on the Audio-visual Communication, Digital Communication, Journalism, and Advertising and Public Relations Degrees, as well as on the University Master’s in Cultural Journalism. She was the Coordinator of the Degree in Digital Communication from its launch in 2012 until 2018. Her research work is focused on audio-visual technology and
on television and digital video users, agents and audiences. Business mentor for Madri+d since 2019
Gonzalo Fuentes Cortina, University CEU San Pablo, Spain

Doctorate in Communication Sciences and Official Master’s in Film Directing. Director of the Master’s in eSports Management and Communication. Professor of Single-Camera Production, and Photography
and Lighting at the CEU San Pablo University. He has worked at several media companies such as CNN+, Telefónica and La Gaceta de Salamanca. A member of the INCIR TV group, his research is focused on technology and new narratives in audio-visual communication. He teaches on the Degree in Audio-visual Communication, as well as on the University Master’s in Cultural Journalism.

References

AIMC. (2020). 22º Navegantes en la Red. https://tinyurl.com/2r4547a8

Almeyda Sarmiento, J. D. (2020). Diagnóstico moral de una sociedad líquida. Andamios, 17(42), 449-451. http://dx.doi.org/10.29092/uacm.v17i42.752

Álvarez Saiz, E. E. (2019). Aprendizaje móvil con micro-contenidos: construyendo conocimiento para la enseñanza de matemáticas Mobile learning with micro-content: building knowledge for mathematics teaching. Universidad de Cantabria Santander, España. https://doi.org/10.26754/CINAIC.2019.0042

Barlovento Comunicación. (2020). Análisis de la industria televisiva - audiovisual en 2020. https://tinyurl.com/558k6tc7

Bauman, Z. (2004). Modernidad líquida. Fondo de Cultura Económica.

Beck, U. (2008). ¿Qué es la globalización? Falacias del globalismo Respuestas a la globalización (Debolsillo ed.). Paidós.

Carosio, A. (2008). El género del consumo en la sociedad de consumo. La ventana. Revista de estudios de género, 3(27). https://tinyurl.com/3ytsnacc

Cervi, L. (2021). Tik Tok and generation Z. Theatre, dance and performance training, 12(2), 198 - 204. https://doi.org/10.1080/19443927.2021.1915617

Collin Harguindeguy, L. (2010). La crítica de la cultura de los setenta y el movimiento alternativo. Acerca de la obra de Michel De Certeau. Actores y autores. Microsicología de la cultura y la educación, 121 - 144. https://tinyurl.com/3vneyu4p

Cortés, J.A., Barceló, T., y Fuentes, G. (2022). Estudio sobre el consumo audiovisual de la Generación Z en España. Fonseca, Journal of Communication, 24, 19-32. https://doi.org/10.14201/fjc.28216

Ganzabal, M., Meso, K., Pérez, J., y Mendiguren, T. (2021). La incidencia de la edad y el género en los hábitos de uso de las redes sociales en la profesión periodística. El caso de centenials y milenials. Revista Latina de Comunicación Social, 91-116. https://

doi.org/10.4185/RLCS-2021-1525

García Rivero, A., Martínez Estrella, E. C., y Bonales Daimiel, G. (2022). TikTok y Twitch: nuevos medios y fórmulas para impactar en la Generación Z. ICONO 14, Revista de comunicación y tecnologías emergentes, 20(1). https://doi.org/10.7195/ri14.v20i1.1770

García Rubio, M. P. (2016). Sociedad líquida y codificación. Anuario de derecho civil, 69(3), 743-780. https://tinyurl.com/2p8kuux4

Jenner, M. (2015). Binge-watching: Video on demand, quality TV and mainstreaming fandom. International Journal of Cultural Studies, 20(3). http://dx.doi.org/10.1177/1367877915606485

King, A., Zavesky, E., y Gonzales M.J. (2021) User preferences for automated curation of snackable content. 26th International Conference on Intelligent User Interfaces, 270-274. https://doi.org/10.1145/3397481.3450690

López Vidales, N. (2021). Jóvenes, contenidos mediáticos y brecha digital. Millennials vs. Generación Z. Panorama Audiovisual. From https://tinyurl.com/4ysrcb2u

López Vidales, N., y Gómez Rubio, L. (2021). Tendencias de cambio en el comportamiento juvenil ante los media: Millennials vs Generación Z. Estudios sobre el Mensaje Periodístico, 27(2), 543-552. https://doi.org/10.5209/esmp.70170

Marcelino Mercedes, G.V. (2015). Migración de los jóvenes españoles en redes sociales, de Tuenti a Facebook y de Facebook a Instagram. La segunda migración. Icono 14, 13, 48 - 72. https://doi.org/10.7195/ri14.v13i2.821

Navarro Robles, M., y Vázquez Barrio, T. (2020). El consumo audiovisual de la Generación Z. El predominio del vídeo online sobre la televisión tradicional. Ámbitos. Revista Internacional de Comunicación, 10-30. https://doi.org/10.12795/Ambitos.2020.i50.02

Ortiz, M. J. (2013). Nuevos formatos y modelos de negocio de la industria audiovisual. http://hdl.handle.net/10045/28259

Patel, K., y Binjola, H. (2020). Tik Tok the New Alternative Media for Youngsters for Online Sharing of Talent: An Analytical Study. SSRN. http://dx.doi.org/10.2139/ssrn.3600119

Pérez-Escoda, A., & Pedrero Esteban, L. M. (2021). Retos del periodismo frente a las redes sociales, las fake news y la desconfianza de la generación Z. Revista Latina de Comunicación Social, (79), 67 - 85. https://doi.org/10.4185/RLCS-2021-1519

Portalés Oliva, M. (2019). Alfabetización mediática y nuevos entornos digitales. Dispositivos móviles, jóvenes y lenguaje audiovisual. Universitat Autònoma de Barcelona. UAB. http://hdl.handle.net/10803/669729

Tawney, R. H. (1961). The acquisitive society (Vol. 598). Courier Corporation.

Vilanova, L. (2019). Generación Z: los jóvenes que han dejado viejos a los millennials. Economistas, 161, 43-51. https://tinyurl.com/y2t8xudf

Urcola Eceiza, E., Azkunaga García, L., & Fernández de Arroyabe Olaortua, A. (2022). Una brecha generacional: nuevas tendencias del consumo audiovisual entre los jóvenes universitarios. Estudios sobre el Mensaje Periodístico. 713 - 722 https://dx.doi.

org/10.5209/esmp.79005.

Wu, Y. (2019). How Age Affects Journalists’ Adoption of Social Media as an Innovation. Journalism Practice, 537-557. https://doi.org/10.1080/17512786.2018.1511821

Yang, S., Zhao, Y., y Ma, Y. (2019). Analysis of the Reasons and Development of Short Video Application. Taking Tik Tok as an Example. 2019 IEEE International Conference on Consumer Electronics. https://dx.doi.org/10.25236/iciss.2019.062

Zhu, C., Xu, X., Zhang, W., Chen, J., y Evans, R. (2019). How Health Communication via Tik Tok Makes a Difference: A Content Analysis of Tik Tok Accounts Run by Chinese Provincial Health Committees. Int. J. Environ. Res. Public Health 2020, 17(1). https://doi.org/10.3390/ijerph17010192